Rappi Prime

Rappi Prime is operated by Rappi Inc., headquartered in Bogotá, Colombia (with offices across Latin America) (Privately held; valued $5.25B in 2021 Series H (T. Rowe Price, SoftBank Vision Fund)). The product launched in 2015 and Latin America's leading super-app delivery service. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Rappi Inc.
• Headquarters: Bogotá, Colombia (with offices across Latin America)
• Public-market status: Privately held; valued $5.25B in 2021 Series H (T. Rowe Price, SoftBank Vision Fund)
• Founded: 2015
• Category: restaurant & takeout
• Current tiers: Free Rappi account / Rappi Prime / Annual Prime
• Anchor price (2026): standard
• Competitive set: competing with Uber Eats, iFood and DiDi Food in Latin American on-demand delivery

What is Rappi Prime?

Rappi Prime is Latin America's leading super-app delivery service. The product is competing with Uber Eats, iFood and DiDi Food in Latin American on-demand delivery. Customers buy a tier that matches their usage profile — the entry tier handles unlimited free delivery on eligible orders, while the mid and premium tiers add depth such as exclusive partner discounts and priority customer service. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Rappi Prime

Operator and market position

Rappi Inc. runs Rappi Prime from Bogotá, Colombia (with offices across Latin America). Its public-market status (Privately held; valued $5.25B in 2021 Series H (T. Rowe Price, SoftBank Vision Fund)) and category position (competing with Uber Eats, iFood and DiDi Food in Latin American on-demand delivery) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Subscription ladder and fees

The Rappi Prime tier ladder runs Free Rappi account, Rappi Prime, Annual Prime. Anchor pricing in 2026 starts around standard for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Rappi Prime for the all-in renewal cost after taxes and FX conversion.

Apps and delivery experience

Apps and customer-experience surfaces matter as much as headline feature counts. Rappi Prime delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2025 RappiTurbo quick commerce expansion and Rappi AI assistant rollout in major markets.

Rappi Prime features that matter in 2026

Current feature set that buyers should weigh:

• unlimited free delivery on eligible orders
• exclusive partner discounts
• priority customer service
• early access to promotions
• RappiPay financial services integration
• RappiTurbo 10-minute grocery

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Rappi Prime pricing in 2026

The Rappi Prime tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Rappi Prime apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Rappi Prime fits

Rappi Prime is most likely a good match for the following buyers:

• Urban latin american consumers ordering food, groceries and pharmacy items frequently — the core target audience for the product.
• Category-focused subscribers who specifically want unlimited free delivery on eligible orders from competing with Uber Eats, iFood and DiDi Food in Latin American on-demand delivery rather than a generalist platform.
• Tier-comparing households or teams evaluating the Free Rappi account → Annual Prime ladder and willing to pay up for early access to promotions.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Rappi Prime and where is it based?

Rappi Prime is run by Rappi Inc., headquartered in Bogotá, Colombia (with offices across Latin America). The operator's public-market status is: Privately held; valued $5.25B in 2021 Series H (T. Rowe Price, SoftBank Vision Fund). The product was founded in 2015.

How much does Rappi Prime cost in 2026?

The 2026 tier ladder is Free Rappi account, Rappi Prime, Annual Prime, with anchor pricing starting around standard. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Rappi Prime?

Yes — the Free Rappi account tier is positioned as an entry option without an immediate paid commitment.

Where is Rappi Prime available?

Availability follows the operator's licensing and service footprint from Bogotá, Colombia (with offices across Latin America). Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Rappi Prime apart right now?

The live differentiator to watch: 2024-2025 RappiTurbo quick commerce expansion and Rappi AI assistant rollout in major markets. Pair that with the headline features (unlimited free delivery on eligible orders, exclusive partner discounts, priority customer service) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Rappi Prime against?

Rappi Prime is most directly competing with Uber Eats, iFood and DiDi Food in Latin American on-demand delivery. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Rappi Prime?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Rappi Prime walks through each route step-by-step.

Does Rappi Prime offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and SSO; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Rappi Prime?

Subger's renewal tracker for Rappi Prime records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Rappi Prime

Confirm the current regional price on the Rappi Inc. signup page, choose the tier that matches your usage (Free Rappi account or Rappi Prime are the most common starting points), and check Subger's deals page for Rappi Prime for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Rappi Prime guide
• Latest Rappi Prime deals
• Rappi Prime promo codes
• Rappi Prime true price and renewal tracker
• Browse the restaurant & takeout category hub
• All services on Subger