Hightouch — Free Service Overview

Hightouch is a data activation and composable CDP operated by Carry Technologies, Inc. (doing business as Hightouch), headquartered in San Francisco, California, United States. The product launched in 2018 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Hightouch earns its keep against competing in the reverse-ETL and composable CDP category alongside other data-warehouse-native platforms.

Quick Facts

• Operator: Carry Technologies, Inc. (doing business as Hightouch)
• Headquarters: San Francisco, California, United States
• Founded: 2018
• Public-market status: privately held (Series B 2022 led by Iconiq)
• Flagship paid tier: Starter (Starter from $450/month)
• Free tier available: Yes (Free)
• Where it sells: Sold globally with USD billing
• 2025-2026 differentiator: Hightouch shipped its AI Decisioning product and Identity Resolution module in 2024 and continues to push the composable CDP narrative against legacy CDPs through 2025.

What is Hightouch?

Hightouch is a data activation and composable CDP that launched in 2018 under Carry Technologies, Inc. (doing business as Hightouch). The product is built around Reverse-ETL from Snowflake, BigQuery, Databricks, Redshift, Postgres, 200+ destinations including Salesforce, HubSpot, Iterable, Braze, Marketo, Audience builder with SQL and visual modes, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Hightouch across its full lifecycle.

Why choose Hightouch

Product roadmap and 2025-2026 differentiation

Hightouch is operated by Carry Technologies, Inc. (doing business as Hightouch) out of San Francisco, California, United States, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — hightouch shipped its ai decisioning product — gives buyers a concrete reason to evaluate Hightouch now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, Hightouch ships Real-time sync with sub-second latency on supported destinations, Hightouch AI Decisioning for AI-driven campaign optimisation and Identity resolution and customer profile views. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

Integration ecosystem and developer access

Hightouch integrates with the rest of the modern productivity and developer stack out of the box. The Hightouch team maintains documented webhooks, public APIs and official client libraries so engineering teams can wire it into their existing identity, observability and CI/CD systems without bespoke glue code.

Hightouch pricing in 2026

The current ladder for Hightouch ranges from Free ($0) up to Hightouch AI Decisioning (Custom). The anchor paid tier most teams compare is Starter at Starter from $450/month, sourced from the public Hightouch pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for Hightouch, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

Hightouch apps and platform coverage

Hightouch runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases Hightouch fits

• Subscribers using reverse-etl from snowflake, bigquery, databricks, redshift, postgres as their primary reason to upgrade
• Teams that need 200+ destinations including salesforce, hubspot, iterable, braze, marketo on a single billing relationship
• Buyers who value audience builder with sql and visual modes as part of the Starter bundle
• Operators evaluating Hightouch against competing in the reverse-ETL and composable CDP category alongside other data-warehouse-native platforms
• Existing Hightouch customers expanding their footprint to Starter from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating Hightouch alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Hightouch with adjacent data activation and composable CDP candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Promo codes hub, the Renewal price tracker and the Browse all services.

Frequently asked questions

Who operates Hightouch?

The legal operator is Carry Technologies, Inc. (doing business as Hightouch). The product was founded in 2018; the parent's public-market status today is privately held (Series B 2022 led by Iconiq).

How much does Hightouch cost in 2026?

The flagship paid tier (Starter) is Starter from $450/month. The full ladder — Free, Starter, Pro, Business, Hightouch AI Decisioning — is in the pricing table above with feature differences per tier.

Does Hightouch offer a free tier or trial?

Yes — Free is available at $0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does Hightouch run on?

Hightouch covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in Hightouch for 2025-2026?

In short, the team continues to invest where it matters most: hightouch shipped its ai decisioning product. That is the development most likely to influence whether Hightouch is the right choice for a buyer evaluating data activation and composable CDP options in 2026.

How does Hightouch compare to other data activation and composable CDP options?

Hightouch differentiates on reverse-etl from snowflake, bigquery, databricks, redshift, postgres and 200+ destinations including salesforce, hubspot, iterable, braze, marketo plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel Hightouch anytime?

Yes — cancellation is managed through Hightouch account team and contract terms. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does Hightouch offer team, family or enterprise pricing?

Yes — the higher tiers (Hightouch AI Decisioning) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is Hightouch available outside the United States?

Yes. Hightouch is sold across the following markets: Sold globally with USD billing. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find Hightouch deals and promo codes?

The Subger deals page tracks current Hightouch promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with Hightouch

To sign up for Hightouch, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free for evaluation or Starter for production usage at Starter from $450/month, or the Hightouch AI Decisioning tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Carry Technologies, Inc. (doing business as Hightouch).

Related Subger guides

• Cancel Hightouch — step-by-step cancellation guide for the current portal
• Hightouch deals and promo codes — live promotional offers tracked across the year
• Hightouch true price tracker — renewal-price history and post-trial cost watch
• Hightouch promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue