Affinity

Affinity is a crm & sales product operated by Affinity Co.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the crm & sales category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Affinity Co.
• Headquarters: San Francisco, California, United States
• Public-market status: privately held; raised USD 80M Series C 2022
• Founded: 2014 (founded by Ray Zhou, Shubham Goel and Joe Lonsdale)
• Category: crm & sales
• Current tiers: Essentials / Scale / Advanced / Enterprise
• Anchor price (2026): Essentials USD 2,000/year (3 seats); Scale USD 5,000/year; Advanced custom; Enterprise custom

What is Affinity?

Affinity is a CRM product that centralises contacts, deals and sales activity inside a web app with per-seat billing. Its product surface covers contact and account database with custom fields alongside deal pipeline and stage tracking, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as email integration with Gmail and Outlook.

Why choose Affinity

Operator and ecosystem context

Affinity is run by Affinity Co. out of San Francisco, California, United States, established 2014 (founded by Ray Zhou, Shubham Goel and Joe Lonsdale). That matters because the crm & sales category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Essentials for testing the service, Scale for everyday use, and Advanced for power users or teams. Anchor pricing for 2026: Essentials USD 2,000/year (3 seats); Scale USD 5,000/year; Advanced custom; Enterprise custom. Consult Subger's true-price tracker for Affinity for all-in renewal costs.

CRM and sales features

Beyond the headline features, the 2025-2026 differentiator for Affinity is 2024-2025 expanded as the leading relationship intelligence CRM for VC, PE and dealmaking; competing with Salesforce and HubSpot. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their crm & sales catalog on autopilot.

Affinity features that matter in 2026

Highlights of the current feature set:

• contact and account database with custom fields
• deal pipeline and stage tracking
• email integration with Gmail and Outlook
• sales activity logging and reporting
• mobile companion app for reps on the road
• API and integrations with marketing, support and accounting tools

Buyers should treat this list as a baseline for Affinity in the crm & sales category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Affinity pricing in 2026

Reference pricing for Affinity in 2026: Essentials USD 2,000/year (3 seats); Scale USD 5,000/year; Advanced custom; Enterprise custom. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Affinity apps and platform support

Surface availability for Affinity can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Affinity fits

Affinity is most likely a good match for the following buyers:

• Sales teams who want a focused pipeline and contact database rather than building tracking in spreadsheets — the core target audience for the product.
• The category-focused subscriber who specifically wants contact and account database with custom fields from a crm & sales operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Essentials / Scale / Advanced) and willing to pay up for deal pipeline and stage tracking.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Affinity and who runs it?

Affinity is a crm & sales product operated by Affinity Co. headquartered in San Francisco, California, United States, founded 2014 (founded by Ray Zhou, Shubham Goel and Joe Lonsdale). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Affinity cost in 2026?

Current tiers are Essentials, Scale, Advanced, Enterprise. Anchor reference pricing for 2026: Essentials USD 2,000/year (3 seats); Scale USD 5,000/year; Advanced custom; Enterprise custom. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Affinity?

There is no perpetual free tier listed publicly for the standard Affinity subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Affinity available?

Availability follows the operator's service footprint anchored on San Francisco, California, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Affinity apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded as the leading relationship intelligence CRM for VC, PE and dealmaking; competing with Salesforce and HubSpot. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Affinity support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Affinity?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Affinity walks through each route step-by-step.

Does Affinity offer a team or family plan?

Team, household or family structures depend on the tier. The Enterprise tier commonly adds multi-seat or multi-profile support; the entry Essentials tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Affinity worth it compared to crm & sales alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Affinity reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Affinity?

Subger's renewal tracker for Affinity records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Affinity

Confirm the current regional price on the operator's site (Essentials USD 2,000/year (3 seats); Scale USD 5,000/year; Advanced custom; Enterprise custom), choose the tier that matches your usage (Essentials, Scale are the most common starting points), and check Subger's deals page for Affinity for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Affinity guide
• Latest Affinity deals
• Affinity promo codes
• Affinity true price and renewal tracker
• Browse the crm & sales category hub
• All services on Subger