Boyner — full review and pricing

Quick facts. Boyner is operated by Boyner Büyük Mağazacılık A.Ş., headquartered in Istanbul, Turkey, with the brand established in 1988. The operator is listed on Borsa İstanbul (BIST: BOYP); parent Boyner Holding. Boyner positions itself as a Turkish multi-brand fashion marketplace and loyalty program competing with Trendyol and Hepsiburada, billed via the tier structure detailed below.

Boyner markets a online marketplaces subscription targeted at users who want a fully-managed product without piecing it together themselves. The pricing snapshot below pulls Subger's live tracker, so anchor prices stay current as Boyner adjusts published rates. The rest of this page details the operator, current tiers, feature coverage, support reach and 10 short FAQs. For the canonical reference, cross-check the vendor's own pricing page — figures here mirror it within the cache window.

Operator background

Boyner runs under Boyner Büyük Mağazacılık A.Ş., headquartered in Istanbul, Turkey. The product was established in 1988, and the company is currently listed on Borsa İstanbul (BIST: BOYP); parent Boyner Holding. Boyner sits in the online marketplaces category and competes for the same recurring spend as nearby online marketplaces brands on this site. See related coverage in /en/us/promo and /en/us/deal for cross-brand context.

Headquarters and corporate status

• Legal entity: Boyner Büyük Mağazacılık A.Ş.
• HQ: Istanbul, Turkey
• Founded / launched: 1988
• Ownership: listed on Borsa İstanbul (BIST: BOYP); parent Boyner Holding

The operator's corporate status determines who you contract with at checkout — typically the legal entity above, even if billing goes through a regional reseller.

Why Boyner matters in online marketplaces

Boyner positions itself as a Turkish multi-brand fashion marketplace and loyalty program competing with Trendyol and Hepsiburada. The 2024-2025 differentiator: 2024-2025 deepened YEPAŞ partnership for installment payments and expanded private-label Avva and Network brands.

Pricing and tier structure

Current tier structure: Boyner Club free; Boyner Premium TRY 99-199/year for free shipping and exclusive deals. The anchor price referenced for headline comparison is Boyner Premium ~TRY 149/year.

Plan grid

What changes between tiers

Higher tiers typically unlock larger allowances, additional household members or extra premium content; entry tiers exist for trial usage. Live prices in the Subger plan tracker override these anchors when Boyner adjusts published rates.

Recent pricing context (2024-2025)

2024-2025 deepened YEPAŞ partnership for installment payments and expanded private-label Avva and Network brands. Annual commitments commonly trim 10-20% off the headline monthly rate; check the live grid above before purchase.

Feature coverage

Boyner ships with the following named capabilities relevant to online marketplaces:

• Turkish department-store catalog (Avva, Network, Beymen partners)
• Free shipping for Premium members
• Installment payments via YEPAŞ
• App-only sales
• Same-day Istanbul delivery

Feature matrix

Platform and device reach

Coverage spans the operator's published device list — typically modern iOS and Android plus a web client; some categories add desktop apps, smart-TV apps or vehicle integrations where relevant. Check the vendor's "Supported devices" page if you depend on a less common platform.

Loyalty mechanics and merchant network

Loyalty mechanics include free shipping, cashback, partner discounts and exclusive deals across the merchant network.

What this means for buyers

The category-specific behaviour above is the single biggest factor when comparing Boyner against alternatives in the same online marketplaces bracket. Buyers who care about the feature mix detailed here will typically rank Boyner higher than buyers focused on price alone.

Support, billing and account management

Boyner offers customer support through the operator's standard channels — typically an in-app help centre, email contact and (for paid tiers) live chat or phone support during business hours.

Cancellation and refunds

You can cancel Boyner directly from the account dashboard. Refund policy follows the operator's published terms; many online marketplaces services prorate or do not refund partial periods after the renewal date. See the cancel guide hub for the standard cancellation workflow.

Free trials and money-back

Free trials, money-back windows and intro pricing vary by tier and country. Anchor: Boyner Premium ~TRY 149/year.

Comparison context

In the online marketplaces category, Boyner competes with nearby brands you can browse via /en/us/compare. Buyers commonly look at Boyner alongside two or three peers before committing — the side-by-side compare table on this site lets you stack feature coverage and price in one view.

When Boyner is the right pick

• You want a Turkish multi-brand fashion marketplace and loyalty program competing with Trendyol and Hepsiburada and the feature mix listed above
• The anchor price (Boyner Premium ~TRY 149/year) fits the budget
• The operator's footprint covers your country

When to look elsewhere

• You need a specific feature Boyner does not list
• You are in a country outside the operator's main footprint
• The 2024-2025 differentiator (2024-2025 deepened YEPAŞ partnership for installment payments and expanded private-label Avva and Network brands) is not relevant to your use case

Frequently asked questions

What is Boyner?

Boyner is a online marketplaces subscription operated by Boyner Büyük Mağazacılık A.Ş. out of Istanbul, Turkey, established in 1988. It is currently listed on Borsa İstanbul (BIST: BOYP); parent Boyner Holding.

How much does Boyner cost?

Current tier structure: Boyner Club free; Boyner Premium TRY 99-199/year for free shipping and exclusive deals. Anchor headline price: Boyner Premium ~TRY 149/year. See the pricing table above for the live grid.

Who owns Boyner?

The brand is owned and operated by Boyner Büyük Mağazacılık A.Ş.. Corporate status: listed on Borsa İstanbul (BIST: BOYP); parent Boyner Holding.

Where is Boyner available?

Boyner operates from Istanbul, Turkey with country availability tied to the operator's footprint and licensing reach. Cross-check the vendor's region list before subscribing if you travel often.

Can I cancel Boyner any time?

Yes — cancellation runs through the operator's account dashboard. See the cancel guide hub for the standard workflow and country-specific notes.

Does Boyner offer a free trial?

Free-trial availability varies by tier and country. The anchor price (Boyner Premium ~TRY 149/year) is the post-trial headline rate; trials, when offered, run 7 to 30 days depending on promo.

What payment methods does Boyner accept?

Payment methods follow the operator's checkout — typically major cards (Visa, Mastercard, Amex) plus locally-relevant alternatives like Apple Pay, Google Pay or country-specific wallets.

Is Boyner worth it in 2025?

Boyner's 2025 value depends on the feature mix you actually use. The 2024-2025 update — 2024-2025 deepened YEPAŞ partnership for installment payments and expanded private-label Avva and Network brands — is the single most relevant signal for current-year buyers.

How is Boyner different from competitors?

Boyner differentiates as a Turkish multi-brand fashion marketplace and loyalty program competing with Trendyol and Hepsiburada. The operator background, founding year (1988) and 2024-2025 update give buyers a sense of where the brand sits versus alternatives.

Where can I track Boyner pricing changes?

Subger's live tracker updates the anchor price (Boyner Premium ~TRY 149/year) automatically when Boyner adjusts published rates. Bookmark the Subger Boyner page and check the pricing table above.

Sources and updates

Operator + tier + ownership facts compiled from public vendor disclosures, press releases and regulatory filings current to 2024-2025. Anchor price: Boyner Premium ~TRY 149/year. Last refreshed at the timestamp in Subger's plan tracker.

Related on Subger

Browse adjacent coverage:

• Promo codes hub
• Deals hub
• Cancel guide hub
• Compare services
• True price tracker