AB Online — Free Service Overview
AB Online is a free Grocery Delivery service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About AB Online
AB Online is a grocery delivery brand operated by Alfa-Beta Vassilopoulos S.A., headquartered in Gerakas, Greece. This Subger guide covers who runs AB Online, the current tier ladder and anchor pricing, the feature set that anchors the product in its category, the apps and channels its customers use, and the questions AB Online subscribers ask most often.
Quick facts about AB Online
- Brand: AB Online
- Operator: Alfa-Beta Vassilopoulos S.A.
- Headquarters: Gerakas, Greece
- Founded: 1939 (parent); online launch 2018
- Ownership: privately held; subsidiary of Ahold Delhaize N.V. (Euronext Amsterdam: AD)
- Category: Grocery Delivery
- Anchor price: EUR 4.99/month on the AB Plus membership tier
- 2025-2026 buying signal: see the differentiator section below
What is AB Online?
AB Online is positioned in the grocery delivery space as follows: AB Online competes in Greek online grocery against Sklavenitis, MyMarket and efood (food delivery) on weekly grocery basket delivery. The product is shipped by Alfa-Beta Vassilopoulos S.A. from Gerakas, Greece and reaches its customers through the channels detailed in the support table later on this page. Plan availability and feature mix can vary by country and tier; the in-app or operator-site experience in your market is always the canonical source.
Who operates AB Online?
Operator and headquarters
AB Online is operated by Alfa-Beta Vassilopoulos S.A., run from Gerakas, Greece. The brand traces back to 1939 (parent); online launch 2018, giving it a track record across multiple market cycles in the grocery delivery category.
Ownership and corporate parent
On ownership: privately held; subsidiary of Ahold Delhaize N.V. (Euronext Amsterdam: AD). State-owned, publicly listed, founder-led and private-equity-backed operators each carry different roadmap and pricing trajectories — review the operator's investor-relations or company-news page for the most recent status.
Jurisdiction and reach
With operations centred on Gerakas, Greece, AB Online operates under the corporate and consumer-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's terms of service.
Why choose AB Online
Feature breadth
AB Online ships the following capabilities that anchor it in the grocery delivery category:
- Greek online grocery delivery in Athens, Thessaloniki and major cities
- AB-branded private-label products
- Click-and-collect at AB stores
- Recipe section and weekly offers
- Loyalty programme integration
- Greek-language customer support
Plan structure and household fit
The current tier ladder for AB Online scales from an entry plan up to higher-value options, with the AB Plus membership tier sitting in the sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount versus month-to-month where supported; check the live widget on this page for the operator-current price in your country and currency.
2025-2026 differentiator
Through 2024-2025 AB Vassilopoulos continued growing online grocery share in Greece as part of Ahold Delhaize Southeastern Europe strategy.
AB Online pricing in 2026
The current advertised tier ladder for AB Online (as published by Alfa-Beta Vassilopoulos S.A.; check the live widget on this page for your country and currency):
| Tier | Price | What you get |
|---|---|---|
| Pay-per-order | EUR 0/month + delivery fee | Free signup with per-order delivery |
| AB Plus membership | EUR 4.99/month | Subscriptiom with free delivery threshold and bonuses |
Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on AB Online.
| Subger feature | Where to find it |
|---|---|
| Renewal-price tracker | True price page |
| Active deals + promos | Deals page |
| Promo codes | Promo codes |
| Cancellation guide | Cancel guide |
AB Online apps and customer channels
| Channel | Support |
|---|---|
| iOS | Native app |
| Android | Native app |
| Web | Booking or ordering site |
| Customer support | Phone, chat and email |
| Payments | Card, local digital wallets |
| Notifications | Push for order or booking updates |
Catalogue and delivery zones
Scope and depth
AB Online's position in the grocery delivery category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the AB Plus membership tier unlocks the most complete experience, while entry tiers focus on essentials.
Partners and ecosystem
Integrations and partner relationships are a critical buying signal in the grocery delivery category. Review the feature list above for AB Online's key partners and confirm that the providers in your existing stack are supported before committing to a paid tier.
Customer support and onboarding
Alfa-Beta Vassilopoulos S.A. offers customer support through documented channels — help centre, app or phone and (on higher tiers) priority access. Onboarding effort scales with tier and product complexity; entry plans are typically self-serve, while top tiers include hands-on assistance.
Who AB Online fits best
- Customers in Greece and adjacent markets where AB Online operates
- Buyers in the grocery delivery category who value the named features above
- Households or businesses that benefit from the 2025-2026 differentiator highlighted earlier
- Users who want the operator-direct relationship rather than a third-party reseller
- Subscribers replacing a more expensive or less specialised alternative with a like-for-like fit
Frequently asked questions about AB Online
Who operates AB Online and where are they based?
AB Online is operated by Alfa-Beta Vassilopoulos S.A., headquartered in Gerakas, Greece.
When was AB Online founded?
AB Online traces back to 1939 (parent); online launch 2018. Ownership status as of 2025-2026: privately held; subsidiary of Ahold Delhaize N.V. (Euronext Amsterdam: AD).
How much does AB Online cost?
The current tier ladder runs from Pay-per-order (EUR 0/month + delivery fee) up to AB Plus membership (EUR 4.99/month). The pricing table above lists every tier; the live widget mirrors the operator's current prices for your country.
Is there a free tier or trial?
Free or trial availability for AB Online is visible in the pricing table above. Promotional offers change — see the AB Online deals page for current promotions.
How do I cancel AB Online?
Cancellation depends on how you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's AB Online cancel guide walks through every billing path.
How does AB Online compare on price?
Use Subger's true price tracker to compare AB Online's renewal price to the introductory teaser and to category alternatives. Annual prepay typically unlocks the biggest unit-cost saving where supported.
Where is AB Online available?
AB Online is available in the markets documented on Alfa-Beta Vassilopoulos S.A.'s site. Pricing and plan availability can vary by country — confirm in your region before subscribing.
What channels does AB Online support?
See the platform table above. In summary, AB Online reaches customers through the channels typical for grocery delivery, including the apps and customer-care surfaces listed.
What's new with AB Online in 2025-2026?
Through 2024-2025 AB Vassilopoulos continued growing online grocery share in Greece as part of Ahold Delhaize Southeastern Europe strategy.
Are there deals or promo codes available?
Subger tracks active AB Online deals on the AB Online deals page and promo codes on the AB Online promo codes page. Annual prepay and loyalty bundles often beat seasonal codes.
Get started with AB Online
To subscribe to AB Online, head to the Alfa-Beta Vassilopoulos S.A. site and pick the tier from the table above that fits your needs. The AB Plus membership tier is the typical starting point for engaged users; annual prepay normally delivers the best unit cost where supported. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.
Related Subger guides for AB Online
Sources
Subger is not affiliated with, endorsed by, or connected to AB Online or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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