The Farmer's Dog — Overview & Pricing

The Farmer's Dog is a Fresh dog food subscription. The service is operated by The Farmer's Dog, Inc., headquartered in New York City, USA, and was founded in 2014 by Brett Podolsky and Jonathan Regev. Privately held, backed by Shasta Ventures, Forerunner, Scribble Ventures and others; estimated US$1B+ revenue 2024. Within its category, The Farmer's Dog positions on three pillars: pet food and supplies coverage, product differentiation, and pricing transparency.

Quick facts · Operator: The Farmer's Dog, Inc. · HQ: New York City, USA · Founded: 2014 by Brett Podolsky and Jonathan Regev · Status: Privately held, backed by Shasta Ventures, Forerunner, Scribble Ventures and others; estimated US$1B+ revenue 2024 · See live pricing table below for current rates in your country.

What is The Farmer's Dog?

The Farmer's Dog sits in the pet food and supplies category. The Farmer's Dog is a Fresh dog food subscription. In 2025-2026 its differentiator is: In 2024-2025 The Farmer's Dog crossed $1B annual revenue and expanded its production footprint in Pennsylvania and Texas, with USDA-FSIS facility certifications and AAFCO-compliant recipes. Subger tracks The Farmer's Dog alongside competing pet food and supplies services so subscribers can compare pricing, cancellation steps, and live deals in one place.

Why choose The Farmer's Dog

Product positioning

The Farmer's Dog positions in the pet food and supplies category as: Fresh dog food subscription. Its 2025-2026 product priorities centre on in 2024-2025 the farmer's dog crossed $1b annual revenue and expanded its production footprint in pennsylvania and texas, with usda-fsis facility certifications and aafco-compliant recipes.

Feature breadth

• USDA-FSIS facility — Human-grade fresh dog food cooked at federally inspected facility.
• AAFCO-compliant recipes — Nutritionally complete and balanced.
• Personalised portions — Plan algorithm scales daily portion to dog's age, weight, activity.
• Pre-portioned packs — Individually packed daily servings.
• Vet-developed recipes — Created with board-certified veterinary nutritionists.
• Cold-chain delivery — Direct-to-door cold packaging.

2025-2026 product evolution

The Farmer's Dog continues to evolve its product through 2025-2026; the most notable recent change is: In 2024-2025 The Farmer's Dog crossed $1B annual revenue and expanded its production footprint in Pennsylvania and Texas, with USDA-FSIS facility certifications and AAFCO-compliant recipes. Subger watches the operator's announcement pages and pricing pages for plan structure changes and reflects them in the live pricing table that accompanies this page.

Where The Farmer's Dog fits among competitors

The Farmer's Dog competes within the broader pet food and supplies category. Subscribers comparing options should weigh its pricing transparency, contract terms, and the differentiator described above against alternatives in Subger's Pet food and supplies comparison hub.

Pricing in 2026

The Farmer's Dog publishes a tiered model with the following current tiers (anchor pricing — see the live pricing table below for the exact rate in your country).

Subger tracks plan changes country by country, so verify the live rate for your market in the table below this description.

Nutritional standards and sourcing

The Farmer's Dog produces dog food under regulated standards with traceable sourcing. In 2024-2025 The Farmer's Dog crossed $1B annual revenue and expanded its production footprint in Pennsylvania and Texas, with USDA-FSIS facility certifications and AAFCO-compliant recipes.

The Farmer's Dog apps and platform support

The Farmer's Dog ships as a direct-to-consumer subscription. Customers complete an onboarding quiz online or in-app, receive a personalised meal plan, and have pre-portioned packs delivered to their door on a recurring cadence. The web account and mobile app let owners adjust portion sizes, change delivery cadence, and pause shipments.

Use cases The Farmer's Dog fits

• Premium dog owners — Owners moving away from kibble to fresh diets.
• Health-conscious feeding — Dogs with sensitivities or weight issues.
• Convenience-driven owners — Auto-shipping that removes the kibble-store run.

The Farmer's Dog is most useful for households or teams whose primary need aligns with the strengths described above.

Operator profile and corporate context

Legal entity and ownership

The Farmer's Dog is operated by The Farmer's Dog, Inc., with primary operations based in New York City, USA. The product line was founded in 2014 by Brett Podolsky and Jonathan Regev. Corporate status: Privately held, backed by Shasta Ventures, Forerunner, Scribble Ventures and others; estimated US$1B+ revenue 2024. Subger records the operator's published legal name to make it easier for subscribers to verify charges on bank statements, locate the correct cancellation contact, and identify the regulator responsible for consumer-protection complaints in the operator's home market.

Headquarters and regional footprint

The operator's headquarters in New York City, USA is the centre of product, billing, and customer-support operations. Tax invoicing, contract law, and data-protection oversight typically follow the rules of the headquarters jurisdiction unless the operator has set up a separate billing entity for a given country. Subger flags country-specific billing entities in the pricing table when they differ from the global parent.

Product history and recent direction

Since 2014 by Brett Podolsky and Jonathan Regev, The Farmer's Dog has evolved its pet food and supplies proposition through repeated tier changes, product expansion, and (where applicable) acquisitions or partnerships. The most material 2025-2026 development that subscribers should know about is: In 2024-2025 The Farmer's Dog crossed $1B annual revenue and expanded its production footprint in Pennsylvania and Texas, with USDA-FSIS facility certifications and AAFCO-compliant recipes. Subger tracks each change to the public tier list and reflects updated pricing within the The Farmer's Dog pricing card whenever the operator publishes a new rate.

Market context and what to monitor

Where The Farmer's Dog sits in the pet food and supplies landscape

The Farmer's Dog competes inside the pet food and supplies category alongside other operators that target the same fresh dog food subscription need. The buying decision usually comes down to the headline monthly price, the renewal-vs-introductory rate, contract length, and the specific feature mix at each tier. The Farmer's Dog currently publishes 4 tier(s) — Two-week starter (around $2-5/day (small dog)), Standard fresh subscription ($10-40/day (size-dependent)), Pause / skip / adjust (Free), Multi-dog discount (Bundle savings) — which gives shoppers a clear ladder from entry-level (Two-week starter) to the top option (Multi-dog discount).

Renewal-vs-introductory pricing

Many operators in this category quote a low introductory rate that resets to a higher renewal price after the first contract period. Where The Farmer's Dog follows that pattern, Subger captures the renewal step-up in the true-price tracker so subscribers can budget the year-two cost honestly. Where pricing is flat across the contract life, that is noted as well.

What to monitor over the next 12 months

The most important signals for The Farmer's Dog subscribers in 2025-2026 are: (a) any change to the public tier list that adds, removes, or rebrands an existing plan; (b) regional price increases tied to inflation or currency moves; (c) feature additions or removals that materially change tier-vs-tier comparisons; and (d) contract-term changes (length, early-exit fees, automatic-renewal mechanics). Subger watches the operator's pricing page and customer-facing announcements and surfaces relevant changes in the The Farmer's Dog pricing card and the Subger newsletter for the Pet food and supplies comparison hub.

How Subger keeps The Farmer's Dog pricing honest

Subger mirrors the operator's published price list per country, converts to a comparable currency where helpful, and exposes the renewal-vs-introductory delta directly under the pricing table. Subscribers can use the The Farmer's Dog true-price tracker to see the projected 12-month cost at today's rate and the The Farmer's Dog deals page to monitor active offers in their market.

Frequently asked questions

Is The Farmer's Dog AAFCO-compliant?

Yes — recipes meet AAFCO complete-and-balanced standards and are cooked at USDA-FSIS facilities.

How is portion size calculated?

Onboarding quiz collects breed, age, weight, activity level, and target weight; the algorithm sets daily calorie/protein requirements.

Can I pause or skip?

Yes — pause, skip, or adjust portion size and delivery cadence anytime in account settings.

Is it more expensive than kibble?

Yes — fresh dog food typically runs 5-10× the per-day cost of dry kibble; the trade-off is freshness and traceability.

How do I cancel?

Via the account portal — see the Subger cancel guide.

What does Subger track?

Subger mirrors trial and recurring pricing so owners can budget the 12-month cost.

Get started with The Farmer's Dog

For the live pricing table in your country, scroll up to the pricing tiers section. Subger maintains the cancellation guide, true-price tracker, and active deal list for The Farmer's Dog in your country.

Related Subger guides

• How to cancel The Farmer's Dog — step-by-step cancellation walkthrough
• The Farmer's Dog deals — current promotional offers
• The Farmer's Dog promo codes — active discount codes
• The Farmer's Dog true-price tracker — intro-vs-renewal math
• Pet food and supplies comparison hub — Subger's editorial pet food and supplies pillar