Act! CRM

Act! CRM is a crm & sales product operated by Act! LLC (Sage acquired 2001; spun out 2013 to Swiftpage; rebranded Act!). This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the crm & sales category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Act! LLC (Sage acquired 2001; spun out 2013 to Swiftpage; rebranded Act!)
• Headquarters: Scottsdale, Arizona, United States
• Public-market status: privately held under Act! LLC
• Founded: 1987 (Conductor Software / Sage ACT!)
• Category: crm & sales
• Current tiers: Act! Premium Desktop / Act! Premium Cloud / Act! Premium Cloud Plus
• Anchor price (2026): Premium Desktop from USD 39/user/month; Cloud from USD 39/user/month; Cloud Plus from USD 79/user/month

What is Act! CRM?

Act! CRM is a CRM product that centralises contacts, deals and sales activity inside a web app with per-seat billing. Its product surface covers contact and account database with custom fields alongside deal pipeline and stage tracking, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as email integration with Gmail and Outlook.

Why choose Act! CRM

Operator and ecosystem context

Act! CRM is run by Act! LLC (Sage acquired 2001; spun out 2013 to Swiftpage; rebranded Act!) out of Scottsdale, Arizona, United States, established 1987 (Conductor Software / Sage ACT!). That matters because the crm & sales category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Act! Premium Desktop for testing the service, Act! Premium Cloud for everyday use, and Act! Premium Cloud Plus for power users or teams. Anchor pricing for 2026: Premium Desktop from USD 39/user/month; Cloud from USD 39/user/month; Cloud Plus from USD 79/user/month. Consult Subger's true-price tracker for Act! CRM for all-in renewal costs.

CRM and sales features

Beyond the headline features, the 2025-2026 differentiator for Act! CRM is 2024-2025 added Act! Insight reporting dashboards and Act! Companion mobile app updates; positioning as the long-running SMB CRM for relationship-focused businesses. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their crm & sales catalog on autopilot.

Act! CRM features that matter in 2026

Highlights of the current feature set:

• contact and account database with custom fields
• deal pipeline and stage tracking
• email integration with Gmail and Outlook
• sales activity logging and reporting
• mobile companion app for reps on the road
• API and integrations with marketing, support and accounting tools

Buyers should treat this list as a baseline for Act! CRM in the crm & sales category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Act! CRM pricing in 2026

Reference pricing for Act! CRM in 2026: Premium Desktop from USD 39/user/month; Cloud from USD 39/user/month; Cloud Plus from USD 79/user/month. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Act! CRM apps and platform support

Surface availability for Act! CRM can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Act! CRM fits

Act! CRM is most likely a good match for the following buyers:

• Sales teams who want a focused pipeline and contact database rather than building tracking in spreadsheets — the core target audience for the product.
• The category-focused subscriber who specifically wants contact and account database with custom fields from a crm & sales operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Act! Premium Desktop / Act! Premium Cloud / Act! Premium Cloud Plus) and willing to pay up for deal pipeline and stage tracking.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Act! CRM and who runs it?

Act! CRM is a crm & sales product operated by Act! LLC (Sage acquired 2001; spun out 2013 to Swiftpage; rebranded Act!) headquartered in Scottsdale, Arizona, United States, founded 1987 (Conductor Software / Sage ACT!). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Act! CRM cost in 2026?

Current tiers are Act! Premium Desktop, Act! Premium Cloud, Act! Premium Cloud Plus. Anchor reference pricing for 2026: Premium Desktop from USD 39/user/month; Cloud from USD 39/user/month; Cloud Plus from USD 79/user/month. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Act! CRM?

There is no perpetual free tier listed publicly for the standard Act! CRM subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Act! CRM available?

Availability follows the operator's service footprint anchored on Scottsdale, Arizona, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Act! CRM apart right now?

The current 2025-2026 differentiator is 2024-2025 added Act! Insight reporting dashboards and Act! Companion mobile app updates; positioning as the long-running SMB CRM for relationship-focused businesses. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Act! CRM support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Act! CRM?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Act! CRM walks through each route step-by-step.

Does Act! CRM offer a team or family plan?

Team, household or family structures depend on the tier. The Act! Premium Cloud Plus tier commonly adds multi-seat or multi-profile support; the entry Act! Premium Desktop tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Act! CRM worth it compared to crm & sales alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Act! CRM reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Act! CRM?

Subger's renewal tracker for Act! CRM records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Act! CRM

Confirm the current regional price on the operator's site (Premium Desktop from USD 39/user/month; Cloud from USD 39/user/month; Cloud Plus from USD 79/user/month), choose the tier that matches your usage (Act! Premium Desktop, Act! Premium Cloud are the most common starting points), and check Subger's deals page for Act! CRM for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Act! CRM guide
• Latest Act! CRM deals
• Act! CRM promo codes
• Act! CRM true price and renewal tracker
• Browse the crm & sales category hub
• All services on Subger