Streaming Price Increases in 2026: Netflix, Disney+, Max — What Each Service Now Charges
Netflix raised US prices in April 2026 across all tiers. Here is the full sourced list of where each major streaming service now sits.
Documented April 2026 increases
Per cnbc.com/2026/03/26/netflix-raises-prices-across-all-streaming-plans: Netflix Standard with Ads $7.99 → $8.99; Standard $17.99 → $19.99; Premium $24.99 → $26.99 (+8% on Premium). The increase took effect in March-April 2026 and is the second US Netflix price increase in under two years.
Where the other majors sit in 2026
Per each vendor's pricing page on 2026-04-30: Disney+ Basic with ads $9.99/mo, Premium ad-free $15.99/mo (per disneyplus.com). Max With Ads $9.99/mo, Standard $16.99/mo, Ultimate $20.99/mo (per max.com/plans). Hulu With Ads $9.99/mo, No Ads $18.99/mo (per hulu.com). Amazon Prime Video standalone $8.99/mo with ads + $2.99/mo ad-free upgrade; included in Prime $14.99/mo (per amazon.com/gp/video/storefront).
What 'with ads' actually costs in attention
Ad-supported tiers cost less in dollars but charge in interruption. Vendors do not publish exact ad-load minutes per hour — those vary by content type, region, and the vendor's current ad-sales pipeline. The bigger structural fact is that ad-supported tiers are now the focus of every major streamer's growth strategy: Netflix, Disney+, Max, and Prime Video have all introduced or expanded ad-supported tiers since 2022 because the per-subscriber revenue is competitive once advertising is included.
The honest subscription strategy
There is no architectural reason to keep all five major streamers active simultaneously. The Disney+ Hulu Bundle (Basic with ads $10.99/mo per disneyplus.com/welcome) is the cheapest way to get two libraries. A 30-day rotation strategy — keep Netflix continuously plus one rotating second service — covers most viewing for under $40/mo. Streaming companies' pricing is structured for users who forget to cancel; the practical defence is a calendar reminder before each renewal.
Sources
Netflix pricing: help.netflix.com/en/node/24926. CNBC on Netflix April 2026 increase: cnbc.com/2026/03/26/netflix-raises-prices-across-all-streaming-plans.html. Disney+ pricing: disneyplus.com/welcome. Max pricing: max.com/plans. Hulu pricing: hulu.com/welcome. Amazon Prime Video: amazon.com/gp/video/storefront. All URLs accessed 2026-04-30.