THE STANDARD — Free Service Overview

THE STANDARD is a Thai digital news. The service is operated by The Standard Co., Ltd., headquartered in Bangkok, Thailand, and was founded in 2017 by Wongthavaravat brothers and team from Salmon House. Privately held Thai digital-native publisher; one of the leading independent Thai news brands online. Within its category, THE STANDARD positions on three pillars: news subscriptions coverage, product differentiation, and pricing transparency.

Quick facts · Operator: The Standard Co., Ltd. · HQ: Bangkok, Thailand · Founded: 2017 by Wongthavaravat brothers and team from Salmon House · Status: Privately held Thai digital-native publisher; one of the leading independent Thai news brands online · See live pricing table below for current rates in your country.

What is THE STANDARD?

THE STANDARD sits in the news subscriptions category. THE STANDARD is a Thai digital news. In 2025-2026 its differentiator is: In 2024-2025 THE STANDARD expanded video and podcast production (THE STANDARD PODCAST network) and grew its subscription product THE STANDARD WEALTH+ for premium business and investment coverage. Subger tracks THE STANDARD alongside competing news subscriptions services so subscribers can compare pricing, cancellation steps, and live deals in one place.

Why choose THE STANDARD

Product positioning

THE STANDARD positions in the news subscriptions category as: Thai digital news. Its 2025-2026 product priorities centre on in 2024-2025 the standard expanded video and podcast production (the standard podcast network) and grew its subscription product the standard wealth+ for premium business and investment coverage.

Feature breadth

• Thai-language digital news — Politics, business, technology, entertainment.
• Long-form journalism — In-depth features distinguishing Standard from tabloid competitors.
• Podcast network — Daily and weekly Thai-language podcasts.
• YouTube and video — Strong video presence via THE STANDARD POP and WEALTH channels.
• Newsletter portfolio — Daily and weekly newsletters.
• Live events — THE STANDARD ECONOMIC FORUM and other conferences.

2025-2026 product evolution

THE STANDARD continues to evolve its product through 2025-2026; the most notable recent change is: In 2024-2025 THE STANDARD expanded video and podcast production (THE STANDARD PODCAST network) and grew its subscription product THE STANDARD WEALTH+ for premium business and investment coverage. Subger watches the operator's announcement pages and pricing pages for plan structure changes and reflects them in the live pricing table that accompanies this page.

Where THE STANDARD fits among competitors

THE STANDARD competes within the broader news subscriptions category. Subscribers comparing options should weigh its pricing transparency, contract terms, and the differentiator described above against alternatives in Subger's News subscriptions comparison hub.

Pricing in 2026

THE STANDARD publishes a tiered model with the following current tiers (anchor pricing — see the live pricing table below for the exact rate in your country).

Subger tracks plan changes country by country, so verify the live rate for your market in the table below this description.

Editorial focus and coverage

Section examines the THE STANDARD editorial mission, coverage areas, and notable franchises. In 2024-2025 THE STANDARD expanded video and podcast production (THE STANDARD PODCAST network) and grew its subscription product THE STANDARD WEALTH+ for premium business and investment coverage.

THE STANDARD apps and platform support

THE STANDARD ships across the web (paywall-aware reader), native iOS and Android apps, and an e-paper replica edition for tablet readers. The mobile apps support offline reading, audio versions of articles where produced, and push alerts. Most subscriptions allow simultaneous logged-in sessions on a small number of devices per household.

Use cases THE STANDARD fits

• Thai professionals — Business and investment readers via WEALTH+.
• Cultural readers — POP coverage of music, film, and lifestyle.
• Diaspora — Thais abroad following national politics and economy.

THE STANDARD is most useful for households or teams whose primary need aligns with the strengths described above.

Operator profile and corporate context

Legal entity and ownership

THE STANDARD is operated by The Standard Co., Ltd., with primary operations based in Bangkok, Thailand. The product line was founded in 2017 by Wongthavaravat brothers and team from Salmon House. Corporate status: Privately held Thai digital-native publisher; one of the leading independent Thai news brands online. Subger records the operator's published legal name to make it easier for subscribers to verify charges on bank statements, locate the correct cancellation contact, and identify the regulator responsible for consumer-protection complaints in the operator's home market.

Headquarters and regional footprint

The operator's headquarters in Bangkok, Thailand is the centre of product, billing, and customer-support operations. Tax invoicing, contract law, and data-protection oversight typically follow the rules of the headquarters jurisdiction unless the operator has set up a separate billing entity for a given country. Subger flags country-specific billing entities in the pricing table when they differ from the global parent.

Product history and recent direction

Since 2017 by Wongthavaravat brothers and team from Salmon House, THE STANDARD has evolved its news subscriptions proposition through repeated tier changes, product expansion, and (where applicable) acquisitions or partnerships. The most material 2025-2026 development that subscribers should know about is: In 2024-2025 THE STANDARD expanded video and podcast production (THE STANDARD PODCAST network) and grew its subscription product THE STANDARD WEALTH+ for premium business and investment coverage. Subger tracks each change to the public tier list and reflects updated pricing within the THE STANDARD pricing card whenever the operator publishes a new rate.

Market context and what to monitor

Where THE STANDARD sits in the news subscriptions landscape

THE STANDARD competes inside the news subscriptions category alongside other operators that target the same thai digital news need. The buying decision usually comes down to the headline monthly price, the renewal-vs-introductory rate, contract length, and the specific feature mix at each tier. THE STANDARD currently publishes 4 tier(s) — Free with ads (฿0), THE STANDARD WEALTH+ (from ฿199/mo), THE STANDARD POP+ (from ฿149/mo), Annual bundles (Discounted) — which gives shoppers a clear ladder from entry-level (Free with ads) to the top option (Annual bundles).

Renewal-vs-introductory pricing

Many operators in this category quote a low introductory rate that resets to a higher renewal price after the first contract period. Where THE STANDARD follows that pattern, Subger captures the renewal step-up in the true-price tracker so subscribers can budget the year-two cost honestly. Where pricing is flat across the contract life, that is noted as well.

What to monitor over the next 12 months

The most important signals for THE STANDARD subscribers in 2025-2026 are: (a) any change to the public tier list that adds, removes, or rebrands an existing plan; (b) regional price increases tied to inflation or currency moves; (c) feature additions or removals that materially change tier-vs-tier comparisons; and (d) contract-term changes (length, early-exit fees, automatic-renewal mechanics). Subger watches the operator's pricing page and customer-facing announcements and surfaces relevant changes in the THE STANDARD pricing card and the Subger newsletter for the News subscriptions comparison hub.

How Subger keeps THE STANDARD pricing honest

Subger mirrors the operator's published price list per country, converts to a comparable currency where helpful, and exposes the renewal-vs-introductory delta directly under the pricing table. Subscribers can use the THE STANDARD true-price tracker to see the projected 12-month cost at today's rate and the THE STANDARD deals page to monitor active offers in their market.

Frequently asked questions

Is THE STANDARD free?

Most content is free with advertising; premium WEALTH+ and POP+ tiers offer ad-light or exclusive content.

Is the site in English?

Primarily Thai; selected stories are translated for the English audience.

Who founded THE STANDARD?

Vichit Wongthavaravat and team launched it in 2017 after working at Salmon House (Thai content studio).

How do I cancel?

Via the THE STANDARD account portal — see the Subger cancel guide.

Are subscriptions household or single?

Single user account; family sharing not supported.

What does Subger track?

Subger mirrors WEALTH+ and POP+ tier pricing and renewal cadence so Thai readers can budget year-one cost.

Get started with THE STANDARD

For the live pricing table in your country, scroll up to the pricing tiers section. Subger maintains the cancellation guide, true-price tracker, and active deal list for THE STANDARD in your country.

Related Subger guides

• How to cancel THE STANDARD — step-by-step cancellation walkthrough
• THE STANDARD deals — current promotional offers
• THE STANDARD promo codes — active discount codes
• THE STANDARD true-price tracker — intro-vs-renewal math
• News subscriptions comparison hub — Subger's editorial news subscriptions pillar