ActiveCampaign — Overview & Pricing

ActiveCampaign is a email marketing platform operated by ActiveCampaign LLC, headquartered in Chicago, Illinois, United States. This Subger guide covers who runs ActiveCampaign, the current tier ladder and pricing, the feature set that anchors the product on its category shelf, the devices and surfaces the apps support, and the questions ActiveCampaign customers ask most often.

Quick facts about ActiveCampaign

• Brand: ActiveCampaign
• Operator: ActiveCampaign LLC
• Headquarters: Chicago, Illinois, United States
• Founded: 2003
• Ownership: privately held; majority recapitalised by Silversmith Capital and Susquehanna Growth Equity in 2021 at a reported $3B valuation
• Category: Email Marketing
• Anchor price: $49/month on the Plus tier
• 2025-2026 buying signal: see the differentiator section below

What is ActiveCampaign?

ActiveCampaign is positioned in the email marketing space as follows: ActiveCampaign sits in the marketing-automation-plus-light-CRM class, targeting SMBs and ecommerce teams that need deeper automation than a starter email tool but less complexity than a full marketing cloud. The product is shipped by ActiveCampaign LLC from Chicago, Illinois, United States and reaches its customers through the surfaces detailed in the platform-support table later on this page. Availability of specific features can vary by tier and region; the in-app or vendor-site experience in your market is always the canonical source.

Who operates ActiveCampaign?

Operator and headquarters

ActiveCampaign is operated by ActiveCampaign LLC from Chicago, Illinois, United States. The company was founded in 2003, giving it a track record across multiple product cycles in the email marketing category.

Ownership and funding

On ownership: privately held; majority recapitalised by Silversmith Capital and Susquehanna Growth Equity in 2021 at a reported $3B valuation. This shapes the buyer signal — public-company governance, venture-backed scale, founder-led independence and private-equity-owned operating models each carry different roadmap and pricing trajectories. Review the operator's investor or company-news pages for the most recent status.

Jurisdiction and reach

With HQ in Chicago, Illinois, United States, ActiveCampaign operates under the corporate and data-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's Privacy Policy and Terms of Service.

Why choose ActiveCampaign

Feature breadth

ActiveCampaign ships the following capabilities that anchor it on the email marketing shelf:

• Automation builder with conditional branching and goal tracking
• Built-in CRM with deals, pipelines and sales automation
• Site-tracking pixel for behavior-based segmentation
• Predictive sending and predictive content (Pro+)
• Email split testing across subject, content and sending time
• SMS and WhatsApp channels in higher tiers
• Landing-page builder with templates and form embeds
• 900+ native integrations including Shopify, WooCommerce and Salesforce

Plan structure and household fit

The current tier ladder for ActiveCampaign scales from an entry plan up to enterprise-grade options, with the Plus tier sitting in the typical sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount over month-to-month; check the live widget on this page for the vendor-current price in your country and currency.

2025-2026 differentiator

In 2025 ActiveCampaign rolled out the 'AI Brain' upgrade — generative subject-line writing, automation-step suggestion and audience-segment generation from plain-English prompts.

ActiveCampaign pricing in 2026

The current advertised tier ladder for ActiveCampaign (as published by ActiveCampaign LLC; check the live widget on this page for your country and currency):

Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on ActiveCampaign.

ActiveCampaign apps and platform support

Campaign tools and deliverability

Scope and depth

ActiveCampaign's position in the email marketing category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the Enterprise tier unlocks the complete feature set, while entry tiers focus on essentials.

Integrations and ecosystem

Integrations are a critical buying signal in the email marketing space. Review the feature list above for ActiveCampaign's key integrations and confirm that the tools in your existing stack are supported before committing to a paid tier.

Customer support and onboarding

ActiveCampaign LLC offers customer support through documented channels — help center, ticketing and (on higher tiers) dedicated success management. Onboarding complexity scales with the tier: entry plans are typically self-serve, while enterprise contracts include white-glove implementation.

Who ActiveCampaign fits best

• Teams in the email marketing category seeking the named features above
• Buyers prioritising the 2025-2026 differentiator highlighted earlier
• Customers in United States-based jurisdictions and adjacent markets
• Organisations at the scale the Plus or higher tier targets
• Teams replacing more expensive or less specialised alternatives with a like-for-like fit

Frequently asked questions about ActiveCampaign

Who operates ActiveCampaign and where are they based?

ActiveCampaign is operated by ActiveCampaign LLC, headquartered in Chicago, Illinois, United States.

When was ActiveCampaign founded?

ActiveCampaign's parent operator was founded in 2003. Ownership status as of 2025-2026: privately held; majority recapitalised by Silversmith Capital and Susquehanna Growth Equity in 2021 at a reported $3B valuation.

How much does ActiveCampaign cost?

The current tier ladder runs from Starter ($15/month) up to Enterprise ($145/month). The pricing table above lists every tier; the live widget mirrors the vendor's current prices for your country.

Is there a free tier or free trial?

Free or trial availability for ActiveCampaign is visible in the pricing table above. Promotional offers change — see the ActiveCampaign deals page for current promotions.

How do I cancel ActiveCampaign?

Cancellation depends on where you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's ActiveCampaign cancel guide covers every billing path step by step.

How does ActiveCampaign compare on price?

Use Subger's true price tracker to compare ActiveCampaign's renewal price to the introductory teaser and to category alternatives. Annual prepay and team / organisation plans usually unlock the biggest unit-cost savings.

Where is ActiveCampaign available?

ActiveCampaign is available in the markets documented on ActiveCampaign LLC's site. Pricing and plan availability can vary by country — confirm in your region before subscribing.

What devices does ActiveCampaign support?

See the platform-support table above. In summary, ActiveCampaign delivers its product through the surfaces typical for email marketing, including web and the mobile or desktop clients listed.

What's new with ActiveCampaign in 2025-2026?

In 2025 ActiveCampaign rolled out the 'AI Brain' upgrade — generative subject-line writing, automation-step suggestion and audience-segment generation from plain-English prompts.

Are there deals or promo codes available?

Subger tracks active ActiveCampaign deals on the ActiveCampaign deals page and promo codes on the ActiveCampaign promo codes page. Annual prepay and team pricing usually beat seasonal codes.

Get started with ActiveCampaign

To subscribe to ActiveCampaign, head to the ActiveCampaign LLC site and pick the tier from the table above that matches your team size and feature needs. The Plus tier is the typical starting point for serious users; annual prepay normally delivers the best unit cost. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for ActiveCampaign

• ActiveCampaign cancel guide
• ActiveCampaign deals and discounts
• ActiveCampaign promo codes
• ActiveCampaign true price tracker
• Email Marketing category hub