# NOW TV Italy
https://subger.com/en/service/now-tv-it-sub
Category: Video Streaming · Pricing verified: 2026-03-16

## NOW TV Italy

NOW TV Italy is operated by Sky Italia S.r.l.

2024-2026: 2025-2026 product direction, and category-specific considerations.

Pricing tiers (EUR):
- Entertainment: 6.99/mo
- Cinema: 9.99/mo
- Sport: 14.99/mo

Links:
- Overview: https://subger.com/en/service/now-tv-it-sub

— Machine-readable summary for AI search engines. Full page: https://subger.com/en/service/now-tv-it-sub