Lemino

Lemino is a Streaming product operated by NTT Docomo, Inc. (Lemino). This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the Streaming category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: NTT Docomo, Inc. (Lemino)
• Headquarters: Tokyo, Japan
• Public-market status: part of NTT Docomo (TYO: 9432)
• Founded: 2023 (Lemino launched April 2023 replacing dTV)
• Category: Streaming
• Current tiers: Lemino Free (ad-supported) / Lemino Premium
• Anchor price (2026): Free ad-supported; Premium JPY 990/month

What is Lemino?

Lemino is a video streaming product that builds its catalog from licensed third-party content combined with operator-funded or operator-licensed originals. Its product surface covers streaming catalog of licensed films and series alongside operator-funded originals or regional exclusives, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as mobile, web and Smart TV apps.

Why choose Lemino

Operator and ecosystem context

Lemino is run by NTT Docomo, Inc. (Lemino) out of Tokyo, Japan, established 2023 (Lemino launched April 2023 replacing dTV). That matters because the Streaming category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Lemino Free (ad-supported) for testing the service, Lemino Premium for everyday use, and a premium / annual option for power users or teams. Anchor pricing for 2026: Free ad-supported; Premium JPY 990/month. Consult Subger's true-price tracker for Lemino for all-in renewal costs.

Catalog and content depth

Beyond the headline features, the 2025-2026 differentiator for Lemino is 2024-2025 expanded Japanese drama originals and live-sports (NBA, Bundesliga); replaced dTV legacy service for Docomo customers. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their Streaming catalog on autopilot.

Lemino features that matter in 2026

Highlights of the current feature set:

• streaming catalog of licensed films and series
• operator-funded originals or regional exclusives
• mobile, web and Smart TV apps
• Chromecast and AirPlay support
• offline downloads on mobile
• multi-profile household setup

Buyers should treat this list as a baseline for Lemino in the Streaming category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Lemino pricing in 2026

Reference pricing for Lemino in 2026: Free ad-supported; Premium JPY 990/month. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Lemino apps and platform support

Surface availability for Lemino can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Lemino fits

Lemino is most likely a good match for the following buyers:

• Households that want a focused entertainment catalog with apps across mobile, web and smart tv surfaces — the core target audience for the product.
• The category-focused subscriber who specifically wants streaming catalog of licensed films and series from a Streaming operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Lemino Free (ad-supported) / Lemino Premium) and willing to pay up for operator-funded originals or regional exclusives.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Lemino and who runs it?

Lemino is a Streaming product operated by NTT Docomo, Inc. (Lemino) headquartered in Tokyo, Japan, founded 2023 (Lemino launched April 2023 replacing dTV). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Lemino cost in 2026?

Current tiers are Lemino Free (ad-supported), Lemino Premium. Anchor reference pricing for 2026: Free ad-supported; Premium JPY 990/month. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Lemino?

Yes — Lemino Free (ad-supported) is available without an immediate paid commitment.

Where is Lemino available?

Availability follows the operator's service footprint anchored on Tokyo, Japan. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Lemino apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded Japanese drama originals and live-sports (NBA, Bundesliga); replaced dTV legacy service for Docomo customers. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Lemino support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Lemino?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Lemino walks through each route step-by-step.

Does Lemino offer a team or family plan?

Team, household or family structures depend on the tier. The Lemino Premium tier commonly adds multi-seat or multi-profile support; the entry Lemino Free (ad-supported) tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Lemino worth it compared to Streaming alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Lemino reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Lemino?

Subger's renewal tracker for Lemino records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Lemino

Confirm the current regional price on the operator's site (Free ad-supported; Premium JPY 990/month), choose the tier that matches your usage (Lemino Free (ad-supported), Lemino Premium are the most common starting points), and check Subger's deals page for Lemino for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Lemino guide
• Latest Lemino deals
• Lemino promo codes
• Lemino true price and renewal tracker
• Browse the Streaming category hub
• All services on Subger