NuInvest

NuInvest is a investing & trading product operated by NuInvest (Nu Invest Corretora de Valores S.A.). This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the investing & trading category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: NuInvest (Nu Invest Corretora de Valores S.A.)
• Headquarters: Sao Paulo, Brazil
• Public-market status: part of Nu Holdings Ltd. (NYSE: NU)
• Founded: 2014 (originally Easynvest, rebranded after 2021 Nubank acquisition)
• Category: investing & trading
• Current tiers: Free / standard tier / Premium tier / Business or family tier
• Anchor price (2026): zero brokerage on Brazilian equities and ETFs

What is NuInvest?

NuInvest is a digital banking and payments product that combines mobile-first account access with money-movement tooling under a regulated operator. Its product surface covers mobile-first checking and savings dashboards alongside bill-pay and instant peer transfers, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as card management and freeze/unfreeze controls.

Why choose NuInvest

Operator and ecosystem context

NuInvest is run by NuInvest (Nu Invest Corretora de Valores S.A.) out of Sao Paulo, Brazil, established 2014 (originally Easynvest, rebranded after 2021 Nubank acquisition). That matters because the investing & trading category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free / standard tier for testing the service, Premium tier for everyday use, and Business or family tier for power users or households. Anchor pricing for 2026: zero brokerage on Brazilian equities and ETFs. Consult Subger's true-price tracker for NuInvest for all-in renewal costs after taxes and FX conversion.

Banking and payment features

Beyond the headline features, the 2025-2026 differentiator for NuInvest is Continued integration into Nubank app as Brazil's largest retail-investor broker in 2024-2025. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their investing & trading catalog on autopilot.

NuInvest features that matter in 2026

Highlights of the current feature set:

• mobile-first checking and savings dashboards
• bill-pay and instant peer transfers
• card management and freeze/unfreeze controls
• savings goals and round-up features
• biometric login (Face ID, fingerprint) and device PIN
• depositor protection where the operator partners with a regulated bank

Buyers should treat this list as a baseline for NuInvest in the investing & trading category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

NuInvest pricing in 2026

Reference pricing for NuInvest in 2026: zero brokerage on Brazilian equities and ETFs. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

NuInvest apps and platform support

Surface availability for NuInvest can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who NuInvest fits

NuInvest is most likely a good match for the following buyers:

• Customers who want everyday banking and payment workflows handled inside a single mobile app — the core target audience for the product.
• The category-focused subscriber who specifically wants mobile-first checking and savings dashboards from a investing & trading operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Free / standard tier / Premium tier / Business or family tier) and willing to pay up for bill-pay and instant peer transfers.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is NuInvest and who runs it?

NuInvest is a investing & trading product operated by NuInvest (Nu Invest Corretora de Valores S.A.) headquartered in Sao Paulo, Brazil, founded 2014 (originally Easynvest, rebranded after 2021 Nubank acquisition). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does NuInvest cost in 2026?

Current tiers are Free / standard tier, Premium tier, Business or family tier. Anchor reference pricing for 2026: zero brokerage on Brazilian equities and ETFs. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for NuInvest?

Yes — Free / standard tier is available without an immediate paid commitment.

Where is NuInvest available?

Availability follows the operator's licensing and service footprint anchored on Sao Paulo, Brazil. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set NuInvest apart right now?

The current 2025-2026 differentiator is Continued integration into Nubank app as Brazil's largest retail-investor broker in 2024-2025. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does NuInvest support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel NuInvest?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for NuInvest walks through each route step-by-step.

Does NuInvest offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The Business or family tier tier commonly adds multi-profile or multi-device support; the entry Free / standard tier tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is NuInvest worth it compared to investing & trading alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for NuInvest reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for NuInvest?

Subger's renewal tracker for NuInvest records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with NuInvest

Confirm the current regional price on the operator's site (zero brokerage on Brazilian equities and ETFs), choose the tier that matches your usage (Free / standard tier, Premium tier are the most common starting points), and check Subger's deals page for NuInvest for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel NuInvest guide
• Latest NuInvest deals
• NuInvest promo codes
• NuInvest true price and renewal tracker
• Browse the investing & trading category hub
• All services on Subger