AllTrails

AllTrails is a sports & outdoor product operated by AllTrails LLC. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the sports & outdoor category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: AllTrails LLC
• Headquarters: San Francisco, California, United States
• Public-market status: majority-owned by Permira (acquired 2024 from Spectrum Equity)
• Founded: 2010 (founded by Russell Cook)
• Category: sports & outdoor
• Current tiers: Free / AllTrails+
• Anchor price (2026): AllTrails+ USD 35.99/year or USD 4.99/month; lifetime deals occasionally available

What is AllTrails?

AllTrails is a consumer subscription that layers premium features on top of a free core experience. Its product surface covers core free experience alongside premium features unlocked on subscription, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as ad-free or boosted-visibility options.

Why choose AllTrails

Operator and ecosystem context

AllTrails is run by AllTrails LLC out of San Francisco, California, United States, established 2010 (founded by Russell Cook). That matters because the sports & outdoor category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free for testing the service, AllTrails+ for everyday use, and a premium / annual option for power users or households. Anchor pricing for 2026: AllTrails+ USD 35.99/year or USD 4.99/month; lifetime deals occasionally available. Consult Subger's true-price tracker for AllTrails for all-in renewal costs after taxes and FX conversion.

Premium features and platform fit

Beyond the headline features, the 2025-2026 differentiator for AllTrails is 2024-2025 acquired by Permira at reported USD 1.5B+ valuation in 2024; launched AllTrails+ AI hiking guide and live tracking improvements. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their sports & outdoor catalog on autopilot.

AllTrails features that matter in 2026

Highlights of the current feature set:

• core free experience
• premium features unlocked on subscription
• ad-free or boosted-visibility options
• mobile and web apps
• subscription management inside the app store or operator account
• priority support on higher tiers

Buyers should treat this list as a baseline for AllTrails in the sports & outdoor category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

AllTrails pricing in 2026

Reference pricing for AllTrails in 2026: AllTrails+ USD 35.99/year or USD 4.99/month; lifetime deals occasionally available. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

AllTrails apps and platform support

Surface availability for AllTrails can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who AllTrails fits

AllTrails is most likely a good match for the following buyers:

• Users who get value from the free product and want the premium feature set without ad interruptions — the core target audience for the product.
• The category-focused subscriber who specifically wants core free experience from a sports & outdoor operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Free / AllTrails+) and willing to pay up for premium features unlocked on subscription.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is AllTrails and who runs it?

AllTrails is a sports & outdoor product operated by AllTrails LLC headquartered in San Francisco, California, United States, founded 2010 (founded by Russell Cook). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does AllTrails cost in 2026?

Current tiers are Free, AllTrails+. Anchor reference pricing for 2026: AllTrails+ USD 35.99/year or USD 4.99/month; lifetime deals occasionally available. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for AllTrails?

Yes — Free is available without an immediate paid commitment.

Where is AllTrails available?

Availability follows the operator's licensing and service footprint anchored on San Francisco, California, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set AllTrails apart right now?

The current 2025-2026 differentiator is 2024-2025 acquired by Permira at reported USD 1.5B+ valuation in 2024; launched AllTrails+ AI hiking guide and live tracking improvements. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does AllTrails support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel AllTrails?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for AllTrails walks through each route step-by-step.

Does AllTrails offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The AllTrails+ tier commonly adds multi-profile or multi-device support; the entry Free tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is AllTrails worth it compared to sports & outdoor alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for AllTrails reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for AllTrails?

Subger's renewal tracker for AllTrails records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with AllTrails

Confirm the current regional price on the operator's site (AllTrails+ USD 35.99/year or USD 4.99/month; lifetime deals occasionally available), choose the tier that matches your usage (Free, AllTrails+ are the most common starting points), and check Subger's deals page for AllTrails for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel AllTrails guide
• Latest AllTrails deals
• AllTrails promo codes
• AllTrails true price and renewal tracker
• Browse the sports & outdoor category hub
• All services on Subger