Keeps

Keeps is a men's hair-loss treatment subscription service operated by Thirty Madison, Inc. (Keeps brand), headquartered in New York, United States. The product was founded in 2018 and is currently privately held; Thirty Madison backed by Polaris Partners, Maveron and others. Keeps competes with Roman (Ro), Strut Health and Happy Head for telehealth-driven hair-loss subscriptions. The anchor reference price for 2026 is around USD 25 per month for finasteride; ~USD 30 per month for the combined kit. This 2026 review summarises Keeps's operator background, current tier ladder, the named features that matter, and Subger's tracking tools so you can evaluate fit before committing.

Quick facts

• Operator: Thirty Madison, Inc. (Keeps brand)
• Headquarters: New York, United States
• Founded: 2018
• Public-market status: privately held; Thirty Madison backed by Polaris Partners, Maveron and others
• Service category: men's hair-loss treatment subscription
• Tier ladder (2026): Finasteride 1mg subscription, Minoxidil 5% subscription, Combined hair-loss kit, Thickening shampoo/conditioner
• Anchor price reference: around USD 25 per month for finasteride; ~USD 30 per month for the combined kit

What is Keeps?

Keeps is a men's hair-loss treatment subscription product operated by Thirty Madison, Inc. (Keeps brand) from New York, United States, originally founded in 2018. The service targets customers who want the specific feature mix listed below — a real category fit rather than a generic offering. Keeps is billed in local currency through the operator's standard payment channels, with the Finasteride 1mg subscription tier as the typical entry point on the ladder. The current 2025-2026 product emphasis is summarised in the differentiator section below — these are concrete shipped or in-flight changes rather than speculative roadmap items.

Why choose Keeps

Category positioning

Keeps competes with Roman (Ro), Strut Health and Happy Head for telehealth-driven hair-loss subscriptions. Keeps earns its slot in the men's hair-loss treatment subscription bracket by combining the named features in the section below with a credible operator (see Quick facts), so the buying decision rests on capability fit rather than brand recognition alone.

Plan structure

The tier ladder for 2026 is: Finasteride 1mg subscription, Minoxidil 5% subscription, Combined hair-loss kit, Thickening shampoo/conditioner. The Finasteride 1mg subscription tier is the entry point with around USD 25 per month for finasteride; ~USD 30 per month for the combined kit as the anchor price. Step-up tiers add capacity, seats, capability or coverage depending on the specific men's hair-loss treatment subscription category. Confirm live regional prices on the operator's site, and use Subger's true-price tracker for Keeps to track the actual all-in renewal cost over time.

2025-2026 differentiator

In 2025-2026 Keeps continued operating as Thirty Madison's male hair-loss brand alongside sister brands Cove and Picnic, focusing on bundled telehealth + Rx delivery for US men.

Keeps features that matter in 2026

The current named feature set:

• telehealth doctor consult included
• finasteride 1mg (Rx) auto-refill
• minoxidil 5% topical solution and foam
• thickening shampoo and conditioner
• biotin gummies
• in-app provider messaging
• ships every 3 months by default

These are the specific surfaces Keeps ships today — not a generic checklist. The most material change for 2026 buyers is reflected in the differentiator above, and the live signup page on the operator's site should be treated as the source of truth for any region-specific availability.

Keeps pricing in 2026

The anchor reference for 2026 is: around USD 25 per month for finasteride; ~USD 30 per month for the combined kit. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional anchors that may step up at renewal):

Box contents and curation

Keeps operates from New York, United States under Thirty Madison, Inc. (Keeps brand), founded in 2018. Beauty subscription context: the service is regulated by, distributed through and serviced under the operator's standard processes for its home market and any adjacent regions where it operates. Customers should confirm regional availability, supported payment methods and any localisation differences on the operator's live signup flow before committing to annual billing.

Who Keeps fits

Keeps is a good match for the following buyers:

• The category-focused subscriber who wants men's hair-loss treatment subscription delivered by Thirty Madison, Inc. (Keeps brand) from New York, United States, with a credible 2025-2026 product trajectory rather than a generic global aggregator.
• The mainstream subscriber evaluating the Finasteride 1mg subscription tier as the entry point and weighing the step-up to higher tiers in the ladder.
• The 2026 buyer who specifically wants the differentiator described above plus the named features listed earlier in this review.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to a longer billing period.
• The careful renewer who wants to verify the actual all-in renewal cost after taxes, FX and post-promotional step-ups instead of relying on the headline list price.

Frequently asked questions

What is Keeps and who operates it?

Keeps is a men's hair-loss treatment subscription service operated by Thirty Madison, Inc. (Keeps brand), headquartered in New York, United States. The product was founded in 2018 and is currently privately held; Thirty Madison backed by Polaris Partners, Maveron and others. Keeps competes with Roman (Ro), Strut Health and Happy Head for telehealth-driven hair-loss subscriptions.

How much does Keeps cost in 2026?

The current tier ladder is: Finasteride 1mg subscription, Minoxidil 5% subscription, Combined hair-loss kit, Thickening shampoo/conditioner. The anchor reference for the entry tier is around USD 25 per month for finasteride; ~USD 30 per month for the combined kit. Local-currency pricing, promotional first-period anchors and bundled discounts can change these numbers — confirm the live price on the operator's site before committing.

Is there a free tier or trial for Keeps?

The free or trial position depends on the tier. Some tiers in the ladder above offer introductory promotions or limited free access; the operator's live signup page is the source of truth for current free-tier or trial mechanics.

Where is Keeps available?

Availability follows Thirty Madison, Inc. (Keeps brand)'s licensing and operational footprint from New York, United States. Keeps primarily serves customers in the operator's home market and any adjacent markets listed on its signup page. Use a payment method and account address registered in a supported region.

What sets Keeps apart in 2026?

In 2025-2026 Keeps continued operating as Thirty Madison's male hair-loss brand alongside sister brands Cove and Picnic, focusing on bundled telehealth + Rx delivery for US men. Treat the live signup page as the source of truth for the most recent capability or pricing change.

Which devices and platforms does Keeps support?

Keeps ships the named features listed earlier in this review — web, app and (where relevant) hardware surfaces that match the men's hair-loss treatment subscription category. Confirm device-specific compatibility on the live signup or product page before purchase.

How do I cancel Keeps?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled accounts. Subger's cancellation guide walks through each route in detail.

Does Keeps offer a family, multi-seat or multi-user plan?

Family, multi-seat or multi-account structures depend on the tier. Premium or business tiers commonly add multi-profile, multi-seat or shared-household support; entry tiers may restrict simultaneous use. Confirm the per-tier seat, vehicle, device or account limit on the live pricing page.

Is Keeps worth it compared with category alternatives?

Value depends on three factors: the specific feature mix you'll use, the regional price after taxes and FX (Subger's true-price tracker reconciles headline price with the actual all-in renewal cost), and the credibility of the 2025-2026 product trajectory described in the differentiator section. Keeps screens well when those three align; budget-constrained users may prefer the entry tier or wait for promotional pricing.

How can I track price changes for Keeps?

Subger's renewal tracker for Keeps records list-price changes plus promotional anchors over time. Pair it with the deals page for current discounts and the promo codes page for stackable savings at signup.

Get started with Keeps

Confirm the current regional price on Thirty Madison, Inc. (Keeps brand)'s site, choose the tier that matches your usage (Finasteride 1mg subscription is the common starting point on the ladder above), and check Subger's deals page for Keeps for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Keeps guide
• Latest Keeps deals
• Keeps promo codes
• Keeps true price and renewal tracker
• Browse the men's hair-loss treatment subscription category hub
• All services on Subger