Boozt — full review and pricing

Quick facts. Boozt is operated by Boozt AB, headquartered in Malmö, Sweden, with the brand established in 2007 by Hermann Haraldsson. The operator is publicly traded on Nasdaq Stockholm and Nasdaq Copenhagen (BOOZT). Boozt positions itself as a Nordic premium fashion marketplace listed on Nasdaq Stockholm competing with Zalando and Nelly, billed via the tier structure detailed below.

Boozt markets a online marketplaces subscription targeted at users who want a fully-managed product without piecing it together themselves. The pricing snapshot below pulls Subger's live tracker, so anchor prices stay current as Boozt adjusts published rates. The rest of this page details the operator, current tiers, feature coverage, support reach and 10 short FAQs. For the canonical reference, cross-check the vendor's own pricing page — figures here mirror it within the cache window.

Operator background

Boozt runs under Boozt AB, headquartered in Malmö, Sweden. The product was established in 2007 by Hermann Haraldsson, and the company is currently publicly traded on Nasdaq Stockholm and Nasdaq Copenhagen (BOOZT). Boozt sits in the online marketplaces category and competes for the same recurring spend as nearby online marketplaces brands on this site. See related coverage in /en/us/promo and /en/us/deal for cross-brand context.

Headquarters and corporate status

• Legal entity: Boozt AB
• HQ: Malmö, Sweden
• Founded / launched: 2007 by Hermann Haraldsson
• Ownership: publicly traded on Nasdaq Stockholm and Nasdaq Copenhagen (BOOZT)

The operator's corporate status determines who you contract with at checkout — typically the legal entity above, even if billing goes through a regional reseller.

Why Boozt matters in online marketplaces

Boozt positions itself as a Nordic premium fashion marketplace listed on Nasdaq Stockholm competing with Zalando and Nelly. The 2024-2025 differentiator: 2024 expanded Booztlet outlet and Booztpay BNPL integration with Klarna across Nordics.

Pricing and tier structure

Current tier structure: Booztlet (outlet) free; Boozt no formal subscription — free shipping threshold ~SEK 600. The anchor price referenced for headline comparison is Free shipping over SEK 600; no paid membership.

Plan grid

What changes between tiers

Higher tiers typically unlock larger allowances, additional household members or extra premium content; entry tiers exist for trial usage. Live prices in the Subger plan tracker override these anchors when Boozt adjusts published rates.

Recent pricing context (2024-2025)

2024 expanded Booztlet outlet and Booztpay BNPL integration with Klarna across Nordics. Annual commitments commonly trim 10-20% off the headline monthly rate; check the live grid above before purchase.

Feature coverage

Boozt ships with the following named capabilities relevant to online marketplaces:

• Nordic fashion catalog (Ganni, Acne, By Malene Birger)
• Free returns within 30 days
• Booztpay buy-now-pay-later via Klarna
• Curated outlet via Booztlet
• Same-day delivery in greater Copenhagen and Stockholm

Feature matrix

Platform and device reach

Coverage spans the operator's published device list — typically modern iOS and Android plus a web client; some categories add desktop apps, smart-TV apps or vehicle integrations where relevant. Check the vendor's "Supported devices" page if you depend on a less common platform.

Loyalty mechanics and merchant network

Loyalty mechanics include free shipping, cashback, partner discounts and exclusive deals across the merchant network.

What this means for buyers

The category-specific behaviour above is the single biggest factor when comparing Boozt against alternatives in the same online marketplaces bracket. Buyers who care about the feature mix detailed here will typically rank Boozt higher than buyers focused on price alone.

Support, billing and account management

Boozt offers customer support through the operator's standard channels — typically an in-app help centre, email contact and (for paid tiers) live chat or phone support during business hours.

Cancellation and refunds

You can cancel Boozt directly from the account dashboard. Refund policy follows the operator's published terms; many online marketplaces services prorate or do not refund partial periods after the renewal date. See the cancel guide hub for the standard cancellation workflow.

Free trials and money-back

Free trials, money-back windows and intro pricing vary by tier and country. Anchor: Free shipping over SEK 600; no paid membership.

Comparison context

In the online marketplaces category, Boozt competes with nearby brands you can browse via /en/us/compare. Buyers commonly look at Boozt alongside two or three peers before committing — the side-by-side compare table on this site lets you stack feature coverage and price in one view.

When Boozt is the right pick

• You want a Nordic premium fashion marketplace listed on Nasdaq Stockholm competing with Zalando and Nelly and the feature mix listed above
• The anchor price (Free shipping over SEK 600; no paid membership) fits the budget
• The operator's footprint covers your country

When to look elsewhere

• You need a specific feature Boozt does not list
• You are in a country outside the operator's main footprint
• The 2024-2025 differentiator (2024 expanded Booztlet outlet and Booztpay BNPL integration with Klarna across Nordics) is not relevant to your use case

Frequently asked questions

What is Boozt?

Boozt is a online marketplaces subscription operated by Boozt AB out of Malmö, Sweden, established in 2007 by Hermann Haraldsson. It is currently publicly traded on Nasdaq Stockholm and Nasdaq Copenhagen (BOOZT).

How much does Boozt cost?

Current tier structure: Booztlet (outlet) free; Boozt no formal subscription — free shipping threshold ~SEK 600. Anchor headline price: Free shipping over SEK 600; no paid membership. See the pricing table above for the live grid.

Who owns Boozt?

The brand is owned and operated by Boozt AB. Corporate status: publicly traded on Nasdaq Stockholm and Nasdaq Copenhagen (BOOZT).

Where is Boozt available?

Boozt operates from Malmö, Sweden with country availability tied to the operator's footprint and licensing reach. Cross-check the vendor's region list before subscribing if you travel often.

Can I cancel Boozt any time?

Yes — cancellation runs through the operator's account dashboard. See the cancel guide hub for the standard workflow and country-specific notes.

Does Boozt offer a free trial?

Free-trial availability varies by tier and country. The anchor price (Free shipping over SEK 600; no paid membership) is the post-trial headline rate; trials, when offered, run 7 to 30 days depending on promo.

What payment methods does Boozt accept?

Payment methods follow the operator's checkout — typically major cards (Visa, Mastercard, Amex) plus locally-relevant alternatives like Apple Pay, Google Pay or country-specific wallets.

Is Boozt worth it in 2025?

Boozt's 2025 value depends on the feature mix you actually use. The 2024-2025 update — 2024 expanded Booztlet outlet and Booztpay BNPL integration with Klarna across Nordics — is the single most relevant signal for current-year buyers.

How is Boozt different from competitors?

Boozt differentiates as a Nordic premium fashion marketplace listed on Nasdaq Stockholm competing with Zalando and Nelly. The operator background, founding year (2007 by Hermann Haraldsson) and 2024-2025 update give buyers a sense of where the brand sits versus alternatives.

Where can I track Boozt pricing changes?

Subger's live tracker updates the anchor price (Free shipping over SEK 600; no paid membership) automatically when Boozt adjusts published rates. Bookmark the Subger Boozt page and check the pricing table above.

Sources and updates

Operator + tier + ownership facts compiled from public vendor disclosures, press releases and regulatory filings current to 2024-2025. Anchor price: Free shipping over SEK 600; no paid membership. Last refreshed at the timestamp in Subger's plan tracker.

Related on Subger

Browse adjacent coverage:

• Promo codes hub
• Deals hub
• Cancel guide hub
• Compare services
• True price tracker