Hayat Play

Hayat Play is a video streaming product operated by OBN d.o.o. (Hayat TV broadcaster), headquartered in Sarajevo, Bosnia and Herzegovina, launched in 2018 (streaming service for Hayat TV). Pricing anchors at €4.99/month (anchor pricing for Hayat Play Premium), the corporate parent is Hayat TV (privately held), and the 2025-2026 differentiator is the same item highlighted in Quick facts: Through 2025-2026 Hayat Play has continued as the digital arm of Bosnia and Herzegovina's largest private broadcaster, leaning on domestic-language drama and live coverage to differentiate against international SVODs in the BH market.

Quick facts

• Operator: OBN d.o.o. (Hayat TV broadcaster)
• Corporate parent: Hayat TV
• Public-market status: privately held
• Headquarters: Sarajevo, Bosnia and Herzegovina
• Founded: 2018 (streaming service for Hayat TV)
• Anchor 2026 price: €4.99/month (anchor pricing for Hayat Play Premium)
• Free tier or trial: Limited free linear streaming; premium content and box-office films require paid subscription
• Jurisdiction: Bosnia and Herzegovina broadcasting law (CRA / RAK)
• 2025-2026 differentiator: Through 2025-2026 Hayat Play has continued as the digital arm of Bosnia and Herzegovina's largest private broadcaster, leaning on domestic-language drama and live coverage to differentiate against int...

What is Hayat Play?

Hayat Play launched in 2018 (streaming service for Hayat TV) as a video streaming product from OBN d.o.o. (Hayat TV broadcaster). The 2026 product surface spans iOS, Android, Web, Smart TVs, and additional surfaces, with a feature set centred on live streaming of hayat tv, hayat folk and other hayat-branded channels, on-demand archive of hayat originals including domestic bosnian dramas, and sports highlights and select live coverage for the bh region. Subger tracks Hayat Play inside its broader video streaming catalog; the dedicated true-price page layers historical renewal-price data on top.

Why choose Hayat Play

Catalog and content depth

Hayat Play differentiates on live streaming of hayat tv, hayat folk and other hayat-branded channels and on-demand archive of hayat originals including domestic bosnian dramas. In context: the product is headquartered in Sarajevo, Bosnia and Herzegovina and operates under Bosnia and Herzegovina broadcasting law (CRA / RAK), which shapes how the team designs the catalog / coverage / feature ladder. For 2026 buyers, the headline question is whether live streaming of hayat tv, hayat folk and other hayat-branded channels matches actual usage patterns — and the video streaming category hub benchmarks how Hayat Play stacks up against the rest of the category on this dimension.

Product features

Beyond the headline, Hayat Play ships sports highlights and select live coverage for the bh region, children's programming under the hayatovci brand, and apps for ios, android, smart tvs and web with chromecast support, plus bosnian-language interface and localised payment via card and operator billing. These are the practical levers that decide whether the subscription pays back month-to-month. Subger's renewal-price tracker spotlights any tier where the steady-state price diverges sharply from the promotional first-year rate — see the true-price page for Hayat Play.

Plans and ecosystem

Hayat Play runs 3 pricing tiers from Free (€0) up to Annual (€49/year). The Annual tier at €4.99/month (anchor pricing for Hayat Play Premium) is the most-purchased anchor — see the pricing table for the full ladder and the renewal-price tracker for first-year vs. renewal math. Active promo codes are tracked on the Hayat Play promo page.

Pricing in 2026

Hayat Play's current 2026 ladder, with anchor figures in their primary billing currency:

The renewal-price delta — the gap between promotional first-year and steady-state pricing — is tracked on the dedicated true-price page for Hayat Play. Active promotional codes are listed on the Hayat Play promo page.

Hayat Play apps and platform support

Hayat Play ships across the following surfaces in 2026:

If you cancel and want to keep an existing account on a new device, see the Hayat Play cancellation guide for account-retention details.

Catalog and live-rights coverage

Hayat Play's 2025-2026 catalog hook is the rights mix described above: live streaming of hayat tv, hayat folk and other hayat-branded channels plus on-demand archive of hayat originals including domestic bosnian dramas. The practical questions for cord-cutters are which leagues / studios have exclusive output deals here, how much catalog overlaps with rival services, and whether bundled tiers reduce the household streaming bill. The video streaming category hub tracks rights shifts as they happen each broadcast season.

Use cases Hayat Play fits

• Bosnian and BH-diaspora viewers wanting live Hayat TV and Bosnian-language drama
• Cord-cutters in BH replacing the linear cable subscription
• Sports viewers tracking BH regional coverage carried on Hayat-branded channels
• Families using the Hayatovci kids tier alongside premium content

If none of these matches your situation, the video streaming category hub ranks alternatives that may fit better.

Frequently asked questions

How much does Hayat Play cost in 2026?

Hayat Play's ladder starts at Free (€0), with the anchor reference at €4.99/month (anchor pricing for Hayat Play Premium) and top tier Annual at €49/year. Full breakdown in the pricing table and renewal-price math on the true-price page.

Does Hayat Play have a free tier or trial?

Limited free linear streaming; premium content and box-office films require paid subscription See the pricing table for the entry-paid step, and the Hayat Play deal page for current promo discounts.

Who owns and operates Hayat Play?

Hayat Play is operated by OBN d.o.o. (Hayat TV broadcaster). The corporate parent is Hayat TV, with the product headquartered in Sarajevo, Bosnia and Herzegovina and launched in 2018 (streaming service for Hayat TV). Public-market status: privately held.

Where is Hayat Play headquartered?

Hayat Play runs out of Sarajevo, Bosnia and Herzegovina. It is governed by Bosnia and Herzegovina broadcasting law (CRA / RAK).

What's the 2025-2026 differentiator for Hayat Play?

Through 2025-2026 Hayat Play has continued as the digital arm of Bosnia and Herzegovina's largest private broadcaster, leaning on domestic-language drama and live coverage to differentiate against international SVODs in the BH market.

How do I cancel Hayat Play?

Cancellation flows for web, iOS and Android are documented step-by-step in the Hayat Play cancellation guide. Time the cancellation before the renewal date to avoid the next billing cycle.

Are there Hayat Play promo codes or seasonal discounts?

Subger tracks active promo codes and seasonal deals on the Hayat Play promo page. Family / multi-user variants (where they exist) are listed in the pricing ladder above.

What devices does Hayat Play run on?

Hayat Play ships on iOS, Android, Web, Smart TVs, Chromecast. The platforms table above lists every supported surface.

How does Hayat Play compare with other video streaming options?

Fit depends on geography, ecosystem and ladder economics. The video streaming category hub on Subger benchmarks alternatives across price ladder, free tier, feature breadth and ecosystem.

How does Subger track Hayat Play pricing?

Subger pulls Hayat Play's public price card and layers historical renewal-price data so you can see when a promo first-year price falls off. See the true-price page for the delta between teaser and steady-state pricing.

Get started with Hayat Play

Pick a tier from the pricing table above that matches your usage. The Annual tier at €4.99/month (anchor pricing for Hayat Play Premium) is the most-purchased anchor for 2026 subscribers. If you're shopping around, browse the video streaming category hub to benchmark alternatives, and check the Hayat Play deal page for current promotional pricing before committing.

Before finalising, do three things: read the renewal-price math on the true-price page for Hayat Play so the first-year promo doesn't catch you out at renewal; verify the device and platform support against the surfaces you actually use day to day; and bookmark the cancellation guide so you know how to exit cleanly if usage drops. Hayat Play is a video streaming purchase that benefits from the same disciplined renewal-tracking habit Subger applies to every subscription in the catalog.

Related Subger guides

• Browse the video streaming category hub
• How to cancel Hayat Play
• Latest Hayat Play deals and coupons
• Hayat Play promo codes
• True renewal price of Hayat Play