Upstox

Upstox is operated by RKSV Securities India Pvt Ltd, trading as Upstox, headquartered in Mumbai, Maharashtra, India (Privately held (Ratan Tata, Tiger Global investors)). The product launched in 2009 and an Indian discount broker competing with Zerodha, Groww, Angel One and ICICI Direct. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: RKSV Securities India Pvt Ltd, trading as Upstox
• Headquarters: Mumbai, Maharashtra, India
• Public-market status: Privately held (Ratan Tata, Tiger Global investors)
• Founded: 2009
• Category: investing & trading
• Current tiers: Basic / Pro / Algo/API
• Anchor price (2026): free demat
• Competitive set: competing with Zerodha, Groww and Angel One in Indian discount broking

What is Upstox?

Upstox is an Indian discount broker competing with Zerodha, Groww, Angel One and ICICI Direct. The product is competing with Zerodha, Groww and Angel One in Indian discount broking. Customers buy a tier that matches their usage profile — the entry tier handles zero brokerage on equity delivery, while the mid and premium tiers add depth such as flat ₹20 per intraday/derivatives order and mobile and web trading platforms. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Upstox

Operator and market position

RKSV Securities India Pvt Ltd, trading as Upstox runs Upstox from Mumbai, Maharashtra, India. Its public-market status (Privately held (Ratan Tata, Tiger Global investors)) and category position (competing with Zerodha, Groww and Angel One in Indian discount broking) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Account features and tier ladder

The Upstox tier ladder runs Basic, Pro, Algo/API. Anchor pricing in 2026 starts around free demat for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Upstox for the all-in renewal cost after taxes and FX conversion.

Apps and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Upstox delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: continued NSE/BSE volume growth and 2025 expansion of Algo / API plans for retail quants.

Upstox features that matter in 2026

Current feature set that buyers should weigh:

• zero brokerage on equity delivery
• flat ₹20 per intraday/derivatives order
• mobile and web trading platforms
• mutual-fund and IPO investing
• TradingView charts integration
• Upstox API for algo traders

Feature availability varies by region and tier; the headline list above reflects the operator's primary market positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Upstox pricing in 2026

The Upstox tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Upstox apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Upstox fits

Upstox is most likely a good match for the following buyers:

• Indian retail traders who want low-cost equity, f&o and mutual-fund access in a single app — the core target audience for the product.
• Category-focused subscribers who specifically want zero brokerage on equity delivery from competing with Zerodha, Groww and Angel One in Indian discount broking rather than a generalist platform.
• Tier-comparing households evaluating the Basic → Algo/API ladder and willing to pay up for mutual-fund and IPO investing.
• Cross-device users who need apps across mobile, web and any operator-specific surfaces in the table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Upstox and where is it based?

Upstox is run by RKSV Securities India Pvt Ltd, trading as Upstox, headquartered in Mumbai, Maharashtra, India. The operator's public-market status is: Privately held (Ratan Tata, Tiger Global investors). The product was founded in 2009.

How much does Upstox cost in 2026?

The 2026 tier ladder is Basic, Pro, Algo/API, with anchor pricing starting around free demat. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Upstox?

There is no perpetual free tier listed for the standard Upstox subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Upstox available?

Availability follows the operator's licensing and service footprint from Mumbai, Maharashtra, India. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Upstox apart right now?

The live differentiator to watch: continued NSE/BSE volume growth and 2025 expansion of Algo / API plans for retail quants. Pair that with the headline features (zero brokerage on equity delivery, flat ₹20 per intraday/derivatives order, mobile and web trading platforms) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Upstox against?

Upstox is most directly competing with Zerodha, Groww and Angel One in Indian discount broking. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Upstox?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Upstox walks through each route step-by-step.

Does Upstox offer a family or multi-user plan?

Multi-user, family or seat structure depends on the tier. Higher tiers commonly add multi-profile or multi-device support; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Upstox?

Subger's renewal tracker for Upstox records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Upstox

Confirm the current regional price on the RKSV Securities India Pvt Ltd, trading as Upstox signup page, choose the tier that matches your usage (Basic or Pro are the most common starting points), and check Subger's deals page for Upstox for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Upstox guide
• Latest Upstox deals
• Upstox promo codes
• Upstox true price and renewal tracker
• Browse the investing & trading category hub
• All services on Subger