# H&M SE
https://subger.com/en/service/hm-se
Category: Online Marketplaces · Pricing verified: 2026-03-16

## H&M SE

H&M SE is a fashion subscriptions product operated by H & M Hennes & Mauritz AB, headquartered in Stockholm, Sweden, launched in 1947.

- Operator: H & M Hennes & Mauritz AB
- Headquarters: Stockholm, Sweden
- Founded: 1947

Pricing: Free), with the anchor reference at SEK 79/year (~$8

2024-2026: 2025-2026 H&M has continued shifting its loyalty proposition toward the paid Member Plus tier, layering free-delivery economics over the historical free loyalty base.

Links:
- Overview: https://subger.com/en/service/hm-se

— Machine-readable summary for AI search engines. Full page: https://subger.com/en/service/hm-se