Will I get a refund if I cancel mid-term?

It depends on your plan. Individual or student plans include a 14-day cooling-off period from the date of your confirmation email — cancel within that window for a full refund. However, if you set up your account during that 14-day window, you waive the right. Essentials plans have no published mid-term refund policy. Enterprise and agency plans explicitly state no refunds on early termination per contract terms.

What happens to my data after I cancel?

Brandwatch does not publish a formal data retention or deletion policy in their help documentation. You should export all reports, mentions, dashboards, and any other data you need before your cancellation takes effect. Contact support proactively (essentials@brandwatch.com or via the support form) to request a data export window if needed.

Can I reactivate my account after cancelling?

For Essentials (Social Media Management) plans, Brandwatch officially documents that cancelled customers cannot re-subscribe — this plan tier is discontinued for new signups. For Enterprise plans, reactivation may be possible by contacting the sales team, but there is no formal published policy.

How do I stop auto-renewal without cancelling immediately?

There is no opt-out toggle in the Brandwatch platform. You must send written notice via email (essentials@brandwatch.com for Essentials plans) explicitly stating you do not wish to renew, referencing your contract end date. Send this within your required notice window (30 days for annual Essentials; check your contract for Enterprise) and keep a timestamped copy of the email.

What is the notice period required to cancel?

Monthly Essentials plans: notify before the end of your current billing month. Annual Essentials plans: at least 30 days before your renewal date. Enterprise plans: your specific contract defines this — commonly 60–90 days before the end of the annual term. Check Section 9 of your Master Subscription Agreement.

Who do I contact for billing issues or invoice copies?

For Essentials billing and invoices: email essentials@brandwatch.com (invoices are not stored in the platform, so request copies directly). For Enterprise or general billing: submit a request at https://www.brandwatch.com/customer-support/ and select 'Billing'. For payment card updates or charge disputes: email cardpayment@brandwatch.com.

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Identify your plan type

Determine whether you have an Essentials (Social Media Management) plan or an Enterprise/Consumer Intelligence plan — the cancellation path differs. Check your original sign-up confirmation email or invoice for the plan name.

Check your contract notice period

For Essentials monthly plans, you can cancel any time before the end of the current billing period. For Essentials annual plans, you must give at least 30 days notice before your renewal date. For Enterprise plans, check your Master Subscription Agreement (Section 9) — notice periods are typically 60–90 days before term end.

Contact Brandwatch to cancel

Essentials plan: send an email to essentials@brandwatch.com stating your account name/email, your intent to cancel, and desired end date. Enterprise/agency plan: submit a support request at https://www.brandwatch.com/customer-support/ and select 'Billing' as the inquiry type, or use the in-app chat (click the chat icon in the lower-right corner of the platform → 'Ask a question') and state you want to initiate cancellation.

Export your data before cancellation

Brandwatch does not publish a formal data retention policy. Before your cancellation takes effect, export any reports, mentions, or dashboards you need. Request a data export window from support in the same cancellation email if needed.

Get written confirmation

Wait for a confirmation response from Brandwatch (typically within 4–24 business hours for Essentials; varies for Enterprise). Keep the confirmation email as proof of your cancellation request date — this is critical given reported issues with unacknowledged cancellation emails.

Verify no further charges

After the confirmed cancellation date, check your payment method to ensure no additional billing occurs. If auto-renewal was already triggered, contact essentials@brandwatch.com or cardpayment@brandwatch.com to dispute the charge.

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