Motive (formerly KeepTruckin Fleet)

Motive (formerly KeepTruckin Fleet) is a connected fleet management and ELD service operated by Motive Technologies, Inc., headquartered in San Francisco, California, United States. The product was founded in 2013 (as KeepTruckin); rebranded Motive 2022 and is currently privately held; backed by Insight Partners, IVP, Index Ventures (valued ~USD 2.85B as of 2022). Motive competes with Samsara, Geotab, Verizon Connect and Omnitracs for North American fleet telematics. The anchor reference price for 2026 is custom quote (typically USD 25-40 per vehicle/month all-in). This 2026 review summarises Motive (formerly KeepTruckin Fleet)'s operator background, current tier ladder, the named features that matter, and Subger's tracking tools so you can evaluate fit before committing.

Quick facts

• Operator: Motive Technologies, Inc.
• Headquarters: San Francisco, California, United States
• Founded: 2013 (as KeepTruckin); rebranded Motive 2022
• Public-market status: privately held; backed by Insight Partners, IVP, Index Ventures (valued ~USD 2.85B as of 2022)
• Service category: connected fleet management and ELD
• Tier ladder (2026): Starter, Pro, Premium, Enterprise
• Anchor price reference: custom quote (typically USD 25-40 per vehicle/month all-in)

What is Motive (formerly KeepTruckin Fleet)?

Motive (formerly KeepTruckin Fleet) is a connected fleet management and ELD product operated by Motive Technologies, Inc. from San Francisco, California, United States, originally founded in 2013 (as KeepTruckin); rebranded Motive 2022. The service targets customers who want the specific feature mix listed below — a real category fit rather than a generic offering. Motive (formerly KeepTruckin Fleet) is billed in local currency through the operator's standard payment channels, with the Starter tier as the typical entry point on the ladder. The current 2025-2026 product emphasis is summarised in the differentiator section below — these are concrete shipped or in-flight changes rather than speculative roadmap items.

Why choose Motive (formerly KeepTruckin Fleet)

Category positioning

Motive competes with Samsara, Geotab, Verizon Connect and Omnitracs for North American fleet telematics. Motive (formerly KeepTruckin Fleet) earns its slot in the connected fleet management and ELD bracket by combining the named features in the section below with a credible operator (see Quick facts), so the buying decision rests on capability fit rather than brand recognition alone.

Plan structure

The tier ladder for 2026 is: Starter, Pro, Premium, Enterprise. The Starter tier is the entry point with custom quote (typically USD 25-40 per vehicle/month all-in) as the anchor price. Step-up tiers add capacity, seats, capability or coverage depending on the specific connected fleet management and ELD category. Confirm live regional prices on the operator's site, and use Subger's true-price tracker for Motive (formerly KeepTruckin Fleet) to track the actual all-in renewal cost over time.

2025-2026 differentiator

In 2025-2026 Motive deepened its AI Dashcam product line (Motive AI Omnicam) and expanded its spend-management Motive Card business across US fleets.

Motive (formerly KeepTruckin Fleet) features that matter in 2026

The current named feature set:

• FMCSA-compliant ELD for US Hours-of-Service
• AI dash cams with in-cab coaching
• GPS fleet tracking and geofencing
• fuel and idling analytics
• driver safety scoring and DVIR
• spend management cards (Motive Card)
• asset and trailer tracking
• open API for TMS/ERP

These are the specific surfaces Motive (formerly KeepTruckin Fleet) ships today — not a generic checklist. The most material change for 2026 buyers is reflected in the differentiator above, and the live signup page on the operator's site should be treated as the source of truth for any region-specific availability.

Motive (formerly KeepTruckin Fleet) pricing in 2026

The anchor reference for 2026 is: custom quote (typically USD 25-40 per vehicle/month all-in). The full tier comparison:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional anchors that may step up at renewal):

Hardware and integrations

Motive (formerly KeepTruckin Fleet) operates from San Francisco, California, United States under Motive Technologies, Inc., founded in 2013 (as KeepTruckin); rebranded Motive 2022. Telematics and connectivity context: the service is regulated by, distributed through and serviced under the operator's standard processes for its home market and any adjacent regions where it operates. Customers should confirm regional availability, supported payment methods and any localisation differences on the operator's live signup flow before committing to annual billing.

Who Motive (formerly KeepTruckin Fleet) fits

Motive (formerly KeepTruckin Fleet) is a good match for the following buyers:

• The category-focused subscriber who wants connected fleet management and ELD delivered by Motive Technologies, Inc. from San Francisco, California, United States, with a credible 2025-2026 product trajectory rather than a generic global aggregator.
• The mainstream subscriber evaluating the Starter tier as the entry point and weighing the step-up to higher tiers in the ladder.
• The 2026 buyer who specifically wants the differentiator described above plus the named features listed earlier in this review.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to a longer billing period.
• The careful renewer who wants to verify the actual all-in renewal cost after taxes, FX and post-promotional step-ups instead of relying on the headline list price.

Frequently asked questions

What is Motive (formerly KeepTruckin Fleet) and who operates it?

Motive (formerly KeepTruckin Fleet) is a connected fleet management and ELD service operated by Motive Technologies, Inc., headquartered in San Francisco, California, United States. The product was founded in 2013 (as KeepTruckin); rebranded Motive 2022 and is currently privately held; backed by Insight Partners, IVP, Index Ventures (valued ~USD 2.85B as of 2022). Motive competes with Samsara, Geotab, Verizon Connect and Omnitracs for North American fleet telematics.

How much does Motive (formerly KeepTruckin Fleet) cost in 2026?

The current tier ladder is: Starter, Pro, Premium, Enterprise. The anchor reference for the entry tier is custom quote (typically USD 25-40 per vehicle/month all-in). Local-currency pricing, promotional first-period anchors and bundled discounts can change these numbers — confirm the live price on the operator's site before committing.

Is there a free tier or trial for Motive (formerly KeepTruckin Fleet)?

The free or trial position depends on the tier. Some tiers in the ladder above offer introductory promotions or limited free access; the operator's live signup page is the source of truth for current free-tier or trial mechanics.

Where is Motive (formerly KeepTruckin Fleet) available?

Availability follows Motive Technologies, Inc.'s licensing and operational footprint from San Francisco, California, United States. Motive (formerly KeepTruckin Fleet) primarily serves customers in the operator's home market and any adjacent markets listed on its signup page. Use a payment method and account address registered in a supported region.

What sets Motive (formerly KeepTruckin Fleet) apart in 2026?

In 2025-2026 Motive deepened its AI Dashcam product line (Motive AI Omnicam) and expanded its spend-management Motive Card business across US fleets. Treat the live signup page as the source of truth for the most recent capability or pricing change.

Which devices and platforms does Motive (formerly KeepTruckin Fleet) support?

Motive (formerly KeepTruckin Fleet) ships the named features listed earlier in this review — web, app and (where relevant) hardware surfaces that match the connected fleet management and ELD category. Confirm device-specific compatibility on the live signup or product page before purchase.

How do I cancel Motive (formerly KeepTruckin Fleet)?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled accounts. Subger's cancellation guide walks through each route in detail.

Does Motive (formerly KeepTruckin Fleet) offer a family, multi-seat or multi-user plan?

Family, multi-seat or multi-account structures depend on the tier. Premium or business tiers commonly add multi-profile, multi-seat or shared-household support; entry tiers may restrict simultaneous use. Confirm the per-tier seat, vehicle, device or account limit on the live pricing page.

Is Motive (formerly KeepTruckin Fleet) worth it compared with category alternatives?

Value depends on three factors: the specific feature mix you'll use, the regional price after taxes and FX (Subger's true-price tracker reconciles headline price with the actual all-in renewal cost), and the credibility of the 2025-2026 product trajectory described in the differentiator section. Motive (formerly KeepTruckin Fleet) screens well when those three align; budget-constrained users may prefer the entry tier or wait for promotional pricing.

How can I track price changes for Motive (formerly KeepTruckin Fleet)?

Subger's renewal tracker for Motive (formerly KeepTruckin Fleet) records list-price changes plus promotional anchors over time. Pair it with the deals page for current discounts and the promo codes page for stackable savings at signup.

Get started with Motive (formerly KeepTruckin Fleet)

Confirm the current regional price on Motive Technologies, Inc.'s site, choose the tier that matches your usage (Starter is the common starting point on the ladder above), and check Subger's deals page for Motive (formerly KeepTruckin Fleet) for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Motive (formerly KeepTruckin Fleet) guide
• Latest Motive (formerly KeepTruckin Fleet) deals
• Motive (formerly KeepTruckin Fleet) promo codes
• Motive (formerly KeepTruckin Fleet) true price and renewal tracker
• Browse the connected fleet management and ELD category hub
• All services on Subger