Hotjar — Free Service Overview
Hotjar is a free Design Tools service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About Hotjar
Hotjar is a marketing analytics platform operated by Hotjar Ltd (part of Contentsquare SAS since 2021), headquartered in Sliema, Malta (parent Contentsquare HQ in Paris, France). This Subger guide covers who runs Hotjar, the current tier ladder and pricing, the feature set that anchors the product on its category shelf, the devices and surfaces the apps support, and the questions Hotjar customers ask most often.
Quick facts about Hotjar
- Brand: Hotjar
- Operator: Hotjar Ltd (part of Contentsquare SAS since 2021)
- Headquarters: Sliema, Malta (parent Contentsquare HQ in Paris, France)
- Founded: 2014 (acquired by Contentsquare 2021)
- Ownership: wholly-owned subsidiary of Contentsquare (privately held; Softbank Vision Fund-backed, last valued at $5.6B in 2022)
- Category: Marketing Analytics
- Anchor price: $32/month on the Plus tier
- 2025-2026 buying signal: see the differentiator section below
What is Hotjar?
Hotjar is positioned in the marketing analytics space as follows: Hotjar competes in the product-experience-analytics class, used by ecommerce, SaaS and marketing teams that want qualitative behaviour data layered on top of GA-style metrics. The product is shipped by Hotjar Ltd (part of Contentsquare SAS since 2021) from Sliema, Malta (parent Contentsquare HQ in Paris, France) and reaches its customers through the surfaces detailed in the platform-support table later on this page. Availability of specific features can vary by tier and region; the in-app or vendor-site experience in your market is always the canonical source.
Who operates Hotjar?
Operator and headquarters
Hotjar is operated by Hotjar Ltd (part of Contentsquare SAS since 2021) from Sliema, Malta (parent Contentsquare HQ in Paris, France). The company was founded in 2014 (acquired by Contentsquare 2021), giving it a track record across multiple product cycles in the marketing analytics category.
Ownership and funding
On ownership: wholly-owned subsidiary of Contentsquare (privately held; Softbank Vision Fund-backed, last valued at $5.6B in 2022). This shapes the buyer signal — public-company governance, venture-backed scale, founder-led independence and private-equity-owned operating models each carry different roadmap and pricing trajectories. Review the operator's investor or company-news pages for the most recent status.
Jurisdiction and reach
With HQ in Sliema, Malta (parent Contentsquare HQ in Paris, France), Hotjar operates under the corporate and data-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's Privacy Policy and Terms of Service.
Why choose Hotjar
Feature breadth
Hotjar ships the following capabilities that anchor it on the marketing analytics shelf:
- Heatmaps showing click, move and scroll patterns by page
- Session recordings with rage-click and U-turn detection
- Feedback widgets for capturing on-page sentiment
- Surveys with skip logic and post-purchase delivery
- Funnels for conversion drop-off analysis
- Trends dashboard for behavioural patterns over time
- Native integrations with Google Analytics, Slack, Microsoft Teams, Jira
- Hotjar AI for survey question generation and response summarisation
Plan structure and household fit
The current tier ladder for Hotjar scales from an entry plan up to enterprise-grade options, with the Plus tier sitting in the typical sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount over month-to-month; check the live widget on this page for the vendor-current price in your country and currency.
2025-2026 differentiator
In 2025 Hotjar deepened the Contentsquare integration, adding zone-based analysis and AI insights that automatically surface conversion-blocking page elements.
Hotjar pricing in 2026
The current advertised tier ladder for Hotjar (as published by Hotjar Ltd (part of Contentsquare SAS since 2021); check the live widget on this page for your country and currency):
| Tier | Price | What you get |
|---|---|---|
| Basic | $0 | Up to 35 daily sessions captured, unlimited heatmaps |
| Plus | $32/month | 100 daily sessions, filtering and HTML capture |
| Business | $80/month | 500-7,000 daily sessions, identify API and integrations |
| Scale | $171/month | 500+ sessions with HubSpot, Salesforce and SSO |
Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on Hotjar.
| Subger feature | Where to find it |
|---|---|
| Renewal-price tracker | True price page |
| Active deals + promos | Deals page |
| Promo codes | Promo codes |
| Cancellation guide | Cancel guide |
Hotjar apps and platform support
| Platform | Support |
|---|---|
| Web app | Chrome, Edge, Safari, Firefox |
| Desktop | macOS and Windows native apps where shipped |
| iOS / Android | Mobile companion apps where shipped |
| Browser extensions | Chrome, Edge, Firefox where applicable |
| API / webhooks | Developer access on paid tiers |
| SSO / SCIM | Enterprise tier identity integrations |
Analytics scope and integrations
Scope and depth
Hotjar's position in the marketing analytics category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the Scale tier unlocks the complete feature set, while entry tiers focus on essentials.
Integrations and ecosystem
Integrations are a critical buying signal in the marketing analytics space. Review the feature list above for Hotjar's key integrations and confirm that the tools in your existing stack are supported before committing to a paid tier.
Customer support and onboarding
Hotjar Ltd (part of Contentsquare SAS since 2021) offers customer support through documented channels — help center, ticketing and (on higher tiers) dedicated success management. Onboarding complexity scales with the tier: entry plans are typically self-serve, while enterprise contracts include white-glove implementation.
Who Hotjar fits best
- Teams in the marketing analytics category seeking the named features above
- Buyers prioritising the 2025-2026 differentiator highlighted earlier
- Customers in France)-based jurisdictions and adjacent markets
- Organisations at the scale the Plus or higher tier targets
- Teams replacing more expensive or less specialised alternatives with a like-for-like fit
Frequently asked questions about Hotjar
Who operates Hotjar and where are they based?
Hotjar is operated by Hotjar Ltd (part of Contentsquare SAS since 2021), headquartered in Sliema, Malta (parent Contentsquare HQ in Paris, France).
When was Hotjar founded?
Hotjar's parent operator was founded in 2014 (acquired by Contentsquare 2021). Ownership status as of 2025-2026: wholly-owned subsidiary of Contentsquare (privately held; Softbank Vision Fund-backed, last valued at $5.6B in 2022).
How much does Hotjar cost?
The current tier ladder runs from Basic ($0) up to Scale ($171/month). The pricing table above lists every tier; the live widget mirrors the vendor's current prices for your country.
Is there a free tier or free trial?
Free or trial availability for Hotjar is visible in the pricing table above. Promotional offers change — see the Hotjar deals page for current promotions.
How do I cancel Hotjar?
Cancellation depends on where you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's Hotjar cancel guide covers every billing path step by step.
How does Hotjar compare on price?
Use Subger's true price tracker to compare Hotjar's renewal price to the introductory teaser and to category alternatives. Annual prepay and team / organisation plans usually unlock the biggest unit-cost savings.
Where is Hotjar available?
Hotjar is available in the markets documented on Hotjar Ltd (part of Contentsquare SAS since 2021)'s site. Pricing and plan availability can vary by country — confirm in your region before subscribing.
What devices does Hotjar support?
See the platform-support table above. In summary, Hotjar delivers its product through the surfaces typical for marketing analytics, including web and the mobile or desktop clients listed.
What's new with Hotjar in 2025-2026?
In 2025 Hotjar deepened the Contentsquare integration, adding zone-based analysis and AI insights that automatically surface conversion-blocking page elements.
Are there deals or promo codes available?
Subger tracks active Hotjar deals on the Hotjar deals page and promo codes on the Hotjar promo codes page. Annual prepay and team pricing usually beat seasonal codes.
Get started with Hotjar
To subscribe to Hotjar, head to the Hotjar Ltd (part of Contentsquare SAS since 2021) site and pick the tier from the table above that matches your team size and feature needs. The Plus tier is the typical starting point for serious users; annual prepay normally delivers the best unit cost. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.
Related Subger guides for Hotjar
Pricing
| Regional pricing | Free | Plus | Business | Scale |
|---|---|---|---|---|
| 🇺🇸United StatesUSD | $0.00 | $32.00 | $80.00 | $171.00 |
| 🇦🇺AustraliaAUD | A$0.00≈ $0.00 | A$48.96≈ $35.45 | A$122.40≈ $88.62 | A$261.63≈ $189.43 |
| 🇧🇷BrazilBRL | R$0.00≈ $0.00 | R$158.40≈ $32.31 | R$396.00≈ $80.78 | R$846.45≈ $172.68 |
| 🇨🇦CanadaCAD | CA$0.00≈ $0.00 | CA$43.52≈ $31.84 | CA$108.80≈ $79.61 | CA$232.56≈ $170.16 |
| 🇫🇷FranceEUR | €0.00≈ $0.00 | €29.44≈ $34.64 | €73.60≈ $86.59 | €157.32≈ $185.09 |
| 🇩🇪GermanyEUR | €0.00≈ $0.00 | €29.44≈ $34.64 | €73.60≈ $86.59 | €157.32≈ $185.09 |
| 🇮🇳IndiaINR | ₹0.00≈ $0.00 | ₹2,672.00≈ $28.03 | ₹6,680.00≈ $70.08 | ₹14,278.50≈ $149.80 |
| 🇯🇵JapanJPY | ¥0.00≈ $0.00 | ¥4,800.00≈ $30.55 | ¥12,000.00≈ $76.37 | ¥25,600.00≈ $162.92 |
| 🇬🇧United KingdomGBP | £0.00≈ $0.00 | £25.28≈ $34.39 | £63.20≈ $85.97 | £135.09≈ $183.76 |
Prices converted at current exchange rate
Available Guides
Sources
Subger is not affiliated with, endorsed by, or connected to Hotjar or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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