# Grove Collaborative
https://subger.com/en/service/grove-collaborative
Category: Home & Smart Home · Pricing verified: 2026-03-18

## Grove Collaborative

Grove Collaborative is a home services product operated by Grove Collaborative, Inc., headquartered in San Francisco, California, United States, launched in 2014.

- Operator: Grove Collaborative, Inc.
- Headquarters: San Francisco, California, United States
- Founded: 2014

Pricing: Standard shopping (Free), with the anchor reference at $19.99/year

2024-2026: 2025-2026 Grove has continued navigating its post-2022 SPAC-listing transition, with renewed emphasis on Beyond Plastic refillable products and a slimmer private-label portfolio after several rounds of restructuring.

Pricing tiers (USD):
- Grove VIP: 4.99/mo
- Grove VIP Annual: 39.99/yr

Links:
- Overview: https://subger.com/en/service/grove-collaborative

— Machine-readable summary for AI search engines. Full page: https://subger.com/en/service/grove-collaborative