Blocket

Blocket is operated by Blocket AB (a Schibsted subsidiary), headquartered in Stockholm, Sweden (Subsidiary of Schibsted ASA (OSE: SCHA)). The product launched in 1996 and Sweden's leading classifieds marketplace competing with Facebook Marketplace and Tradera. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Blocket AB (a Schibsted subsidiary)
• Headquarters: Stockholm, Sweden
• Public-market status: Subsidiary of Schibsted ASA (OSE: SCHA)
• Founded: 1996
• Category: online marketplaces
• Current tiers: Free private listing / Boost / Highlight / Dealer subscription
• Anchor price (2026): most categories free
• Competitive set: competing with Facebook Marketplace, Tradera and Sellpy in Swedish classifieds

What is Blocket?

Blocket is Sweden's leading classifieds marketplace competing with Facebook Marketplace and Tradera. The product is competing with Facebook Marketplace, Tradera and Sellpy in Swedish classifieds. Customers buy a tier that matches their usage profile — the entry tier handles general classified marketplace across Sweden, while the mid and premium tiers add depth such as categories for cars, jobs, real estate, electronics and Blocket-Paket integrated shipping. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Blocket

Operator and market position

Blocket AB (a Schibsted subsidiary) runs Blocket from Stockholm, Sweden. Its public-market status (Subsidiary of Schibsted ASA (OSE: SCHA)) and category position (competing with Facebook Marketplace, Tradera and Sellpy in Swedish classifieds) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Marketplace mechanics and fees

The Blocket tier ladder runs Free private listing, Boost / Highlight, Dealer subscription. Anchor pricing in 2026 starts around most categories free for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Blocket for the all-in renewal cost after taxes and FX conversion.

Apps and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Blocket delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: continued integration with Schibsted's Adevinta spin-off and enhanced trust features through 2025-2026.

Blocket features that matter in 2026

Current feature set that buyers should weigh:

• general classified marketplace across Sweden
• categories for cars, jobs, real estate, electronics
• Blocket-Paket integrated shipping
• Blocket Pay buyer protection
• mobile app with chat
• scam-detection moderation

Feature availability varies by region and tier; the headline list above reflects the operator's primary market positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Blocket pricing in 2026

The Blocket tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Blocket apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Blocket fits

Blocket is most likely a good match for the following buyers:

• Swedish consumers buying and selling used goods, cars and property locally — the core target audience for the product.
• Category-focused subscribers who specifically want general classified marketplace across Sweden from competing with Facebook Marketplace, Tradera and Sellpy in Swedish classifieds rather than a generalist platform.
• Tier-comparing households evaluating the Free private listing → Dealer subscription ladder and willing to pay up for Blocket Pay buyer protection.
• Cross-device users who need apps across mobile, web and any operator-specific surfaces in the table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Blocket and where is it based?

Blocket is run by Blocket AB (a Schibsted subsidiary), headquartered in Stockholm, Sweden. The operator's public-market status is: Subsidiary of Schibsted ASA (OSE: SCHA). The product was founded in 1996.

How much does Blocket cost in 2026?

The 2026 tier ladder is Free private listing, Boost / Highlight, Dealer subscription, with anchor pricing starting around most categories free. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Blocket?

Yes — the Free private listing tier is positioned as an entry option without an immediate paid commitment.

Where is Blocket available?

Availability follows the operator's licensing and service footprint from Stockholm, Sweden. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Blocket apart right now?

The live differentiator to watch: continued integration with Schibsted's Adevinta spin-off and enhanced trust features through 2025-2026. Pair that with the headline features (general classified marketplace across Sweden, categories for cars, jobs, real estate, electronics, Blocket-Paket integrated shipping) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Blocket against?

Blocket is most directly competing with Facebook Marketplace, Tradera and Sellpy in Swedish classifieds. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Blocket?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Blocket walks through each route step-by-step.

Does Blocket offer a family or multi-user plan?

Multi-user, family or seat structure depends on the tier. Higher tiers commonly add multi-profile or multi-device support; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Blocket?

Subger's renewal tracker for Blocket records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Blocket

Confirm the current regional price on the Blocket AB (a Schibsted subsidiary) signup page, choose the tier that matches your usage (Free private listing or Boost / Highlight are the most common starting points), and check Subger's deals page for Blocket for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Blocket guide
• Latest Blocket deals
• Blocket promo codes
• Blocket true price and renewal tracker
• Browse the online marketplaces category hub
• All services on Subger