Wistia — Overview & Pricing
Wistia is a Video Streaming service with plans starting from $19.00/month. Browse pricing tiers, available discounts, and alternatives below.
Updated: May 2026
About Wistia
Wistia
Wistia is a marketing & analytics product operated by Wistia, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the marketing & analytics category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.
Quick facts
- Operator: Wistia, Inc.
- Headquarters: Cambridge, Massachusetts, United States
- Public-market status: privately held; bootstrapped profitable SaaS
- Founded: 2006 (founded by Chris Savage and Brendan Schwartz)
- Category: marketing & analytics
- Current tiers: Free / Plus / Pro / Advanced
- Anchor price (2026): Free 10 videos; Plus USD 19/month; Pro USD 79/month; Advanced USD 319/month
What is Wistia?
Wistia is a marketing analytics product that consolidates campaign data across channels into reports and dashboards. Its product surface covers multi-channel campaign reporting alongside dashboards and custom reports, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as conversion and attribution tracking.
Why choose Wistia
Operator and ecosystem context
Wistia is run by Wistia, Inc. out of Cambridge, Massachusetts, United States, established 2006 (founded by Chris Savage and Brendan Schwartz). That matters because the marketing & analytics category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.
Plan structure and pricing tiers
The tier ladder splits across Free for testing the service, Plus for everyday use, and Pro for power users or teams. Anchor pricing for 2026: Free 10 videos; Plus USD 19/month; Pro USD 79/month; Advanced USD 319/month. Consult Subger's true-price tracker for Wistia for all-in renewal costs.
Marketing analytics and reporting features
Beyond the headline features, the 2025-2026 differentiator for Wistia is 2024-2025 launched Wistia AI for video summaries, chapters and SEO descriptions; the leading B2B video marketing platform competing with Vidyard and Loom. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their marketing & analytics catalog on autopilot.
Wistia features that matter in 2026
Highlights of the current feature set:
- multi-channel campaign reporting
- dashboards and custom reports
- conversion and attribution tracking
- integrations with Google Ads, Meta, LinkedIn and ad networks
- alerts on KPI thresholds
- API and data exports
Buyers should treat this list as a baseline for Wistia in the marketing & analytics category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.
Wistia pricing in 2026
Reference pricing for Wistia in 2026: Free 10 videos; Plus USD 19/month; Pro USD 79/month; Advanced USD 319/month. The tier ladder typically looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Free | Free / starter marketers | Free or included |
| Plus | Growth-stage marketers | Free 10 videos |
| Pro | Enterprise marketing orgs | See live pricing on the operator's site |
| Advanced | Power users | See live pricing on the operator's site |
Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
Wistia apps and platform support
| Surface | Status |
|---|---|
| Web app | Yes |
| iOS / Android | Where offered |
| Browser extensions | Where offered |
| API / integrations | Yes |
| Email and in-app notifications | Yes |
| Customer support | Yes |
Surface availability for Wistia can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.
Who Wistia fits
Wistia is most likely a good match for the following buyers:
- Marketing teams who want unified reporting across paid, social and web analytics without building a custom data warehouse — the core target audience for the product.
- The category-focused subscriber who specifically wants multi-channel campaign reporting from a marketing & analytics operator rather than a generalist platform.
- The team or household subscriber evaluating the tier ladder (Free / Plus / Pro) and willing to pay up for dashboards and custom reports.
- The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
- The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
What is Wistia and who runs it?
Wistia is a marketing & analytics product operated by Wistia, Inc. headquartered in Cambridge, Massachusetts, United States, founded 2006 (founded by Chris Savage and Brendan Schwartz). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.
How much does Wistia cost in 2026?
Current tiers are Free, Plus, Pro, Advanced. Anchor reference pricing for 2026: Free 10 videos; Plus USD 19/month; Pro USD 79/month; Advanced USD 319/month. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.
Is there a free tier or free trial for Wistia?
Yes — Free is available without an immediate paid commitment.
Where is Wistia available?
Availability follows the operator's service footprint anchored on Cambridge, Massachusetts, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.
What 2025-2026 features set Wistia apart right now?
The current 2025-2026 differentiator is 2024-2025 launched Wistia AI for video summaries, chapters and SEO descriptions; the leading B2B video marketing platform competing with Vidyard and Loom. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.
Which devices and platforms does Wistia support?
Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.
How do I cancel Wistia?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Wistia walks through each route step-by-step.
Does Wistia offer a team or family plan?
Team, household or family structures depend on the tier. The Advanced tier commonly adds multi-seat or multi-profile support; the entry Free tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.
Is Wistia worth it compared to marketing & analytics alternatives?
Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Wistia reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.
How can I track price changes for Wistia?
Subger's renewal tracker for Wistia records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with Wistia
Confirm the current regional price on the operator's site (Free 10 videos; Plus USD 19/month; Pro USD 79/month; Advanced USD 319/month), choose the tier that matches your usage (Free, Plus are the most common starting points), and check Subger's deals page for Wistia for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
Related Subger guides
Pricing
Monthly Plan
from $19.00
/month
Annual Equivalent
from $228.00
/year
| Regional pricing | Plus | Pro | Advanced |
|---|---|---|---|
| 🇺🇸United StatesUSD | $19.00 | $79.00 | $319.00 |
| 🇦🇷ArgentinaARS | ARS 16,530.00 | ARS 68,730.00 | ARS 277,530.00 |
| 🇦🇺AustraliaAUD | A$29.07≈ $21.05 | A$120.87≈ $87.52 | A$488.07≈ $353.38 |
| 🇧🇷BrazilBRL | R$94.43≈ $19.26 | R$392.63≈ $80.10 | R$1,585.43≈ $323.43 |
| 🇨🇦CanadaCAD | CA$25.84≈ $18.91 | CA$107.44≈ $78.61 | CA$433.84≈ $317.44 |
| 🇨🇿Czech RepublicCZK | CZK 440.80≈ $21.31 | CZK 1,832.80≈ $88.62 | CZK 7,400.80≈ $357.83 |
| 🇩🇰DenmarkDKK | DKK 130.53≈ $20.55 | DKK 542.73≈ $85.45 | DKK 2,191.53≈ $345.04 |
| 🇫🇷FranceEUR | €17.48≈ $20.57 | €72.68≈ $85.51 | €293.48≈ $345.28 |
| 🇩🇪GermanyEUR | €17.48≈ $20.57 | €72.68≈ $85.51 | €293.48≈ $345.28 |
| 🇮🇳IndiaINR | ₹1,577.00≈ $16.55 | ₹6,557.00≈ $68.79 | ₹26,477.00≈ $277.78 |
| 🇮🇱IsraelILS | ₪69.35≈ $23.85 | ₪288.35≈ $99.18 | ₪1,164.35≈ $400.47 |
| 🇮🇹ItalyEUR | €17.48≈ $20.57 | €72.68≈ $85.51 | €293.48≈ $345.28 |
| 🇯🇵JapanJPY | ¥2,840.00≈ $18.07 | ¥11,810.00≈ $75.16 | ¥47,690.00≈ $303.50 |
| 🇲🇽MexicoMXN | MX$324.90≈ $18.87 | MX$1,350.90≈ $78.45 | MX$5,454.90≈ $316.78 |
| 🇳🇱NetherlandsEUR | €17.48≈ $20.57 | €72.68≈ $85.51 | €293.48≈ $345.28 |
| 🇳🇿New ZealandNZD | NZ$30.97≈ $18.42 | NZ$128.77≈ $76.57 | NZ$519.97≈ $309.20 |
| 🇳🇴NorwayNOK | NOK 199.50≈ $21.68 | NOK 829.50≈ $90.13 | NOK 3,349.50≈ $363.95 |
| 🇵🇱PolandPLN | PLN 76.00≈ $21.09 | PLN 316.00≈ $87.69 | PLN 1,276.00≈ $354.08 |
| 🇸🇬SingaporeSGD | SGD 25.46≈ $20.05 | SGD 105.86≈ $83.37 | SGD 427.46≈ $336.66 |
| 🇿🇦South AfricaZAR | ZAR 355.30≈ $21.60 | ZAR 1,477.30≈ $89.83 | ZAR 5,965.30≈ $362.72 |
| 🇰🇷South KoreaKRW | ₩25,080.00≈ $17.03 | ₩104,280.00≈ $70.80 | ₩421,080.00≈ $285.88 |
| 🇪🇸SpainEUR | €17.48≈ $20.57 | €72.68≈ $85.51 | €293.48≈ $345.28 |
| 🇸🇪SwedenSEK | SEK 197.60≈ $21.37 | SEK 821.60≈ $88.87 | SEK 3,317.60≈ $358.86 |
| 🇨🇭SwitzerlandCHF | CHF 16.72≈ $21.47 | CHF 69.52≈ $89.26 | CHF 280.72≈ $360.44 |
| 🇦🇪United Arab EmiratesAED | AED 69.73 | AED 289.93 | AED 1,170.73 |
| 🇬🇧United KingdomGBP | £15.01≈ $20.42 | £62.41≈ $84.90 | £252.01≈ $342.81 |
Prices converted at current exchange rate
Available Guides
Sources
Subger is not affiliated with, endorsed by, or connected to Wistia or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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