Notino

Notino is a online beauty retailer and loyalty membership operated by Notino, s.r.o., headquartered in Brno, Czech Republic since 2004. Ownership sits with Privately held by founders Michal Zámec and Krzysztof Bajołek. The product competes in the Fashion & Beauty category with a tier ladder built around Free shopper account / Notino Club / Notino Premium (selected markets), anchored at Notino Club (no fee — earn-and-burn points loyalty). This 2026 review summarizes the operator, tiers, headline features and what changed in 2025-2026 so subscribers can evaluate fit before committing.

Quick facts

• Operator: Notino, s.r.o.
• Headquarters: Brno, Czech Republic
• Founded: 2004
• Ownership: Privately held by founders Michal Zámec and Krzysztof Bajołek
• Service category: Fashion & Beauty
• Tier ladder (2026): Free shopper account / Notino Club / Notino Premium (selected markets)
• Anchor price reference: Notino Club at no fee — earn-and-burn points loyalty
• 2025-2026 differentiator: Notino crossed the EUR 1 billion revenue mark in 2024 and continued expanding physical retail in 2025-2026, opening flagship stores in Prague, Warsaw and Budapest as an omnichannel push.

What is Notino?

Notino is a online beauty retailer and loyalty membership. Founded in 2004 and run by Notino, s.r.o. out of Brno, Czech Republic, the service targets customers who want catalog of 80,000+ perfume, cosmetic and skincare SKUs combined with ships to 27 European countries from Czech and Polish fulfillment centers. Distribution runs through the operator's website, mobile apps and supported partner channels in the markets served by Notino, s.r.o.. The 2025-2026 product emphasis is captured by one specific change: Notino crossed the EUR 1 billion revenue mark in 2024 and continued expanding physical retail in 2025-2026, opening flagship stores in Prague, Warsaw and Budapest as an omnichannel push.

Why choose Notino

Operator credibility and roadmap

Notino, s.r.o. is the consistent thread that ties pricing, customer support and product roadmap together. Ownership (Privately held by founders Michal Zámec and Krzysztof Bajołek) and the Brno, Czech Republic operations base set the regulatory and tax context for the offering. For Fashion & Beauty buyers, an identifiable operator with a credible 2025-2026 roadmap matters more than a generic feature list — and Notino clears that bar.

Plan structure and ecosystem

The tier ladder is built around: Free shopper account / Notino Club / Notino Premium (selected markets). Anchor pricing — Notino Club at no fee — earn-and-burn points loyalty — sets the reference point. Confirm live regional prices on the operator's site and consult Subger's true-price tracker for Notino for the actual all-in renewal cost after taxes, FX and any post-promotional step-ups.

Box curation and personalization

Beyond the headline tier ladder, the operator's investment in Notino-branded private-label range (Notino, Beauty Encounter) and loyalty point accrual and birthday gift program is what keeps the subscription competitive in 2026. Specifically: Notino crossed the EUR 1 billion revenue mark in 2024 and continued expanding physical retail in 2025-2026, opening flagship stores in Prague, Warsaw and Budapest as an omnichannel push.

Notino features that matter in 2026

Highlights of the current feature set:

• catalog of 80,000+ perfume, cosmetic and skincare SKUs
• ships to 27 European countries from Czech and Polish fulfillment centers
• Notino-branded private-label range (Notino, Beauty Encounter)
• loyalty point accrual and birthday gift program
• free returns within 60 days across most EU markets
• iOS and Android apps with barcode scanner and price-drop alerts

The most material 2025-2026 change for buyers: Notino crossed the EUR 1 billion revenue mark in 2024 and continued expanding physical retail in 2025-2026, opening flagship stores in Prague, Warsaw and Budapest as an omnichannel push.

Notino pricing in 2026

The anchor reference for 2026 is Notino Club at no fee — earn-and-burn points loyalty. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, and promotional first-period anchors that may step up at renewal):

Notino apps and platform support

Who Notino fits

Notino is a good match for the following buyers:

• The online beauty retailer and loyalty membership subscriber who wants catalog of 80,000+ perfume, cosmetic and skincare SKUs delivered by an identified operator (Notino, s.r.o.) rather than a generic global aggregator.
• The mainstream household weighing the Notino Club tier at no fee — earn-and-burn points loyalty and willing to pay for ships to 27 European countries from Czech and Polish fulfillment centers.
• The 2026 buyer who specifically wants the operator's most recent product investment: Notino crossed the EUR 1 billion revenue mark in 2024 and continued expanding physical retail in 2025-2026, opening flagship stores in Prague, Warsaw and Budapest as an omnichannel push.
• The cross-device user who needs the surfaces listed in the platform table above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Notino and who operates it?

Notino is a online beauty retailer and loyalty membership operated by Notino, s.r.o., headquartered in Brno, Czech Republic. Ownership: Privately held by founders Michal Zámec and Krzysztof Bajołek. The product was founded in 2004 and reaches customers through the operator's website, mobile apps and (where applicable) retail or partner channels.

How much does Notino cost in 2026?

The current tier ladder is: Free shopper account, Notino Club, Notino Premium (selected markets). The anchor price reference is Notino Club at no fee — earn-and-burn points loyalty. Local currency, taxes and promotional first-period anchors can change these numbers — confirm the live price on the operator's site before committing.

Is there a free tier or trial for Notino?

Yes — Free shopper account is available without a paid commitment.

Where is Notino available?

Availability follows the operator's regulatory and distribution footprint. Notino primarily serves customers in the markets covered by Notino, s.r.o., with the home base in Brno, Czech Republic. Use a payment method and account address registered in a supported region.

What sets Notino apart in 2026?

Notino crossed the EUR 1 billion revenue mark in 2024 and continued expanding physical retail in 2025-2026, opening flagship stores in Prague, Warsaw and Budapest as an omnichannel push.

Which devices and platforms does Notino support?

Platform coverage is summarized in the surface table above. The recommended primary surfaces are the operator's mobile and web apps; older devices may receive feature-parity updates on a delayed schedule.

How do I cancel Notino?

Cancel through the account or subscription settings on the surface where you bought the plan — the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled accounts. Subger's cancellation guide walks through each route.

Does Notino offer a family or multi-user plan?

Family or multi-account structures depend on the tier. Premium and bundle tiers commonly add multi-profile or multi-seat support; entry tiers may restrict simultaneous use. Confirm the per-tier seat or device limit on the live pricing page.

Is Notino worth it compared with category alternatives?

Value depends on three factors: the specific feature mix you'll use (see the feature list above), the local price after taxes and FX (Subger's true-price tracker reconciles the headline price with the actual all-in renewal), and the credibility of the 2025-2026 product roadmap. Notino screens well when those three align.

How can I track price changes for Notino?

Subger's renewal tracker for Notino records list-price changes plus promotional anchors over time. Pair it with the deals page for current discounts and the promo codes page for stackable savings at signup.

Get started with Notino

Confirm the current regional price on Notino, s.r.o.'s site, choose the tier that matches your usage (Free shopper account and Notino Club are the common starting points), and check Subger's deals page for Notino for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Notino guide
• Latest Notino deals
• Notino promo codes
• Notino true price and renewal tracker
• Browse the Fashion & Beauty category hub
• All services on Subger