Metabase — Free Service Overview
Metabase is a free Research & Markets service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About Metabase
Metabase
Metabase is a marketing & analytics product operated by Metabase, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the marketing & analytics category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.
Quick facts
- Operator: Metabase, Inc.
- Headquarters: San Francisco, California, United States
- Public-market status: privately held; raised USD 30M Series B 2023 led by Insight Partners
- Founded: 2015 (founded by Sameer Al-Sakran)
- Category: marketing & analytics
- Current tiers: Open source (free) / Pro / Enterprise
- Anchor price (2026): OSS free; Pro from USD 85/month for 5 users; Enterprise custom
What is Metabase?
Metabase is a marketing analytics product that consolidates campaign data across channels into reports and dashboards. Its product surface covers multi-channel campaign reporting alongside dashboards and custom reports, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as conversion and attribution tracking.
Why choose Metabase
Operator and ecosystem context
Metabase is run by Metabase, Inc. out of San Francisco, California, United States, established 2015 (founded by Sameer Al-Sakran). That matters because the marketing & analytics category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.
Plan structure and pricing tiers
The tier ladder splits across Open source (free) for testing the service, Pro for everyday use, and Enterprise for power users or teams. Anchor pricing for 2026: OSS free; Pro from USD 85/month for 5 users; Enterprise custom. Consult Subger's true-price tracker for Metabase for all-in renewal costs.
Marketing analytics and reporting features
Beyond the headline features, the 2025-2026 differentiator for Metabase is 2024-2025 expanded Metabase AI for natural-language SQL and dashboard generation; the leading open-source BI tool with 38K+ GitHub stars. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their marketing & analytics catalog on autopilot.
Metabase features that matter in 2026
Highlights of the current feature set:
- multi-channel campaign reporting
- dashboards and custom reports
- conversion and attribution tracking
- integrations with Google Ads, Meta, LinkedIn and ad networks
- alerts on KPI thresholds
- API and data exports
Buyers should treat this list as a baseline for Metabase in the marketing & analytics category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.
Metabase pricing in 2026
Reference pricing for Metabase in 2026: OSS free; Pro from USD 85/month for 5 users; Enterprise custom. The tier ladder typically looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Open source (free) | Free / starter marketers | Free or included |
| Pro | Growth-stage marketers | OSS free |
| Enterprise | Enterprise marketing orgs | See live pricing on the operator's site |
Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
Metabase apps and platform support
| Surface | Status |
|---|---|
| Web app | Yes |
| iOS / Android | Where offered |
| Browser extensions | Where offered |
| API / integrations | Yes |
| Email and in-app notifications | Yes |
| Customer support | Yes |
Surface availability for Metabase can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.
Who Metabase fits
Metabase is most likely a good match for the following buyers:
- Marketing teams who want unified reporting across paid, social and web analytics without building a custom data warehouse — the core target audience for the product.
- The category-focused subscriber who specifically wants multi-channel campaign reporting from a marketing & analytics operator rather than a generalist platform.
- The team or household subscriber evaluating the tier ladder (Open source (free) / Pro / Enterprise) and willing to pay up for dashboards and custom reports.
- The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
- The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
What is Metabase and who runs it?
Metabase is a marketing & analytics product operated by Metabase, Inc. headquartered in San Francisco, California, United States, founded 2015 (founded by Sameer Al-Sakran). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.
How much does Metabase cost in 2026?
Current tiers are Open source (free), Pro, Enterprise. Anchor reference pricing for 2026: OSS free; Pro from USD 85/month for 5 users; Enterprise custom. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.
Is there a free tier or free trial for Metabase?
Yes — Open source (free) is available without an immediate paid commitment.
Where is Metabase available?
Availability follows the operator's service footprint anchored on San Francisco, California, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.
What 2025-2026 features set Metabase apart right now?
The current 2025-2026 differentiator is 2024-2025 expanded Metabase AI for natural-language SQL and dashboard generation; the leading open-source BI tool with 38K+ GitHub stars. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.
Which devices and platforms does Metabase support?
Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.
How do I cancel Metabase?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Metabase walks through each route step-by-step.
Does Metabase offer a team or family plan?
Team, household or family structures depend on the tier. The Enterprise tier commonly adds multi-seat or multi-profile support; the entry Open source (free) tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.
Is Metabase worth it compared to marketing & analytics alternatives?
Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Metabase reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.
How can I track price changes for Metabase?
Subger's renewal tracker for Metabase records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with Metabase
Confirm the current regional price on the operator's site (OSS free; Pro from USD 85/month for 5 users; Enterprise custom), choose the tier that matches your usage (Open source (free), Pro are the most common starting points), and check Subger's deals page for Metabase for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
Related Subger guides
Pricing
| Regional pricing | Starter | Pro | Enterprise |
|---|---|---|---|
| 🇺🇸United StatesUSD | $85.00 | $500.00 | $0.00 |
| 🇦🇷ArgentinaARS | ARS 73,950.00 | ARS 435,000.00 | ARS 0.00 |
| 🇦🇺AustraliaAUD | A$130.05≈ $94.16 | A$765.00≈ $553.89 | A$0.00≈ $0.00 |
| 🇧🇷BrazilBRL | R$422.45≈ $86.18 | R$2,485.00≈ $506.94 | R$0.00≈ $0.00 |
| 🇨🇦CanadaCAD | CA$115.60≈ $84.58 | CA$680.00≈ $497.56 | CA$0.00≈ $0.00 |
| 🇨🇿Czech RepublicCZK | CZK 1,972.00≈ $95.35 | CZK 11,600.00≈ $560.86 | CZK 0.00≈ $0.00 |
| 🇩🇰DenmarkDKK | DKK 583.95≈ $91.94 | DKK 3,435.00≈ $540.81 | DKK 0.00≈ $0.00 |
| 🇫🇷FranceEUR | €78.20≈ $92.00 | €460.00≈ $541.19 | €0.00≈ $0.00 |
| 🇩🇪GermanyEUR | €78.20≈ $92.00 | €460.00≈ $541.19 | €0.00≈ $0.00 |
| 🇮🇳IndiaINR | ₹7,055.00≈ $74.02 | ₹41,500.00≈ $435.40 | ₹0.00≈ $0.00 |
| 🇮🇱IsraelILS | ₪310.25≈ $106.71 | ₪1,825.00≈ $627.70 | ₪0.00≈ $0.00 |
| 🇮🇹ItalyEUR | €78.20≈ $92.00 | €460.00≈ $541.19 | €0.00≈ $0.00 |
| 🇯🇵JapanJPY | ¥12,708.00≈ $80.87 | ¥74,750.00≈ $475.70 | ¥0.00≈ $0.00 |
| 🇲🇽MexicoMXN | MX$1,453.50≈ $84.41 | MX$8,550.00≈ $496.52 | MX$0.00≈ $0.00 |
| 🇳🇱NetherlandsEUR | €78.20≈ $92.00 | €460.00≈ $541.19 | €0.00≈ $0.00 |
| 🇳🇿New ZealandNZD | NZ$138.55≈ $82.39 | NZ$815.00≈ $484.63 | NZ$0.00≈ $0.00 |
| 🇳🇴NorwayNOK | NOK 892.50≈ $96.98 | NOK 5,250.00≈ $570.46 | NOK 0.00≈ $0.00 |
| 🇵🇱PolandPLN | PLN 340.00≈ $94.35 | PLN 2,000.00≈ $554.98 | PLN 0.00≈ $0.00 |
| 🇸🇬SingaporeSGD | SGD 113.90≈ $89.71 | SGD 670.00≈ $527.68 | SGD 0.00≈ $0.00 |
| 🇿🇦South AfricaZAR | ZAR 1,589.50≈ $96.65 | ZAR 9,350.00≈ $568.52 | ZAR 0.00≈ $0.00 |
| 🇰🇷South KoreaKRW | ₩112,200.00≈ $76.18 | ₩660,000.00≈ $448.09 | ₩0.00≈ $0.00 |
| 🇪🇸SpainEUR | €78.20≈ $92.00 | €460.00≈ $541.19 | €0.00≈ $0.00 |
| 🇸🇪SwedenSEK | SEK 884.00≈ $95.62 | SEK 5,200.00≈ $562.48 | SEK 0.00≈ $0.00 |
| 🇨🇭SwitzerlandCHF | CHF 74.80≈ $96.04 | CHF 440.00≈ $564.95 | CHF 0.00≈ $0.00 |
| 🇦🇪United Arab EmiratesAED | AED 311.95 | AED 1,835.00 | AED 0.00 |
| 🇬🇧United KingdomGBP | £67.15≈ $91.34 | £395.00≈ $537.32 | £0.00≈ $0.00 |
Prices converted at current exchange rate
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Subger is not affiliated with, endorsed by, or connected to Metabase or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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