Miro

Miro is a Collaborative whiteboard operated by RealtimeBoard Inc. (dba Miro), headquartered in San Francisco, USA / Amsterdam, Netherlands. The product launched in 2011 and currently sits as privately held, ICONIQ and Accel backed at multi-billion valuation. It addresses the collaborative whiteboard segment with a defined tier ladder (Free / Starter / Business / Enterprise) and a public anchor price around free tier; Starter 8 USD/user/month, Business 16 USD. This 2026 review summarises the operator, plan structure, key features, recent product direction and Subger's tracking tools so subscribers can decide whether to commit.

Quick facts

• Operator: RealtimeBoard Inc. (dba Miro)
• Headquarters: San Francisco, USA / Amsterdam, Netherlands
• Founded / launched: 2011
• Public-market status: privately held, ICONIQ and Accel backed at multi-billion valuation
• Tier ladder (2026): Free / Starter / Business / Enterprise
• Anchor price reference: free tier; Starter 8 USD/user/month, Business 16 USD
• Primary delivery surfaces: Web, Desktop (macOS/Windows), iOS app, Android app

What is Miro?

Miro is a Collaborative whiteboard product run by RealtimeBoard Inc. (dba Miro) out of San Francisco, USA / Amsterdam, Netherlands. It serves customers who want collaborative whiteboard from a named operator with a transparent tier ladder rather than a generic aggregator. The service is sold direct on the operator's site and supporting apps, with billing in the relevant local currency. The 2025-2026 product emphasis follows the operator's broader investment pattern — incremental feature releases, expanded regional availability and tier-ladder refinement.

Category positioning

Miro is positioned as competing with Mural, FigJam and Lucidspark in collaborative whiteboarding. That framing matters because collaborative whiteboard is crowded with both global aggregators and regional incumbents, and the tier structure plus pricing anchor determine whether the product is worth the commitment versus a direct alternative.

Operator and corporate context

RealtimeBoard Inc. (dba Miro) is the named legal entity behind Miro, with primary operations from San Francisco, USA / Amsterdam, Netherlands. The corporate status is: privately held, ICONIQ and Accel backed at multi-billion valuation. That ownership matters for buyers who care about regulatory regime, data-handling jurisdiction and long-term product viability.

Why choose Miro

Tier-ladder fit

The tier ladder is built around: Free / Starter / Business / Enterprise. The anchor reference price is free tier; Starter 8 USD/user/month, Business 16 USD, with the per-tier comparison in the pricing table below. Confirm live regional prices on the operator's site and use Subger's true-price tracker for Miro to capture the all-in renewal cost after taxes, FX and any post-promotional step-ups.

2025-2026 product direction

Through 2024-2026 Miro shipped Miro AI and the Miro Intelligent Canvas, with deeper Jira and Salesforce integrations and tightened enterprise governance.

Feature mix

The current feature set spans both the core capability and operator-specific extras. Buyers should weigh the per-tier feature gating against the recurring cost, and consult the deals page for Miro for any active discount that materially shifts the value calculation.

Miro features that matter in 2026

Highlights of the current feature set:

• infinite collaborative whiteboard
• 100+ ready-made templates
• Miro AI for diagram and summary generation
• real-time co-editing with cursors
• integrations (Jira, Confluence, Slack, Figma)
• enterprise SSO and SCIM

The most material change for 2026 buyers is the operator's continued investment in the surfaces above plus the 2025-2026 update noted earlier. Promotional first-period anchors that step up at renewal remain the single most common source of unexpected charges in this category — use the true-price tracker to track those step-ups.

Miro pricing in 2026

The anchor reference for 2026 is free tier; Starter 8 USD/user/month, Business 16 USD. The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, and promotional first-period anchors that may step up at renewal):

Miro apps and platform support

Who Miro fits

Miro is a good match for:

• The category-focused subscriber who wants collaborative whiteboard delivered by RealtimeBoard Inc. (dba Miro) rather than a generic global aggregator.
• The mainstream household subscriber evaluating the tier ladder (Free / Starter / Business / Enterprise) against free tier; Starter 8 USD/user/month, Business 16 USD pricing.
• The 2026 buyer who specifically wants the operator's most recent feature additions and an active product roadmap as outlined above.
• The cross-device user who needs surfaces such as Web, Desktop (macOS/Windows), iOS app with a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Cancellation and billing surface

The cancel surface depends on where you signed up:

• Web account — log in at the operator's site, open billing/subscription, and cancel before the renewal date.
• iOS App Store / Google Play — if you subscribed through the app, cancel inside Apple ID or Google Play subscriptions, not just by uninstalling the app.
• Through a partner / reseller — some regional plans are sold through banking, telecom or retail partners; cancellation must run through that partner's billing surface.

Subger's cancel guide for Miro walks through each surface step by step.

How Subger tracks Miro

Subger maintains a continuously-updated reference for Miro subscribers:

• The true-price tracker for Miro records list-price changes plus historical promotional anchors.
• The deals page for Miro surfaces active discounts and limited-time offers.
• The promo codes page for Miro lists stackable codes for new and existing subscribers.
• The cancel guide for Miro explains how to terminate cleanly across each billing surface.

Frequently asked questions

What is Miro and who operates it?

Miro is a Collaborative whiteboard service operated by RealtimeBoard Inc. (dba Miro) from San Francisco, USA / Amsterdam, Netherlands. The product launched in 2011 and currently sits as privately held, ICONIQ and Accel backed at multi-billion valuation. It serves the collaborative whiteboard category through the surfaces listed above.

How much does Miro cost in 2026?

The current tier ladder is Free / Starter / Business / Enterprise. The anchor reference is free tier; Starter 8 USD/user/month, Business 16 USD. Local-currency pricing, promotional first-period anchors and bundled discounts can shift these numbers — confirm the live price on the operator's site and via the true-price tracker before committing.

Is there a free tier or trial for Miro?

The lowest tier in the current ladder is Free at Free. Whether it counts as a free tier or a trial depends on the operator's regional offer; the deals page for Miro shows any active free-trial promotions.

What changed for Miro in 2025-2026?

Through 2024-2026 Miro shipped Miro AI and the Miro Intelligent Canvas, with deeper Jira and Salesforce integrations and tightened enterprise governance. Buyers should re-check the tier ladder before renewal, since regional pricing and feature gating sometimes change without retroactive grandfathering.

How is Miro positioned versus alternatives?

Miro is positioned as competing with Mural, FigJam and Lucidspark in collaborative whiteboarding. The right alternative depends on whether you prioritise this operator's specific tier ladder, regional coverage and corporate backing over a competitor's feature mix.

How do I cancel Miro?

Use the same surface where you signed up (web, App Store, Google Play or partner billing). Subger's cancel guide for Miro covers each surface step by step.

Related Subger references

• True-price tracker for Miro
• Deals page for Miro
• Promo codes for Miro
• Cancel guide for Miro