Mejuri Circle

Mejuri Circle is a Fine jewellery loyalty program operated by Mejuri Inc., headquartered in Toronto, Canada. The product launched in 2015 (Circle loyalty program ~2020) and currently sits as privately held, NEA-backed. It addresses the fine jewellery loyalty program segment with a defined tier ladder (Insider / Icon / Idol) and a public anchor price around free loyalty program; jewellery purchases drive points. This 2026 review summarises the operator, plan structure, key features, recent product direction and Subger's tracking tools so subscribers can decide whether to commit.

Quick facts

• Operator: Mejuri Inc.
• Headquarters: Toronto, Canada
• Founded / launched: 2015 (Circle loyalty program ~2020)
• Public-market status: privately held, NEA-backed
• Tier ladder (2026): Insider / Icon / Idol
• Anchor price reference: free loyalty program; jewellery purchases drive points
• Primary delivery surfaces: iOS app, Android app, Web

What is Mejuri Circle?

Mejuri Circle is a Fine jewellery loyalty program product run by Mejuri Inc. out of Toronto, Canada. It serves customers who want fine jewellery loyalty program from a named operator with a transparent tier ladder rather than a generic aggregator. The service is sold direct on the operator's site and supporting apps, with billing in the relevant local currency. The 2025-2026 product emphasis follows the operator's broader investment pattern — incremental feature releases, expanded regional availability and tier-ladder refinement.

Category positioning

Mejuri Circle is positioned as competing with jewellery loyalty programs at Pandora, Tiffany and DTC fine-jewellery peers. That framing matters because fine jewellery loyalty program is crowded with both global aggregators and regional incumbents, and the tier structure plus pricing anchor determine whether the product is worth the commitment versus a direct alternative.

Operator and corporate context

Mejuri Inc. is the named legal entity behind Mejuri Circle, with primary operations from Toronto, Canada. The corporate status is: privately held, NEA-backed. That ownership matters for buyers who care about regulatory regime, data-handling jurisdiction and long-term product viability.

Why choose Mejuri Circle

Tier-ladder fit

The tier ladder is built around: Insider / Icon / Idol. The anchor reference price is free loyalty program; jewellery purchases drive points, with the per-tier comparison in the pricing table below. Confirm live regional prices on the operator's site and use Subger's true-price tracker for Mejuri Circle to capture the all-in renewal cost after taxes, FX and any post-promotional step-ups.

2025-2026 product direction

Through 2025-2026 Mejuri continued expanding internationally with new flagship boutiques and tightened the Circle tier benefits.

Feature mix

The current feature set spans both the core capability and operator-specific extras. Buyers should weigh the per-tier feature gating against the recurring cost, and consult the deals page for Mejuri Circle for any active discount that materially shifts the value calculation.

Mejuri Circle features that matter in 2026

Highlights of the current feature set:

• points on every Mejuri purchase
• free engraving and ring sizing for higher tiers
• early access to new collections
• birthday gifts
• exclusive Circle events
• annual jewellery cleanings

The most material change for 2026 buyers is the operator's continued investment in the surfaces above plus the 2025-2026 update noted earlier. Promotional first-period anchors that step up at renewal remain the single most common source of unexpected charges in this category — use the true-price tracker to track those step-ups.

Mejuri Circle pricing in 2026

The anchor reference for 2026 is free loyalty program; jewellery purchases drive points. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, and promotional first-period anchors that may step up at renewal):

Mejuri Circle apps and platform support

Who Mejuri Circle fits

Mejuri Circle is a good match for:

• The category-focused subscriber who wants fine jewellery loyalty program delivered by Mejuri Inc. rather than a generic global aggregator.
• The mainstream household subscriber evaluating the tier ladder (Insider / Icon / Idol) against free loyalty program; jewellery purchases drive points pricing.
• The 2026 buyer who specifically wants the operator's most recent feature additions and an active product roadmap as outlined above.
• The cross-device user who needs surfaces such as iOS app, Android app, Web with a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Cancellation and billing surface

The cancel surface depends on where you signed up:

• Web account — log in at the operator's site, open billing/subscription, and cancel before the renewal date.
• iOS App Store / Google Play — if you subscribed through the app, cancel inside Apple ID or Google Play subscriptions, not just by uninstalling the app.
• Through a partner / reseller — some regional plans are sold through banking, telecom or retail partners; cancellation must run through that partner's billing surface.

Subger's cancel guide for Mejuri Circle walks through each surface step by step.

How Subger tracks Mejuri Circle

Subger maintains a continuously-updated reference for Mejuri Circle subscribers:

• The true-price tracker for Mejuri Circle records list-price changes plus historical promotional anchors.
• The deals page for Mejuri Circle surfaces active discounts and limited-time offers.
• The promo codes page for Mejuri Circle lists stackable codes for new and existing subscribers.
• The cancel guide for Mejuri Circle explains how to terminate cleanly across each billing surface.

Frequently asked questions

What is Mejuri Circle and who operates it?

Mejuri Circle is a Fine jewellery loyalty program service operated by Mejuri Inc. from Toronto, Canada. The product launched in 2015 (Circle loyalty program ~2020) and currently sits as privately held, NEA-backed. It serves the fine jewellery loyalty program category through the surfaces listed above.

How much does Mejuri Circle cost in 2026?

The current tier ladder is Insider / Icon / Idol. The anchor reference is free loyalty program; jewellery purchases drive points. Local-currency pricing, promotional first-period anchors and bundled discounts can shift these numbers — confirm the live price on the operator's site and via the true-price tracker before committing.

Is there a free tier or trial for Mejuri Circle?

The lowest tier in the current ladder is Insider at Free. Whether it counts as a free tier or a trial depends on the operator's regional offer; the deals page for Mejuri Circle shows any active free-trial promotions.

What changed for Mejuri Circle in 2025-2026?

Through 2025-2026 Mejuri continued expanding internationally with new flagship boutiques and tightened the Circle tier benefits. Buyers should re-check the tier ladder before renewal, since regional pricing and feature gating sometimes change without retroactive grandfathering.

How is Mejuri Circle positioned versus alternatives?

Mejuri Circle is positioned as competing with jewellery loyalty programs at Pandora, Tiffany and DTC fine-jewellery peers. The right alternative depends on whether you prioritise this operator's specific tier ladder, regional coverage and corporate backing over a competitor's feature mix.

How do I cancel Mejuri Circle?

Use the same surface where you signed up (web, App Store, Google Play or partner billing). Subger's cancel guide for Mejuri Circle covers each surface step by step.

Related Subger references

• True-price tracker for Mejuri Circle
• Deals page for Mejuri Circle
• Promo codes for Mejuri Circle
• Cancel guide for Mejuri Circle