The Yes — Overview & Pricing

The Yes (defunct) is a AI fashion shopping app. The service is operated by Pinterest, Inc. (acquired 2022), headquartered in originally New York; Pinterest HQ San Francisco, and was founded in 2018 by Julie Bornstein and Amit Aggarwal. Acquired by Pinterest (NYSE: PINS) in March 2022; The Yes app was shut down with technology integrated into Pinterest's shopping product. Within its category, The Yes (defunct) positions on three pillars: fashion subscriptions coverage, product differentiation, and pricing transparency.

Quick facts · Operator: Pinterest, Inc. (acquired 2022) · HQ: originally New York; Pinterest HQ San Francisco · Founded: 2018 by Julie Bornstein and Amit Aggarwal · Status: Acquired by Pinterest (NYSE: PINS) in March 2022; The Yes app was shut down with technology integrated into Pinterest's shopping product · See live pricing table below for current rates in your country.

What is The Yes (defunct)?

The Yes (defunct) sits in the fashion subscriptions category. The Yes (defunct) is a AI fashion shopping app. In 2025-2026 its differentiator is: The Yes is no longer an active subscription. Subger maintains the historical slug for archival reference; readers researching current alternatives should consider Pinterest's shopping features or competitor AI-styling apps. Subger tracks The Yes (defunct) alongside competing fashion subscriptions services so subscribers can compare pricing, cancellation steps, and live deals in one place.

Why choose The Yes (defunct)

Product positioning

The Yes (defunct) positions in the fashion subscriptions category as: AI fashion shopping app. Its 2025-2026 product priorities centre on the yes is no longer an active subscription. subger maintains the historical slug for archival reference; readers researching current alternatives should consider pinterest's shopping features or competitor ai-styling apps.

Feature breadth

• AI styling (historical) — Personalised shopping feed across 150+ brands.
• Brand network — Designer and contemporary fashion partners.
• Mobile-only app — iOS-first product.
• Wishlist and follow — Save and follow brands.
• Personalised pricing alerts — Track sale prices.
• Pinterest integration — Technology folded into Pinterest's shop section.

2025-2026 product evolution

The Yes (defunct) continues to evolve its product through 2025-2026; the most notable recent change is: The Yes is no longer an active subscription. Subger maintains the historical slug for archival reference; readers researching current alternatives should consider Pinterest's shopping features or competitor AI-styling apps. Subger watches the operator's announcement pages and pricing pages for plan structure changes and reflects them in the live pricing table that accompanies this page.

Where The Yes (defunct) fits among competitors

The Yes (defunct) competes within the broader fashion subscriptions category. Subscribers comparing options should weigh its pricing transparency, contract terms, and the differentiator described above against alternatives in Subger's Fashion subscriptions comparison hub.

Pricing in 2026

The Yes (defunct) publishes a tiered model with the following current tiers (anchor pricing — see the live pricing table below for the exact rate in your country).

Subger tracks plan changes country by country, so verify the live rate for your market in the table below this description.

Curation and try-at-home model

The Yes (defunct) operates a curated catalogue with at-home try-on or styling model. The Yes is no longer an active subscription. Subger maintains the historical slug for archival reference; readers researching current alternatives should consider Pinterest's shopping features or competitor AI-styling apps.

The Yes (defunct) apps and platform support

The Yes (defunct) ships an iOS, Android, and web experience. Customers complete a style quiz at signup, receive stylist-curated boxes or recommendations, and pay only for items they keep. Returns ship in pre-paid packaging. Account management — pause, skip, stylist messages — happens in the same app.

Use cases The Yes (defunct) fits

• Historical reference — Researchers and fashion-tech analysts studying AI-styling startups.
• Pinterest users — Pinterest's shop tab inherited The Yes's stack.
• Alternatives — See Subger's fashion subscription category for active services.

The Yes (defunct) is most useful for households or teams whose primary need aligns with the strengths described above.

Operator profile and corporate context

Legal entity and ownership

The Yes (defunct) is operated by Pinterest, Inc. (acquired 2022), with primary operations based in originally New York; Pinterest HQ San Francisco. The product line was founded in 2018 by Julie Bornstein and Amit Aggarwal. Corporate status: Acquired by Pinterest (NYSE: PINS) in March 2022; The Yes app was shut down with technology integrated into Pinterest's shopping product. Subger records the operator's published legal name to make it easier for subscribers to verify charges on bank statements, locate the correct cancellation contact, and identify the regulator responsible for consumer-protection complaints in the operator's home market.

Headquarters and regional footprint

The operator's headquarters in originally New York; Pinterest HQ San Francisco is the centre of product, billing, and customer-support operations. Tax invoicing, contract law, and data-protection oversight typically follow the rules of the headquarters jurisdiction unless the operator has set up a separate billing entity for a given country. Subger flags country-specific billing entities in the pricing table when they differ from the global parent.

Product history and recent direction

Since 2018 by Julie Bornstein and Amit Aggarwal, The Yes (defunct) has evolved its fashion subscriptions proposition through repeated tier changes, product expansion, and (where applicable) acquisitions or partnerships. The most material 2025-2026 development that subscribers should know about is: The Yes is no longer an active subscription. Subger maintains the historical slug for archival reference; readers researching current alternatives should consider Pinterest's shopping features or competitor AI-styling apps. Subger tracks each change to the public tier list and reflects updated pricing within the The Yes (defunct) pricing card whenever the operator publishes a new rate.

Market context and what to monitor

Where The Yes (defunct) sits in the fashion subscriptions landscape

The Yes (defunct) competes inside the fashion subscriptions category alongside other operators that target the same ai fashion shopping app need. The buying decision usually comes down to the headline monthly price, the renewal-vs-introductory rate, contract length, and the specific feature mix at each tier. The Yes (defunct) currently publishes 1 tier(s) — Shut down (n/a) — which gives shoppers a clear ladder from entry-level (Shut down) to the top option (Shut down).

Renewal-vs-introductory pricing

Many operators in this category quote a low introductory rate that resets to a higher renewal price after the first contract period. Where The Yes (defunct) follows that pattern, Subger captures the renewal step-up in the true-price tracker so subscribers can budget the year-two cost honestly. Where pricing is flat across the contract life, that is noted as well.

What to monitor over the next 12 months

The most important signals for The Yes (defunct) subscribers in 2025-2026 are: (a) any change to the public tier list that adds, removes, or rebrands an existing plan; (b) regional price increases tied to inflation or currency moves; (c) feature additions or removals that materially change tier-vs-tier comparisons; and (d) contract-term changes (length, early-exit fees, automatic-renewal mechanics). Subger watches the operator's pricing page and customer-facing announcements and surfaces relevant changes in the The Yes (defunct) pricing card and the Subger newsletter for the Fashion subscriptions comparison hub.

How Subger keeps The Yes (defunct) pricing honest

Subger mirrors the operator's published price list per country, converts to a comparable currency where helpful, and exposes the renewal-vs-introductory delta directly under the pricing table. Subscribers can use the The Yes (defunct) true-price tracker to see the projected 12-month cost at today's rate and the The Yes (defunct) deals page to monitor active offers in their market.

Frequently asked questions

Is The Yes still active?

No — Pinterest acquired The Yes in March 2022 and shut the app down later that year, folding its technology into Pinterest's shopping features.

Why was it acquired?

Pinterest acquired The Yes to accelerate its shopping experience — particularly Pinterest's shop tab and personalised commerce.

Are there alternatives?

Pinterest Shop, Lyst, Stylumia, and direct retailer apps are common alternatives — see Subger's fashion subscriptions category.

Can I still log in?

No — the app was decommissioned in 2022.

Will it return?

There are no announced plans to relaunch The Yes as a standalone product.

What does Subger track?

Subger keeps the historical slug for archival purposes; the service is marked discontinued.

Get started with The Yes (defunct)

For the live pricing table in your country, scroll up to the pricing tiers section. Subger maintains the cancellation guide, true-price tracker, and active deal list for The Yes (defunct) in your country.

Related Subger guides

• How to cancel The Yes (defunct) — step-by-step cancellation walkthrough
• The Yes (defunct) deals — current promotional offers
• The Yes (defunct) promo codes — active discount codes
• The Yes (defunct) true-price tracker — intro-vs-renewal math
• Fashion subscriptions comparison hub — Subger's editorial fashion subscriptions pillar