Rightmove

Rightmove is a online marketplaces product operated by Rightmove plc. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the online marketplaces category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Rightmove plc
• Headquarters: Milton Keynes, United Kingdom
• Public-market status: publicly listed on London Stock Exchange (LSE: RMV); FTSE 100 constituent
• Founded: 2000
• Category: online marketplaces
• Current tiers: Free property search for consumers / Estate agent listing subscriptions / Premium agent products (Optimiser, Optimiser Edge)
• Anchor price (2026): consumer-facing free; agent monthly subscription typically GBP 700-2,500 per branch depending on tier

What is Rightmove?

Rightmove is a consumer subscription that layers premium features on top of a free core experience. Its product surface covers core free experience alongside premium features unlocked on subscription, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as ad-free or boosted-visibility options.

Why choose Rightmove

Operator and ecosystem context

Rightmove is run by Rightmove plc out of Milton Keynes, United Kingdom, established 2000. That matters because the online marketplaces category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free property search for consumers for testing the service, Estate agent listing subscriptions for everyday use, and Premium agent products (Optimiser, Optimiser Edge) for power users or households. Anchor pricing for 2026: consumer-facing free; agent monthly subscription typically GBP 700-2,500 per branch depending on tier. Consult Subger's true-price tracker for Rightmove for all-in renewal costs after taxes and FX conversion.

Premium features and platform fit

Beyond the headline features, the 2025-2026 differentiator for Rightmove is 2024-2025 rejected REA Group GBP 6.1B takeover bid; continued position as one of the UK's largest property portals alongside Zoopla and OnTheMarket. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their online marketplaces catalog on autopilot.

Rightmove features that matter in 2026

Highlights of the current feature set:

• core free experience
• premium features unlocked on subscription
• ad-free or boosted-visibility options
• mobile and web apps
• subscription management inside the app store or operator account
• priority support on higher tiers

Buyers should treat this list as a baseline for Rightmove in the online marketplaces category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Rightmove pricing in 2026

Reference pricing for Rightmove in 2026: consumer-facing free; agent monthly subscription typically GBP 700-2,500 per branch depending on tier. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Rightmove apps and platform support

Surface availability for Rightmove can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Rightmove fits

Rightmove is most likely a good match for the following buyers:

• Users who get value from the free product and want the premium feature set without ad interruptions — the core target audience for the product.
• The category-focused subscriber who specifically wants core free experience from a online marketplaces operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Free property search for consumers / Estate agent listing subscriptions / Premium agent products (Optimiser, Optimiser Edge)) and willing to pay up for premium features unlocked on subscription.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Rightmove and who runs it?

Rightmove is a online marketplaces product operated by Rightmove plc headquartered in Milton Keynes, United Kingdom, founded 2000. It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Rightmove cost in 2026?

Current tiers are Free property search for consumers, Estate agent listing subscriptions, Premium agent products (Optimiser, Optimiser Edge). Anchor reference pricing for 2026: consumer-facing free; agent monthly subscription typically GBP 700-2,500 per branch depending on tier. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Rightmove?

Yes — Free property search for consumers is available without an immediate paid commitment.

Where is Rightmove available?

Availability follows the operator's licensing and service footprint anchored on Milton Keynes, United Kingdom. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Rightmove apart right now?

The current 2025-2026 differentiator is 2024-2025 rejected REA Group GBP 6.1B takeover bid; continued position as one of the UK's largest property portals alongside Zoopla and OnTheMarket. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Rightmove support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Rightmove?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Rightmove walks through each route step-by-step.

Does Rightmove offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The Premium agent products (Optimiser, Optimiser Edge) tier commonly adds multi-profile or multi-device support; the entry Free property search for consumers tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Rightmove worth it compared to online marketplaces alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Rightmove reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Rightmove?

Subger's renewal tracker for Rightmove records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Rightmove

Confirm the current regional price on the operator's site (consumer-facing free; agent monthly subscription typically GBP 700-2,500 per branch depending on tier), choose the tier that matches your usage (Free property search for consumers, Estate agent listing subscriptions are the most common starting points), and check Subger's deals page for Rightmove for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Rightmove guide
• Latest Rightmove deals
• Rightmove promo codes
• Rightmove true price and renewal tracker
• Browse the online marketplaces category hub
• All services on Subger