Myer

Myer is a online marketplaces subscription operated by Myer Holdings Limited, headquartered in Melbourne, Victoria, Australia. This 2026 review covers the operator, the current tier structure, the live feature set and the buying considerations that distinguish Myer from its category peers.

Quick facts

• Operator: Myer Holdings Limited
• Headquarters: Melbourne, Victoria, Australia
• Founded: 1900 (department-store chain; current corporate entity Myer Holdings Limited listed on ASX in 2009)
• Public-market status: publicly listed on the Australian Securities Exchange (ASX: MYR)
• Category: online marketplaces
• Current tiers: MYER one (free loyalty) / MYER one Silver / Gold / Platinum / Myer credit card
• Anchor pricing (2026): Tier upgrades based on annual spend, with members-only events and bonus credit promotions

What is Myer?

Myer is an ASX-listed Australian department-store chain combining bricks-and-mortar stores with online retail and a tiered MYER one loyalty programme. The product surface is operated by Myer Holdings Limited from Melbourne, Victoria, Australia and reaches customers through the operator's web and mobile billing surfaces. Subscribers pick a tier matching their usage intensity; the entry tier suits casual evaluation while higher tiers add the features below.

Why choose Myer

Product category fit

Myer competes with David Jones (Country Road Group), Big W and Target Australia (Wesfarmers), Kmart, and online-first marketplaces such as The Iconic and Amazon Australia. That market position matters because category buyers should match the operator's specific feature emphasis to their own workflow rather than picking on headline price alone — the online marketplaces category includes very different operator profiles (geographic footprint, ownership structure, feature depth).

Plan structure and ecosystem

The Myer tier ladder splits across 3 groups — MYER one (free loyalty) (Free membership earning 1 MYER one credit per dollar spent, redeemable as $10 reward dollars per 1,000 credits), MYER one Silver / Gold / Platinum (Tier upgrades based on annual spend, with members-only events and bonus credit promotions), Myer credit card (Co-branded credit card with bonus MYER one credits on Myer spend). Subger's true-price tracker for myer-au reconciles the headline tier price with the actual all-in renewal cost after taxes, FX conversion and step-up from any promotional anchor.

2025-2026 product direction

Through 2024-2025 Myer restructured its private-label and concession portfolio, acquired several Premier Retail brands in early 2025, and modernised the MYER one app with tier-progress tracking and personalised offers. This is the live buying signal that distinguishes Myer in 2026 compared to its prior-year proposition.

Myer features that matter in 2026

Concrete features the operator currently emphasises:

• ASX-listed Australian department-store chain with around 56 stores plus an online catalogue
• MYER one loyalty programme tying online and in-store purchases to credit-redeemable reward dollars
• Myer-exclusive brands including Miss Shop, Basque, blaq and Reserve, plus brand-name fashion, beauty, homewares and electronics
• click-and-collect across stores, plus same-day or next-day delivery in capital cities for eligible orders
• Myer gift cards distributed nationally and integrated with the MYER one app for digital balance tracking
• regular department-wide promotional events (Stocktake Sale, Mid Year Sale, Boxing Day Sale)

These features describe the current Myer product surface. Regional availability and tier inclusion can vary — check the live signup flow on the operator's site for the specific feature mix in your country.

Myer pricing in 2026

The Myer tier ladder for 2026 looks as follows. Confirm live regional prices and any promotional first-period anchors on the operator's checkout flow before committing:

Subger pairs the operator's public price with the actual all-in renewal cost, plus active discount codes and promotional anchors:

Myer apps and platform support

Surface availability can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Myer fits

Myer is a good match for the following buyer profiles:

• Australian shoppers who want a department-store loyalty programme with cross-category earning across fashion, beauty, homewares and electronics, plus periodic members-only sale access — the core target audience for Myer.
• The category-focused subscriber who specifically wants the online marketplaces feature set described above from Myer Holdings Limited rather than from a generalist provider.
• The tier-comparing buyer evaluating MYER one (free loyalty) vs. MYER one Silver / Gold / Platinum vs. Myer credit card against actual monthly usage rather than headline price alone.
• The cross-device customer who needs the apps and surfaces listed in the platform table above plus a credible upgrade path as new devices roll out.
• The price-sensitive shopper who pairs the true-price tracker for Myer and Myer deals page with the operator's pricing page before committing to annual billing.

Frequently asked questions

What is Myer and who runs it?

Myer is a online marketplaces subscription operated by Myer Holdings Limited, headquartered in Melbourne, Victoria, Australia (publicly listed on the Australian Securities Exchange (ASX: MYR)). Subscriptions are sold directly via the operator's website and mobile apps.

How much does Myer cost in 2026?

Current tier prices: MYER one (free loyalty) — Free membership earning 1 MYER one credit per dollar spent, redeemable as $10 reward dollars per 1,000 credits; MYER one Silver / Gold / Platinum — Tier upgrades based on annual spend, with members-only events and bonus credit promotions; Myer credit card — Co-branded credit card with bonus MYER one credits on Myer spend. Regional currency and tax conversions can adjust the live checkout total, so always confirm via the operator's signup page before committing.

Is there a free tier or free trial for Myer?

Yes — MYER one (free loyalty) is available without an immediate paid commitment: Free membership earning 1 MYER one credit per dollar spent, redeemable as $10 reward dollars per 1,000 credits.

Where is Myer available?

Availability follows Myer Holdings Limited's licensing and service footprint, anchored in Melbourne, Victoria, Australia. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Myer apart right now?

Through 2024-2025 Myer restructured its private-label and concession portfolio, acquired several Premier Retail brands in early 2025, and modernised the MYER one app with tier-progress tracking and personalised offers. Watch the operator's release notes or blog for further 2025-2026 announcements.

Which devices and platforms does Myer support?

Coverage spans the surfaces shown in the platform table above. The current mobile and web apps are the recommended way to consume the service; legacy devices may be deprecated in successive releases.

How do I cancel Myer?

Cancel through the account or subscription settings on the surface where you bought the plan — the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Myer walks through each route step-by-step.

Does Myer offer a family, business or multi-user plan?

The tier structure (MYER one (free loyalty), MYER one Silver / Gold / Platinum, Myer credit card) covers the operator's standard buyer profiles. Per-tier seat or device limits depend on the specific plan — confirm the per-tier seat limit on the live pricing page.

Is Myer worth it compared to category alternatives?

Value depends on three factors: the specific feature mix you'll use from the list above, the regional price after taxes and FX conversion (Subger's true-price tracker for Myer reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap — Through 2024-2025 Myer restructured its private-label and concession portfolio, acquired several Premier Retail brands in early 2025, and modernised the MYER one app with tier-progress tracking and personalised offers.

How can I track price changes for Myer?

Subger's renewal tracker for Myer records list-price changes plus promotional anchors over time. Pair it with the Myer deals page for current discount codes and the Myer promo codes page for stackable savings at signup.

Get started with Myer

Confirm the live regional price on Myer Holdings Limited's signup flow, choose the tier matching your usage (MYER one (free loyalty), MYER one Silver / Gold / Platinum are the most common starting points), and check Subger's deals page for Myer for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Myer guide
• Latest Myer deals
• Myer promo codes
• Myer true-price and renewal tracker
• Browse the online marketplaces category hub
• All services on Subger