Grove Collaborative — Overview & Pricing
Grove Collaborative is a Home & Smart Home service with plans starting from $4.99/month. Browse pricing tiers, available discounts, and alternatives below.
Updated: May 2026
About Grove Collaborative
Grove Collaborative
Grove Collaborative is a home services product operated by Grove Collaborative, Inc., headquartered in San Francisco, California, United States, launched in 2014. Pricing anchors at $19.99/year (Grove VIP), the corporate parent is Grove Collaborative Holdings, Inc. (NYSE: GROV), and the 2025-2026 differentiator is the same item highlighted in Quick facts: Through 2025-2026 Grove has continued navigating its post-2022 SPAC-listing transition, with renewed emphasis on Beyond Plastic refillable products and a slimmer private-label portfolio after several rounds of restructuring.
Quick facts
- Operator: Grove Collaborative, Inc.
- Corporate parent: Grove Collaborative Holdings, Inc.
- Public-market status: NYSE: GROV
- Headquarters: San Francisco, California, United States
- Founded: 2014
- Anchor 2026 price: $19.99/year (Grove VIP)
- Free tier or trial: Free to shop; Grove VIP membership adds free-shipping and perks
- Jurisdiction: California state law and NYSE listing rules
- 2025-2026 differentiator: Through 2025-2026 Grove has continued navigating its post-2022 SPAC-listing transition, with renewed emphasis on Beyond Plastic refillable products and a slimmer private-label portfolio after several ...
What is Grove Collaborative?
Grove Collaborative launched in 2014 as a home services product from Grove Collaborative, Inc.. The 2026 product surface spans iOS, Android, Web, with a feature set centred on direct-to-consumer eco-friendly home and personal-care products, grove-branded cleaning, laundry and personal-care lines, and subscription auto-ship cadence configurable per product. Subger tracks Grove Collaborative inside its broader home services catalog; the dedicated true-price page layers historical renewal-price data on top.
Why choose Grove Collaborative
Service breadth
Grove Collaborative differentiates on direct-to-consumer eco-friendly home and personal-care products and grove-branded cleaning, laundry and personal-care lines. In context: the product is headquartered in San Francisco, California, United States and operates under California state law and NYSE listing rules, which shapes how the team designs the catalog / coverage / feature ladder. For 2026 buyers, the headline question is whether direct-to-consumer eco-friendly home and personal-care products matches actual usage patterns — and the home services category hub benchmarks how Grove Collaborative stacks up against the rest of the category on this dimension.
Membership features
Beyond the headline, Grove Collaborative ships subscription auto-ship cadence configurable per product, beyond plastic refillable-bottle product line, and curated multi-brand catalogue alongside private label, plus mobile apps for ios and android. These are the practical levers that decide whether the subscription pays back month-to-month. Subger's renewal-price tracker spotlights any tier where the steady-state price diverges sharply from the promotional first-year rate — see the true-price page for Grove Collaborative.
Plans and ecosystem
Grove Collaborative runs 4 pricing tiers from Standard shopping (Free) up to Beyond Plastic line (Per-product price). The Auto-ship subscription tier at $19.99/year (Grove VIP) is the most-purchased anchor — see the pricing table for the full ladder and the renewal-price tracker for first-year vs. renewal math. Active promo codes are tracked on the Grove Collaborative promo page.
Pricing in 2026
Grove Collaborative's current 2026 ladder, with anchor figures in their primary billing currency:
| Tier | Anchor price | What's included |
|---|---|---|
| Standard shopping | Free | Per-order shipping |
| Grove VIP | $19.99/year | Free shipping over qualifying order minimum |
| Auto-ship subscription | Per-product price | Recurring delivery of selected items |
| Beyond Plastic line | Per-product price | Refillable cleaning products line |
The renewal-price delta — the gap between promotional first-year and steady-state pricing — is tracked on the dedicated true-price page for Grove Collaborative. Active promotional codes are listed on the Grove Collaborative promo page.
Grove Collaborative apps and platform support
Grove Collaborative ships across the following surfaces in 2026:
| Surface | Supported |
|---|---|
| Mobile (iOS, Android, wearables) | iOS, Android |
| Desktop (Windows, macOS, Linux) | Not supported |
| Web browser | Web |
| TV and streaming devices | Not supported |
| Console | Not supported |
| Other surfaces and integrations | Not applicable |
If you cancel and want to keep an existing account on a new device, see the Grove Collaborative cancellation guide for account-retention details.
Service breadth and member benefits
Grove Collaborative's service breadth covers direct-to-consumer eco-friendly home and personal-care products with grove-branded cleaning, laundry and personal-care lines. Members should weigh geographic coverage, response-time SLAs, and bundled add-ons. The home services category hub compares providers on these dimensions.
Use cases Grove Collaborative fits
- Households buying eco-friendly cleaning and personal-care products by subscription
- Members using Grove VIP for free-shipping economics
- Customers preferring refillable Beyond Plastic packaging
- Subscribers auto-shipping recurring household items
If none of these matches your situation, the home services category hub ranks alternatives that may fit better.
Frequently asked questions
How much does Grove Collaborative cost in 2026?
Grove Collaborative's ladder starts at Standard shopping (Free), with the anchor reference at $19.99/year (Grove VIP) and top tier Beyond Plastic line at Per-product price. Full breakdown in the pricing table and renewal-price math on the true-price page.
Does Grove Collaborative have a free tier or trial?
Free to shop; Grove VIP membership adds free-shipping and perks See the pricing table for the entry-paid step, and the Grove Collaborative deal page for current promo discounts.
Who owns and operates Grove Collaborative?
Grove Collaborative is operated by Grove Collaborative, Inc.. The corporate parent is Grove Collaborative Holdings, Inc., with the product headquartered in San Francisco, California, United States and launched in 2014. Public-market status: NYSE: GROV.
Where is Grove Collaborative headquartered?
Grove Collaborative runs out of San Francisco, California, United States. It is governed by California state law and NYSE listing rules.
What's the 2025-2026 differentiator for Grove Collaborative?
Through 2025-2026 Grove has continued navigating its post-2022 SPAC-listing transition, with renewed emphasis on Beyond Plastic refillable products and a slimmer private-label portfolio after several rounds of restructuring.
How do I cancel Grove Collaborative?
Cancellation flows for web, iOS and Android are documented step-by-step in the Grove Collaborative cancellation guide. Time the cancellation before the renewal date to avoid the next billing cycle.
Are there Grove Collaborative promo codes or seasonal discounts?
Subger tracks active promo codes and seasonal deals on the Grove Collaborative promo page. Family / multi-user variants (where they exist) are listed in the pricing ladder above.
What devices does Grove Collaborative run on?
Grove Collaborative ships on iOS, Android, Web. The platforms table above lists every supported surface.
How does Grove Collaborative compare with other home services options?
Fit depends on geography, ecosystem and ladder economics. The home services category hub on Subger benchmarks alternatives across price ladder, free tier, feature breadth and ecosystem.
How does Subger track Grove Collaborative pricing?
Subger pulls Grove Collaborative's public price card and layers historical renewal-price data so you can see when a promo first-year price falls off. See the true-price page for the delta between teaser and steady-state pricing.
Get started with Grove Collaborative
Pick a tier from the pricing table above that matches your usage. The Auto-ship subscription tier at $19.99/year (Grove VIP) is the most-purchased anchor for 2026 subscribers. If you're shopping around, browse the home services category hub to benchmark alternatives, and check the Grove Collaborative deal page for current promotional pricing before committing.
Before finalising, do three things: read the renewal-price math on the true-price page for Grove Collaborative so the first-year promo doesn't catch you out at renewal; verify the device and platform support against the surfaces you actually use day to day; and bookmark the cancellation guide so you know how to exit cleanly if usage drops. Grove Collaborative is a home services purchase that benefits from the same disciplined renewal-tracking habit Subger applies to every subscription in the catalog.
Related Subger guides
Pricing
Monthly Plan
from $4.99
/month
Annual Equivalent
from $59.88
/year
| Regional pricing | Grove VIP |
|---|---|
| 🇺🇸United StatesUSD | $4.99 |
Prices converted at current exchange rate
Sources
Subger is not affiliated with, endorsed by, or connected to Grove Collaborative or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
Similar Services
Track all your subscriptions in one place
Subger helps you manage subscriptions, find deals, and get notified about price changes across 12,000+ services.
Try Subger FreeAffiliate disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, Subger may earn a small commission at no extra cost to you. This helps us keep the site free and continue providing accurate subscription information. We only recommend services we believe provide value.