Sendinblue

Sendinblue is operated by Brevo SAS (rebranded from Sendinblue May 2023), headquartered in Paris, France (Privately held; majority-owned by Bridgepoint and Bpifrance). The product launched in 2012 and a European email and marketing platform now positioned as a Brevo CRM suite. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Brevo SAS (rebranded from Sendinblue May 2023)
• Headquarters: Paris, France
• Public-market status: Privately held; majority-owned by Bridgepoint and Bpifrance
• Founded: 2012
• Category: email & marketing
• Current tiers: Free / Starter / Business / Brevo Plus
• Anchor price (2026): unlimited contacts, 300 emails/day
• Competitive set: competing with Mailchimp, ActiveCampaign and Klaviyo in SMB marketing

What is Sendinblue?

Sendinblue is a European email and marketing platform now positioned as a Brevo CRM suite. The product is competing with Mailchimp, ActiveCampaign and Klaviyo in SMB marketing. Customers buy a tier that matches their usage profile — the entry tier handles email marketing with drag-and-drop builder, while the mid and premium tiers add depth such as SMS and WhatsApp campaigns and marketing automation. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Sendinblue

Operator and market position

Brevo SAS (rebranded from Sendinblue May 2023) runs Sendinblue from Paris, France. Its public-market status (Privately held; majority-owned by Bridgepoint and Bpifrance) and category position (competing with Mailchimp, ActiveCampaign and Klaviyo in SMB marketing) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Tier ladder and pricing

The Sendinblue tier ladder runs Free, Starter, Business, Brevo Plus. Anchor pricing in 2026 starts around unlimited contacts, 300 emails/day for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Sendinblue for the all-in renewal cost after taxes and FX conversion.

Apps, integrations and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Sendinblue delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: Brevo rebrand May 2023 plus 2024-2025 expansion into CRM, customer data platform and conversations.

Sendinblue features that matter in 2026

Current feature set that buyers should weigh:

• email marketing with drag-and-drop builder
• SMS and WhatsApp campaigns
• marketing automation
• transactional email API and SMTP
• CRM and meetings module
• conversations live chat

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Sendinblue pricing in 2026

The Sendinblue tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Sendinblue apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Sendinblue fits

Sendinblue is most likely a good match for the following buyers:

• European smbs and e-commerce stores wanting gdpr-friendly email and sms marketing — the core target audience for the product.
• Category-focused subscribers who specifically want email marketing with drag-and-drop builder from competing with Mailchimp, ActiveCampaign and Klaviyo in SMB marketing rather than a generalist platform.
• Tier-comparing households or teams evaluating the Free → Brevo Plus ladder and willing to pay up for transactional email API and SMTP.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Sendinblue and where is it based?

Sendinblue is run by Brevo SAS (rebranded from Sendinblue May 2023), headquartered in Paris, France. The operator's public-market status is: Privately held; majority-owned by Bridgepoint and Bpifrance. The product was founded in 2012.

How much does Sendinblue cost in 2026?

The 2026 tier ladder is Free, Starter, Business, Brevo Plus, with anchor pricing starting around unlimited contacts, 300 emails/day. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Sendinblue?

Yes — the Free tier is positioned as an entry option without an immediate paid commitment.

Where is Sendinblue available?

Availability follows the operator's licensing and service footprint from Paris, France. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Sendinblue apart right now?

The live differentiator to watch: Brevo rebrand May 2023 plus 2024-2025 expansion into CRM, customer data platform and conversations. Pair that with the headline features (email marketing with drag-and-drop builder, SMS and WhatsApp campaigns, marketing automation) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Sendinblue against?

Sendinblue is most directly competing with Mailchimp, ActiveCampaign and Klaviyo in SMB marketing. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Sendinblue?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Sendinblue walks through each route step-by-step.

Does Sendinblue offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and SSO; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Sendinblue?

Subger's renewal tracker for Sendinblue records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Sendinblue

Confirm the current regional price on the Brevo SAS (rebranded from Sendinblue May 2023) signup page, choose the tier that matches your usage (Free or Starter are the most common starting points), and check Subger's deals page for Sendinblue for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Sendinblue guide
• Latest Sendinblue deals
• Sendinblue promo codes
• Sendinblue true price and renewal tracker
• Browse the email & marketing category hub
• All services on Subger