Clay — Free Service Overview

Clay is a go-to-market data and enrichment platform operated by Clay Labs, Inc., headquartered in New York, NY, United States. The product launched in 2017 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Clay earns its keep against competing in the sales prospecting and enrichment category alongside other GTM data platforms.

Quick Facts

• Operator: Clay Labs, Inc.
• Headquarters: New York, NY, United States
• Founded: 2017
• Public-market status: privately held (Series B in early 2025 at $1.25B valuation)
• Flagship paid tier: Starter (Explorer at $349/month annual)
• Free tier available: Yes (Free)
• Where it sells: Sold globally with USD billing
• 2025-2026 differentiator: Clay raised a Series B at a $1.25B valuation in January 2025 and is rolling out the Claygent autonomous AI agent and a public Clay Marketplace for prebuilt playbooks.

What is Clay?

Clay is a go-to-market data and enrichment platform that launched in 2017 under Clay Labs, Inc.. The product is built around Spreadsheet UI for enriching contacts and accounts with 100+ data providers, Built-in AI prompts that scrape, summarise and write outbound messages, Waterfall enrichment that retries fallback providers when the first lookup fails, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Clay across its full lifecycle.

Why choose Clay

Product roadmap and 2025-2026 differentiation

Clay is operated by Clay Labs, Inc. out of New York, NY, United States, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — clay raised a series b at a $1.25b valuation in january 2025 — gives buyers a concrete reason to evaluate Clay now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, Clay ships Two-way CRM sync with Salesforce, HubSpot, Attio and custom REST APIs, Conditional logic, formulas and JavaScript inside each cell and Embedded LinkedIn, Google search and company web crawler integrations. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

Integration ecosystem and developer access

Clay integrates with the rest of the modern productivity and developer stack out of the box. The Clay team maintains documented webhooks, public APIs and official client libraries so engineering teams can wire it into their existing identity, observability and CI/CD systems without bespoke glue code.

Clay pricing in 2026

The current ladder for Clay ranges from Free ($0) up to Enterprise (Custom). The anchor paid tier most teams compare is Starter at Explorer at $349/month annual, sourced from the public Clay pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for Clay, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

Clay apps and platform coverage

Clay runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases Clay fits

• Subscribers using spreadsheet ui for enriching contacts and accounts with 100+ data providers as their primary reason to upgrade
• Teams that need built-in ai prompts that scrape, summarise and write outbound messages on a single billing relationship
• Buyers who value waterfall enrichment that retries fallback providers when the first lookup fails as part of the Starter bundle
• Operators evaluating Clay against competing in the sales prospecting and enrichment category alongside other GTM data platforms
• Existing Clay customers expanding their footprint to Starter from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating Clay alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Clay with adjacent go-to-market data and enrichment platform candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Deals hub, the Promo codes hub and the Renewal price tracker.

Frequently asked questions

Who operates Clay?

The legal operator is Clay Labs, Inc.. The product was founded in 2017; the parent's public-market status today is privately held (Series B in early 2025 at $1.25B valuation).

How much does Clay cost in 2026?

The flagship paid tier (Starter) is Explorer at $349/month annual. The full ladder — Free, Starter, Explorer, Pro, Enterprise — is in the pricing table above with feature differences per tier.

Does Clay offer a free tier or trial?

Yes — Free is available at $0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does Clay run on?

Clay covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in Clay for 2025-2026?

In short, the team continues to invest where it matters most: clay raised a series b at a $1.25b valuation in january 2025. That is the development most likely to influence whether Clay is the right choice for a buyer evaluating go-to-market data and enrichment platform options in 2026.

How does Clay compare to other go-to-market data and enrichment platform options?

Clay differentiates on spreadsheet ui for enriching contacts and accounts with 100+ data providers and built-in ai prompts that scrape, summarise and write outbound messages plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel Clay anytime?

Yes — cancellation is self-service from clay.com under Workspace → Billing. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does Clay offer team, family or enterprise pricing?

Yes — the higher tiers (Enterprise) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is Clay available outside the United States?

Yes. Clay is sold across the following markets: Sold globally with USD billing. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find Clay deals and promo codes?

The Subger deals page tracks current Clay promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with Clay

To sign up for Clay, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free for evaluation or Starter for production usage at Explorer at $349/month annual, or the Enterprise tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Clay Labs, Inc..

Related Subger guides

• Cancel Clay — step-by-step cancellation guide for the current portal
• Clay deals and promo codes — live promotional offers tracked across the year
• Clay true price tracker — renewal-price history and post-trial cost watch
• Clay promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue