# NOW Italia
https://subger.com/en/service/now-it
Category: Video Streaming · Pricing verified: 2026-03-16

## NOW Italia

NOW Italia is a video streaming product operated by Sky Italia S.r.l.

2024-2026: 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing.

Pricing tiers (EUR):
- Pass Cinema: 9.99/mo
- Pass Entertainment: 9.99/mo
- Pass Sport: 14.99/mo
- Pass Cinema + Entertainment: 14.99/mo

Links:
- Overview: https://subger.com/en/service/now-it
- Deals: https://subger.com/en/deal/now-it

— Machine-readable summary for AI search engines. Full page: https://subger.com/en/service/now-it