Simple Habit

Simple Habit is a meditation & mindfulness product operated by Simple Habit, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the meditation & mindfulness category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Simple Habit, Inc.
• Headquarters: San Francisco, California, United States
• Public-market status: privately held (~USD 15M raised; Shark Tank investment 2017)
• Founded: 2016 (Yunha Kim, ex-Shark Tank)
• Category: meditation & mindfulness
• Current tiers: Free (limited) / Premium monthly / Premium annual
• Anchor price (2026): Premium USD 11.99/month or USD 89.99/year

What is Simple Habit?

Simple Habit is a wellness subscription that combines structured programmes with progress tracking in a single app surface. Its product surface covers guided programmes inside the app alongside progress tracking and reminders, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as mobile and wearable companion apps.

Why choose Simple Habit

Operator and ecosystem context

Simple Habit is run by Simple Habit, Inc. out of San Francisco, California, United States, established 2016 (Yunha Kim, ex-Shark Tank). That matters because the meditation & mindfulness category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free (limited) for testing the service, Premium monthly for everyday use, and Premium annual for power users or households. Anchor pricing for 2026: Premium USD 11.99/month or USD 89.99/year. Consult Subger's true-price tracker for Simple Habit for all-in renewal costs after taxes and FX conversion.

Wellness features and platform fit

Beyond the headline features, the 2025-2026 differentiator for Simple Habit is Meditation app focusing on micro-sessions; 2024-2025 expanded therapist-led therapy sessions and corporate wellness packages. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their meditation & mindfulness catalog on autopilot.

Simple Habit features that matter in 2026

Highlights of the current feature set:

• guided programmes inside the app
• progress tracking and reminders
• mobile and wearable companion apps
• integration with partner clinics or fitness devices
• subscriber-only content and challenges
• family or household sharing

Buyers should treat this list as a baseline for Simple Habit in the meditation & mindfulness category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Simple Habit pricing in 2026

Reference pricing for Simple Habit in 2026: Premium USD 11.99/month or USD 89.99/year. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Simple Habit apps and platform support

Surface availability for Simple Habit can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Simple Habit fits

Simple Habit is most likely a good match for the following buyers:

• Wellness users who want a guided routine rather than ad-hoc content — the core target audience for the product.
• The category-focused subscriber who specifically wants guided programmes inside the app from a meditation & mindfulness operator rather than a generalist platform.
• The household subscriber evaluating the tier ladder (Free (limited) / Premium monthly / Premium annual) and willing to pay up for progress tracking and reminders.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Simple Habit and who runs it?

Simple Habit is a meditation & mindfulness product operated by Simple Habit, Inc. headquartered in San Francisco, California, United States, founded 2016 (Yunha Kim, ex-Shark Tank). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Simple Habit cost in 2026?

Current tiers are Free (limited), Premium monthly, Premium annual. Anchor reference pricing for 2026: Premium USD 11.99/month or USD 89.99/year. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Simple Habit?

Yes — Free (limited) is available without an immediate paid commitment.

Where is Simple Habit available?

Availability follows the operator's licensing and service footprint anchored on San Francisco, California, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Simple Habit apart right now?

The current 2025-2026 differentiator is Meditation app focusing on micro-sessions; 2024-2025 expanded therapist-led therapy sessions and corporate wellness packages. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Simple Habit support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) Smart TV apps are the recommended way to consume the service; older devices may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Simple Habit?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Simple Habit walks through each route step-by-step.

Does Simple Habit offer a family or multi-user plan?

Family or multi-account structures depend on the tier. The Premium annual tier commonly adds multi-profile or multi-device support; the entry Free (limited) tier may restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Simple Habit worth it compared to meditation & mindfulness alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Simple Habit reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Simple Habit?

Subger's renewal tracker for Simple Habit records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Simple Habit

Confirm the current regional price on the operator's site (Premium USD 11.99/month or USD 89.99/year), choose the tier that matches your usage (Free (limited), Premium monthly are the most common starting points), and check Subger's deals page for Simple Habit for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Simple Habit guide
• Latest Simple Habit deals
• Simple Habit promo codes
• Simple Habit true price and renewal tracker
• Browse the meditation & mindfulness category hub
• All services on Subger