Groww

Groww is a Trading & Investing product operated by Nextbillion Technology Private Limited (Groww). This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the Trading & Investing category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Nextbillion Technology Private Limited (Groww)
• Headquarters: Bangalore, India
• Public-market status: privately held; raised USD 251M Series E 2021 led by Iconiq at USD 3B valuation
• Founded: 2016 (founded by Lalit Keshre, Harsh Jain, Ishan Bansal, Neeraj Singh)
• Category: Trading & Investing
• Current tiers: Free brokerage / Premium (planned)
• Anchor price (2026): Free stock and MF investing; brokerage at INR 20/trade for intraday

What is Groww?

Groww is a digital banking and payments product that combines mobile-first account access with money-movement tooling. Its product surface covers mobile-first checking and savings dashboards alongside bill-pay and instant peer transfers, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as card management and freeze/unfreeze controls.

Why choose Groww

Operator and ecosystem context

Groww is run by Nextbillion Technology Private Limited (Groww) out of Bangalore, India, established 2016 (founded by Lalit Keshre, Harsh Jain, Ishan Bansal, Neeraj Singh). That matters because the Trading & Investing category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free brokerage for testing the service, Premium (planned) for everyday use, and a premium / annual option for power users or teams. Anchor pricing for 2026: Free stock and MF investing; brokerage at INR 20/trade for intraday. Consult Subger's true-price tracker for Groww for all-in renewal costs.

Banking and payment features

Beyond the headline features, the 2025-2026 differentiator for Groww is 2024-2025 expanded as India's largest discount broker by active client count, competing with Zerodha. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their Trading & Investing catalog on autopilot.

Groww features that matter in 2026

Highlights of the current feature set:

• mobile-first checking and savings dashboards
• bill-pay and instant peer transfers
• card management and freeze/unfreeze controls
• savings goals and round-up features
• biometric login (Face ID, fingerprint) and device PIN
• depositor protection via partnered regulated bank

Buyers should treat this list as a baseline for Groww in the Trading & Investing category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Groww pricing in 2026

Reference pricing for Groww in 2026: Free stock and MF investing; brokerage at INR 20/trade for intraday. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Groww apps and platform support

Surface availability for Groww can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Groww fits

Groww is most likely a good match for the following buyers:

• Customers who want everyday banking and payment workflows inside a single mobile app — the core target audience for the product.
• The category-focused subscriber who specifically wants mobile-first checking and savings dashboards from a Trading & Investing operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Free brokerage / Premium (planned)) and willing to pay up for bill-pay and instant peer transfers.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Groww and who runs it?

Groww is a Trading & Investing product operated by Nextbillion Technology Private Limited (Groww) headquartered in Bangalore, India, founded 2016 (founded by Lalit Keshre, Harsh Jain, Ishan Bansal, Neeraj Singh). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Groww cost in 2026?

Current tiers are Free brokerage, Premium (planned). Anchor reference pricing for 2026: Free stock and MF investing; brokerage at INR 20/trade for intraday. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Groww?

Yes — Free brokerage is available without an immediate paid commitment.

Where is Groww available?

Availability follows the operator's service footprint anchored on Bangalore, India. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Groww apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded as India's largest discount broker by active client count, competing with Zerodha. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Groww support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Groww?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Groww walks through each route step-by-step.

Does Groww offer a team or family plan?

Team, household or family structures depend on the tier. The Premium (planned) tier commonly adds multi-seat or multi-profile support; the entry Free brokerage tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Groww worth it compared to Trading & Investing alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Groww reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Groww?

Subger's renewal tracker for Groww records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Groww

Confirm the current regional price on the operator's site (Free stock and MF investing; brokerage at INR 20/trade for intraday), choose the tier that matches your usage (Free brokerage, Premium (planned) are the most common starting points), and check Subger's deals page for Groww for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Groww guide
• Latest Groww deals
• Groww promo codes
• Groww true price and renewal tracker
• Browse the Trading & Investing category hub
• All services on Subger