GetResponse — Overview & Pricing

GetResponse is a Email marketing & automation. The service is operated by GetResponse S.A., headquartered in Gdańsk, Poland, and was founded in 1998 by Simon Grabowski. Publicly listed on the Warsaw Stock Exchange (WSE: GRN) since 2021. Within its category, GetResponse positions on three pillars: email marketing coverage, product differentiation, and pricing transparency.

Quick facts · Operator: GetResponse S.A. · HQ: Gdańsk, Poland · Founded: 1998 by Simon Grabowski · Status: Publicly listed on the Warsaw Stock Exchange (WSE: GRN) since 2021 · See live pricing table below for current rates in your country.

What is GetResponse?

GetResponse sits in the email marketing category. GetResponse is a Email marketing & automation. In 2025-2026 its differentiator is: 2024 launch of GetResponse MAX with dedicated IP, account manager and SMS marketing; AI Email Generator and AI Subject Line Suggestions added across all paid plans 2024-2025. Subger tracks GetResponse alongside competing email marketing services so subscribers can compare pricing, cancellation steps, and live deals in one place.

Why choose GetResponse

Product positioning

GetResponse positions in the email marketing category as: Email marketing & automation. Its 2025-2026 product priorities centre on 2024 launch of getresponse max with dedicated ip, account manager and sms marketing; ai email generator and ai subject line suggestions added across all paid plans 2024-2025.

Feature breadth

• Email campaigns and autoresponders — Drag-and-drop builder with 200+ templates and timed autoresponder series.
• Marketing automation workflows — Visual builder with conditions, delays, scoring, tag-based segmentation.
• Built-in webinars — Native webinar tool (up to 1,000 attendees on higher tiers) — distinguishing feature vs. Mailchimp/Brevo.
• Landing pages and conversion funnels — Conversion Funnel module ties signup pages, emails, and product checkout together.
• AI Email Generator — GPT-backed AI writes subject lines and email bodies from a short brief, launched 2023 and expanded 2025.
• SMS marketing (MAX) — Outbound SMS campaigns and triggers via dedicated GetResponse SMS module on Enterprise.

2025-2026 product evolution

GetResponse continues to evolve its product through 2025-2026; the most notable recent change is: 2024 launch of GetResponse MAX with dedicated IP, account manager and SMS marketing; AI Email Generator and AI Subject Line Suggestions added across all paid plans 2024-2025. Subger watches the operator's announcement pages and pricing pages for plan structure changes and reflects them in the live pricing table that accompanies this page.

Where GetResponse fits among competitors

GetResponse competes within the broader email marketing category. Subscribers comparing options should weigh its pricing transparency, contract terms, and the differentiator described above against alternatives in Subger's Email marketing comparison hub.

Pricing in 2026

GetResponse publishes a tiered model with the following current tiers (anchor pricing — see the live pricing table below for the exact rate in your country).

Subger tracks plan changes country by country, so verify the live rate for your market in the table below this description.

Product capabilities and integrations

GetResponse ships its capabilities as a SaaS product with API + UI access. 2024 launch of GetResponse MAX with dedicated IP, account manager and SMS marketing; AI Email Generator and AI Subject Line Suggestions added across all paid plans 2024-2025.

GetResponse apps and platform support

GetResponse ships as a SaaS product accessed via the web. Higher-tier customers may use desktop and mobile clients, REST APIs, webhooks, and SDKs to integrate the platform into their own systems. Authentication supports email/password plus, on business-and-enterprise tiers, single sign-on (SSO via SAML / OIDC) with directories like Okta, Microsoft Entra ID, and Google Workspace. Audit logs, role-based access control, and per-team workspaces are standard on the team tier upward.

Use cases GetResponse fits

• SMB email marketers — Up to 100k-contact lists running newsletters, drip series, and ecommerce promos.
• Course creators and coaches — Built-in webinars + funnel builder + email in one platform.
• B2B lead nurturing — Marketing Automation tier with contact scoring and CRM-style pipelines.

GetResponse is most useful for households or teams whose primary need aligns with the strengths described above.

Operator profile and corporate context

Legal entity and ownership

GetResponse is operated by GetResponse S.A., with primary operations based in Gdańsk, Poland. The product line was founded in 1998 by Simon Grabowski. Corporate status: Publicly listed on the Warsaw Stock Exchange (WSE: GRN) since 2021. Subger records the operator's published legal name to make it easier for subscribers to verify charges on bank statements, locate the correct cancellation contact, and identify the regulator responsible for consumer-protection complaints in the operator's home market.

Headquarters and regional footprint

The operator's headquarters in Gdańsk, Poland is the centre of product, billing, and customer-support operations. Tax invoicing, contract law, and data-protection oversight typically follow the rules of the headquarters jurisdiction unless the operator has set up a separate billing entity for a given country. Subger flags country-specific billing entities in the pricing table when they differ from the global parent.

Product history and recent direction

Since 1998 by Simon Grabowski, GetResponse has evolved its email marketing proposition through repeated tier changes, product expansion, and (where applicable) acquisitions or partnerships. The most material 2025-2026 development that subscribers should know about is: 2024 launch of GetResponse MAX with dedicated IP, account manager and SMS marketing; AI Email Generator and AI Subject Line Suggestions added across all paid plans 2024-2025. Subger tracks each change to the public tier list and reflects updated pricing within the GetResponse pricing card whenever the operator publishes a new rate.

Market context and what to monitor

Where GetResponse sits in the email marketing landscape

GetResponse competes inside the email marketing category alongside other operators that target the same email marketing & automation need. The buying decision usually comes down to the headline monthly price, the renewal-vs-introductory rate, contract length, and the specific feature mix at each tier. GetResponse currently publishes 4 tier(s) — Email Marketing (from $19/mo (1k contacts)), Marketing Automation (from $59/mo), Ecommerce Marketing (from $119/mo), GetResponse MAX (Custom) — which gives shoppers a clear ladder from entry-level (Email Marketing) to the top option (GetResponse MAX).

Renewal-vs-introductory pricing

Many operators in this category quote a low introductory rate that resets to a higher renewal price after the first contract period. Where GetResponse follows that pattern, Subger captures the renewal step-up in the true-price tracker so subscribers can budget the year-two cost honestly. Where pricing is flat across the contract life, that is noted as well.

What to monitor over the next 12 months

The most important signals for GetResponse subscribers in 2025-2026 are: (a) any change to the public tier list that adds, removes, or rebrands an existing plan; (b) regional price increases tied to inflation or currency moves; (c) feature additions or removals that materially change tier-vs-tier comparisons; and (d) contract-term changes (length, early-exit fees, automatic-renewal mechanics). Subger watches the operator's pricing page and customer-facing announcements and surfaces relevant changes in the GetResponse pricing card and the Subger newsletter for the Email marketing comparison hub.

How Subger keeps GetResponse pricing honest

Subger mirrors the operator's published price list per country, converts to a comparable currency where helpful, and exposes the renewal-vs-introductory delta directly under the pricing table. Subscribers can use the GetResponse true-price tracker to see the projected 12-month cost at today's rate and the GetResponse deals page to monitor active offers in their market.

Frequently asked questions

Is GetResponse free for small lists?

GetResponse offers a free plan for up to 500 contacts with basic email, signup forms, and a website builder; paid plans unlock automation and webinars.

How does GetResponse pricing work?

Pricing scales by contact-list size; selecting a 12- or 24-month upfront commit drops the per-month rate roughly 18–30%.

Can I run webinars on GetResponse?

Yes — Marketing Automation and higher include native webinars (100 attendees on Marketing Automation, up to 1,000 on higher tiers).

Where is GetResponse hosted?

Data resides in EU data centres (primarily Poland). GetResponse is GDPR-compliant and publishes its DPA on the website.

Does GetResponse have an AI assistant?

Yes — the AI Email Generator and AI Subject Line tools are available across paid plans; they use a GPT-class model to draft copy from a topic brief.

What does Subger track for GetResponse?

Subger mirrors GetResponse tier prices, contact-band steps, and discount cycles so subscribers can compare the 12-month true cost in their country.

Get started with GetResponse

For the live pricing table in your country, scroll up to the pricing tiers section. Subger maintains the cancellation guide, true-price tracker, and active deal list for GetResponse in your country.

Related Subger guides

• How to cancel GetResponse — step-by-step cancellation walkthrough
• GetResponse deals — current promotional offers
• GetResponse promo codes — active discount codes
• GetResponse true-price tracker — intro-vs-renewal math
• Email marketing comparison hub — Subger's editorial email marketing pillar