Merqueo — Free Service Overview

Merqueo is a Colombian on-demand grocery delivery operator, previously also active in Mexico and Brazil. This page tracks live pricing tiers, supported platforms, and the practical use cases where Merqueo fits into a household or business subscription stack, with anchor prices sourced from the live pricing table above for country-specific currency.

Quick Facts

• Brand: Merqueo
• Operator: Merqueo Holdings
• Headquarters: Bogotá, Colombia
• Founded: 2017
• Ownership: privately held; backed by Insight Partners, IDC Ventures, MGM Innova Group and others (winding down operations in mid-2023 after funding crisis)
• Flagship paid tier anchor: Merqueo Prime at around COP 7,900/month (~USD 2)
• 2025-2026 differentiator: dark-store model with one-hour and same-day delivery in Bogotá and other major Colombian cities

What is Merqueo?

Merqueo is operated by Merqueo Holdings, headquartered in Bogotá, Colombia and founded in 2017. The product covers one-hour and same-day grocery delivery in Bogotá, dark-store fulfilment model, and fresh produce, pantry staples, and household items as its anchor capabilities, with the broader feature set described in the sections below. This catalog page pulls live tier pricing from our internal database and links into our cancel guides, deals, and price-history tracker so you can monitor Merqueo across its full subscription lifecycle.

Why choose Merqueo

Operator track record and ownership

Merqueo is run by Merqueo Holdings, with ownership currently described as: privately held; backed by Insight Partners, IDC Ventures, MGM Innova Group and others (winding down operations in mid-2023 after funding crisis). The brand has been operating since 2017, so by 2026 there is a multi-year track record of pricing decisions, product updates, and service reliability that buyers can review before subscribing. For 2025-2026 the operator's headline emphasis is on dark-store model with one-hour and same-day delivery in Bogotá and other major Colombian cities.

Feature breadth in 2026

Beyond the headline pillars, Merqueo ships Spanish-language UI and customer service, iOS, Android, and web ordering, and credit card and PSE payment methods. This depth matters because subscribers rarely buy a single feature in isolation — they buy a system that can absorb adjacent jobs over time. Merqueo's feature surface area lets a household or team start narrow and expand into the rest of the platform as needs grow.

Plan structure and ecosystem fit

The current ladder runs from Pay-per-order up to Merqueo Prime annual. Each step unlocks specific capabilities (detailed in the pricing table below) rather than artificial caps, and the platform integrates with mainstream device and billing ecosystems typical for a grocery delivery service. That makes it straightforward to slot Merqueo into existing setups without re-platforming.

Merqueo pricing in 2026

The tier ladder and anchor prices below are sourced from Merqueo Holdings's public pricing pages as of 2025-2026. For the live country-specific numbers, refer to the pricing table at the top of this page; the summary below describes how the tier ladder is shaped.

Live pricing across countries

For country-by-country billing currency, taxes, and renewal pricing, refer to the live pricing table on this page. It pulls directly from our catalog so promotions, anchor tiers, and price drops surface as soon as we capture them. This is the source we recommend over any historical price quoted in third-party content.

Merqueo apps and platform support

Merqueo supports the platform mix expected for a grocery delivery service. The table below summarizes typical coverage; refer to Merqueo Holdings's product pages for the exact device and OS support matrix on each tier.

Product depth and category positioning

Merqueo sits in the grocery delivery service category and competes with adjacent providers in Bogotá, Colombia's home market and beyond. Its differentiation lever for 2025-2026 is dark-store model with one-hour and same-day delivery in Bogotá and other major Colombian cities. Buyers evaluating the grocery delivery service market compare these capabilities against tier price and customer support quality, both of which are tracked in the pricing table above and in our deals and cancel guides linked below.

Use cases Merqueo fits

• Subscribers in Bogotá who want a grocery delivery service with one-hour and same-day grocery delivery in Bogotá as a core anchor
• Households comparing Merqueo against adjacent grocery delivery service providers on the Merqueo Prime tier price point
• Buyers prioritizing dark-store fulfilment model as the buying signal that decides the category
• Users who want fresh produce, pantry staples, and household items bundled with the rest of the platform rather than paid separately
• Cross-region or expat users wanting Merqueo Holdings-branded service rather than a regional reseller

Comparable products in our catalog

If you're evaluating Merqueo alongside other tools, we maintain a separate catalog page per service with live pricing and tier names. Use our category hub to compare Merqueo with adjacent grocery delivery service options on price, feature coverage, and free-tier availability. For each candidate we also track cancellation flow, current promo codes, and renewal price history so the total cost of ownership is visible upfront.

Frequently asked questions

Who operates Merqueo?

Merqueo is operated by Merqueo Holdings, headquartered in Bogotá, Colombia since 2017. Ownership status: privately held; backed by Insight Partners, IDC Ventures, MGM Innova Group and others (winding down operations in mid-2023 after funding crisis). The full legal entity and registration details are published on the operator's public terms of service.

How much does Merqueo cost in 2026?

The Pay-per-order anchor is no subscription, the Merqueo Prime anchor is around COP 7,900/month (~USD 2), and the Merqueo Prime annual anchor is around COP 79,000/year (~USD 20). Live country-specific numbers and promotions are shown in the live pricing table at the top of this page.

Does Merqueo offer a free tier or trial?

Free tier and trial availability is shown in the live pricing table above and varies by country and promotional window. The current ladder starts at Pay-per-order (no subscription); check the Merqueo Holdings signup flow for the current trial terms before committing.

What platforms does Merqueo run on?

Merqueo covers the platforms shown in the table above. Mobile, web, and selected device support varies by region and tier; Merqueo Holdings's product pages track new integrations as they ship.

What's new in Merqueo for 2025-2026?

The headline emphasis is dark-store model with one-hour and same-day delivery in Bogotá and other major Colombian cities. This is the feature most likely to influence whether Merqueo is the right choice for a buyer evaluating the grocery delivery service market today.

How does Merqueo compare to other grocery delivery service options?

Merqueo differentiates on one-hour and same-day grocery delivery in Bogotá and dark-store fulfilment model plus the broader feature ladder shown above. For a side-by-side feature comparison with adjacent providers, see our category hub linked at the bottom of this page.

Can I cancel Merqueo anytime?

Yes — cancellation is typically self-service via the Merqueo account portal or by contacting Merqueo Holdings. We maintain a step-by-step cancellation guide on our cancel hub that covers the specific in-product flow, refund eligibility, and what data is preserved after cancel.

Does Merqueo offer family, team, or business pricing?

Multi-user and higher-tier plans target larger deployments or households where applicable. The published anchor at the Merqueo Prime annual level is around COP 79,000/year (~USD 20); ask Merqueo Holdings sales for bespoke or volume pricing on team or enterprise plans.

Is Merqueo available outside its home country?

Merqueo is operated from Bogotá, Colombia and is primarily sold to its home market; see the live pricing table for country-specific tier pricing across the markets where Merqueo Holdings sells the product.

Where can I find Merqueo deals and promo codes?

Our deals page tracks current Merqueo promotional pricing and our renewal price tracker stores historical price points so you can spot post-trial price hikes. Both are linked below in the related guides section.

Get started with Merqueo

To sign up, head to the live pricing table at the top of this page. Pick the tier that matches your needs — Pay-per-order (no subscription) for evaluation, Merqueo Prime (around COP 7,900/month (~USD 2)) for production use, or Merqueo Prime annual (around COP 79,000/year (~USD 20)) for the broadest feature set. Once you've subscribed, bookmark this page to monitor renewal pricing and catch any tier or anchor-price changes from Merqueo Holdings.

Related Subger guides

• Cancel Merqueo — step-by-step cancellation guide for the current portal
• Merqueo deals and promo codes — live promotional offers tracked across the year
• Merqueo true price tracker — renewal price history and post-trial cost watch
• Merqueo promo codes — coupon and code archive with expiration tracking
• Browse the full grocery delivery service category on Subger