Trustpilot

Trustpilot is a marketing & analytics product operated by Trustpilot Group plc. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the marketing & analytics category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Trustpilot Group plc
• Headquarters: Copenhagen, Denmark
• Public-market status: publicly listed on London Stock Exchange (LSE: TRST)
• Founded: 2007 (founded by Peter Mühlmann)
• Category: marketing & analytics
• Current tiers: Free / Plus / Premium / Advanced / Enterprise
• Anchor price (2026): Free with limited features; Plus from USD 259/month; Premium from USD 599/month; Advanced from USD 999/month; Enterprise custom

What is Trustpilot?

Trustpilot is a marketing analytics product that consolidates campaign data across channels into reports and dashboards. Its product surface covers multi-channel campaign reporting alongside dashboards and custom reports, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as conversion and attribution tracking.

Why choose Trustpilot

Operator and ecosystem context

Trustpilot is run by Trustpilot Group plc out of Copenhagen, Denmark, established 2007 (founded by Peter Mühlmann). That matters because the marketing & analytics category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free for testing the service, Plus for everyday use, and Premium for power users or teams. Anchor pricing for 2026: Free with limited features; Plus from USD 259/month; Premium from USD 599/month; Advanced from USD 999/month; Enterprise custom. Consult Subger's true-price tracker for Trustpilot for all-in renewal costs.

Marketing analytics and reporting features

Beyond the headline features, the 2025-2026 differentiator for Trustpilot is 2024-2025 expanded TrustpilotAI for review insights and automated response suggestions; the leading consumer review platform competing with Google Reviews and Bazaarvoice. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their marketing & analytics catalog on autopilot.

Trustpilot features that matter in 2026

Highlights of the current feature set:

• multi-channel campaign reporting
• dashboards and custom reports
• conversion and attribution tracking
• integrations with Google Ads, Meta, LinkedIn and ad networks
• alerts on KPI thresholds
• API and data exports

Buyers should treat this list as a baseline for Trustpilot in the marketing & analytics category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Trustpilot pricing in 2026

Reference pricing for Trustpilot in 2026: Free with limited features; Plus from USD 259/month; Premium from USD 599/month; Advanced from USD 999/month; Enterprise custom. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Trustpilot apps and platform support

Surface availability for Trustpilot can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Trustpilot fits

Trustpilot is most likely a good match for the following buyers:

• Marketing teams who want unified reporting across paid, social and web analytics without building a custom data warehouse — the core target audience for the product.
• The category-focused subscriber who specifically wants multi-channel campaign reporting from a marketing & analytics operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Free / Plus / Premium) and willing to pay up for dashboards and custom reports.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Trustpilot and who runs it?

Trustpilot is a marketing & analytics product operated by Trustpilot Group plc headquartered in Copenhagen, Denmark, founded 2007 (founded by Peter Mühlmann). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Trustpilot cost in 2026?

Current tiers are Free, Plus, Premium, Advanced, Enterprise. Anchor reference pricing for 2026: Free with limited features; Plus from USD 259/month; Premium from USD 599/month; Advanced from USD 999/month; Enterprise custom. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Trustpilot?

Yes — Free is available without an immediate paid commitment.

Where is Trustpilot available?

Availability follows the operator's service footprint anchored on Copenhagen, Denmark. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Trustpilot apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded TrustpilotAI for review insights and automated response suggestions; the leading consumer review platform competing with Google Reviews and Bazaarvoice. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Trustpilot support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Trustpilot?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Trustpilot walks through each route step-by-step.

Does Trustpilot offer a team or family plan?

Team, household or family structures depend on the tier. The Enterprise tier commonly adds multi-seat or multi-profile support; the entry Free tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Trustpilot worth it compared to marketing & analytics alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Trustpilot reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Trustpilot?

Subger's renewal tracker for Trustpilot records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Trustpilot

Confirm the current regional price on the operator's site (Free with limited features; Plus from USD 259/month; Premium from USD 599/month; Advanced from USD 999/month; Enterprise custom), choose the tier that matches your usage (Free, Plus are the most common starting points), and check Subger's deals page for Trustpilot for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Trustpilot guide
• Latest Trustpilot deals
• Trustpilot promo codes
• Trustpilot true price and renewal tracker
• Browse the marketing & analytics category hub
• All services on Subger