Wild Earth

Wild Earth is a pet food & supplies service operated by Wild Earth, Inc., headquartered in Berkeley, California, USA. Founded in 2017, the operator is privately held; raised USD 23M Series B led by VegInvest in 2021 after a Shark Tank deal with Mark Cuban. The current product is sold under the tier ladder Clean Protein Dog Food (subscription) / Maintenance Formula / Performance Formula, with the anchor reference price at Subscription from around USD 65-150 per month depending on dog weight in 2026. This 2026 review summarises the operator, current pricing, differentiating capabilities and the 2025-2026 buying signal worth weighing before subscribing.

Quick facts

• Operator: Wild Earth, Inc.
• Headquarters: Berkeley, California, USA
• Public-market status: privately held; raised USD 23M Series B led by VegInvest in 2021 after a Shark Tank deal with Mark Cuban
• Founded: 2017
• Current tiers: Clean Protein Dog Food (subscription) / Maintenance Formula / Performance Formula
• Anchor price (2026): Subscription from around USD 65-150 per month depending on dog weight in 2026
• 2025-2026 differentiator: 2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats

What is Wild Earth?

Wild Earth is operated by Wild Earth, Inc. out of Berkeley, California, USA. Plant-based premium dog food competing with V-Planet, Halo Vegan and Ami Pet Food. The product is sold through https://wildearth.com and supporting mobile apps, billed in local currency per market.

Why choose Wild Earth?

The case for Wild Earth centres on three points: a defined operator (Wild Earth, Inc., founded 2017); a current product slate that matches the pet food & supplies buying signal; and a 2025-2026 differentiator (2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats) that distinguishes 2026's proposition from prior years.

Operator credibility

Wild Earth, Inc. has been active since 2017 and is currently privately held; raised USD 23M Series B led by VegInvest in 2021 after a Shark Tank deal with Mark Cuban. That history matters because the pet food & supplies category is crowded with shorter-lived operators; buyers reasonably weight a multi-year track record alongside the current feature list.

Plan structure and pricing anchor

The tier ladder is Clean Protein Dog Food (subscription) / Maintenance Formula / Performance Formula, with the anchor reference price at Subscription from around USD 65-150 per month depending on dog weight in 2026. Confirm live regional prices on the operator's site and consult Subger's true-price tracker for Wild Earth for the actual all-in renewal cost after taxes, FX and promotional anchors.

2025-2026 product signal

The most material development to weigh for 2026 is: 2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats. This is the change that distinguishes the current subscription proposition from the prior year and the comparable point on competitor roadmaps.

Wild Earth features that matter in 2026

Highlights of the current feature set:

• Plant-based and yeast-protein dog food (vegan formulation)
• AAFCO-balanced for adult dogs
• Subscription with weekly or monthly auto-ship
• Carbon-neutral shipping with recyclable packaging
• No animal protein for ethical or allergen-sensitive owners
• US-only direct-to-consumer fulfilment

The features above are the ones Wild Earth markets in 2026. Treat the 2025-2026 differentiator — 2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats — as the live signal that separates the current product from past-year reviews of the same brand.

Wild Earth pricing in 2026

The anchor reference price for 2026 is Subscription from around USD 65-150 per month depending on dog weight in 2026. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Wild Earth apps and platform support

Nutrition and sourcing

In the pet food & supplies category, the variables that move buyer decisions are ingredient sourcing, recipe formulation and shipping logistics. Wild Earth's answer to those variables is shaped by Wild Earth, Inc.'s 2025-2026 priorities, with the differentiator above the most current public signal. Plant-based premium dog food competing with V-Planet, Halo Vegan and Ami Pet Food.

Reading the competitive set

The decision usually comes down to: (a) operator regional / vertical fit, (b) whether the tier ladder matches usage, and (c) whether the 2025-2026 differentiator is worth the headline price versus the substitutes.

Where Wild Earth fits best

Strongest fit is buyers who specifically want Wild Earth, Inc.'s positioning and the current differentiator (2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats).

Who Wild Earth fits

Wild Earth is a good match for the following buyers:

• The category-focused subscriber who wants a pet food & supplies service from a named operator (Wild Earth, Inc.) rather than a generic global aggregator.
• The tier-conscious buyer evaluating the ladder (Clean Protein Dog Food (subscription) / Maintenance Formula / Performance Formula) and willing to pay up for the feature set above.
• The 2026 buyer who specifically wants the operator's current differentiator: 2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats.
• The substitute-aware buyer weighing Wild Earth against the named competitive set in the positioning line.
• The cross-device user who needs apps across the platforms shown in the table above plus a credible upgrade path as new tiers ship.

Frequently asked questions

How much does Wild Earth cost in 2026?

The anchor reference price is Subscription from around USD 65-150 per month depending on dog weight in 2026. The full tier list (Clean Protein Dog Food (subscription) / Maintenance Formula / Performance Formula) is summarised in the pricing table above. Confirm live regional prices on the operator's site and pair with Subger's true-price tracker for the actual renewal cost.

Who operates Wild Earth?

Wild Earth is operated by Wild Earth, Inc., headquartered in Berkeley, California, USA. The operator was founded in 2017 and is privately held; raised USD 23M Series B led by VegInvest in 2021 after a Shark Tank deal with Mark Cuban.

What is Wild Earth's 2025-2026 differentiator?

2025-2026 launch of cultivated-meat dog food in selected markets and an expanded line of fungi-based jerky treats. This is the most current public signal on the operator's product roadmap and the change that separates 2026 reviews from 2024 reviews of the same brand.

What platforms does Wild Earth support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) device apps are the recommended way to consume the service; older first-generation devices may be deprecated in successive releases.

How do I cancel Wild Earth?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide walks through each route step-by-step.

Does Wild Earth offer a family, household or multi-user plan?

Family or multi-account structures depend on the tier. Higher tiers commonly add multi-profile, multi-device or multi-line support; entry tiers may restrict simultaneous seats. Confirm the per-tier seat or device limit on the live pricing page.

Is Wild Earth worth it compared to alternatives?

It depends on three factors: the feature mix you'll use, the regional price after taxes (Subger's true-price tracker reconciles headline vs renewal cost), and credibility of the 2025-2026 roadmap. Budget-constrained users may prefer the entry tier or wait for promotional pricing.

How can I track price changes for Wild Earth?

Subger's renewal tracker for Wild Earth records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount offers and the promo codes page for stackable savings at signup.

Get started with Wild Earth

Confirm the current regional price on the operator's site (https://wildearth.com), choose the tier that matches your usage (Clean Protein Dog Food (subscription) and Maintenance Formula are the most common starting points), and check Subger's deals page for Wild Earth for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Wild Earth guide
• Latest Wild Earth deals
• Wild Earth promo codes
• Wild Earth true-price and renewal tracker
• All services on Subger