Census — Free Service Overview
Census is a free Dev Tools & IDEs service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About Census
Census is a reverse-ETL and customer data activation operated by Stitch Data, Inc. (doing business as Census), headquartered in San Francisco, California, United States. The product launched in 2018 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Census earns its keep against competing in the reverse-ETL and customer data activation category alongside other data-warehouse-native platforms.
Quick Facts
- Operator: Stitch Data, Inc. (doing business as Census)
- Headquarters: San Francisco, California, United States
- Founded: 2018
- Public-market status: privately held (Series B 2022 led by Tiger Global)
- Flagship paid tier: Starter (Starter from $311/month)
- Free tier available: Yes (Free)
- Where it sells: Sold globally with USD billing
- 2025-2026 differentiator: Census shipped Census Embedded for SaaS platforms in 2024 and is rolling out AI agents for audience generation plus deeper Databricks Unity Catalog support in 2025.
What is Census?
Census is a reverse-ETL and customer data activation that launched in 2018 under Stitch Data, Inc. (doing business as Census). The product is built around Reverse-ETL syncs from Snowflake, BigQuery, Redshift, Databricks and Postgres, 100+ destination connectors including Salesforce, HubSpot, Iterable and Braze, Native dbt and data warehouse-modelling integration, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Census across its full lifecycle.
Why choose Census
Product roadmap and 2025-2026 differentiation
Census is operated by Stitch Data, Inc. (doing business as Census) out of San Francisco, California, United States, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — census shipped census embedded for saas platforms in 2024 — gives buyers a concrete reason to evaluate Census now rather than waiting for the next refresh cycle.
Feature breadth that matters
Beyond the headline, Census ships Real-time sync via change data capture, Audience builder for self-serve segments without SQL and Workflows for cross-destination orchestration and approvals. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.
Integration ecosystem and developer access
Census integrates with the rest of the modern productivity and developer stack out of the box. The Census team maintains documented webhooks, public APIs and official client libraries so engineering teams can wire it into their existing identity, observability and CI/CD systems without bespoke glue code.
Census pricing in 2026
The current ladder for Census ranges from Free ($0) up to Census Embedded (Custom). The anchor paid tier most teams compare is Starter at Starter from $311/month, sourced from the public Census pricing page.
| Tier | Headline price | What's included |
|---|---|---|
| Free | $0 | 1 destination, 10 syncs, daily refresh |
| Starter | from $311/month | 5 destinations, hourly refresh, basic governance |
| Platform | Custom (typ. $4,000+/month) | Unlimited destinations, real-time, dataset modelling |
| Enterprise | Custom | SSO, audit log, dedicated success manager, on-prem option |
| Census Embedded | Custom | White-label reverse ETL for SaaS platforms |
Live pricing across countries
For country-by-country billing currency, taxes and renewal pricing for Census, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.
Census apps and platform coverage
Census runs on the platforms its category demands. The table below summarises coverage as of 2026.
| Platform | Supported |
|---|---|
| Web app | Yes |
| REST API | Yes |
| dbt integration | Yes |
Use cases Census fits
- Subscribers using reverse-etl syncs from snowflake, bigquery, redshift, databricks and postgres as their primary reason to upgrade
- Teams that need 100+ destination connectors including salesforce, hubspot, iterable and braze on a single billing relationship
- Buyers who value native dbt and data warehouse-modelling integration as part of the Starter bundle
- Operators evaluating Census against competing in the reverse-ETL and customer data activation category alongside other data-warehouse-native platforms
- Existing Census customers expanding their footprint to Starter from a free or entry tier
Comparable products in the Subger catalogue
If you are evaluating Census alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Census with adjacent reverse-ETL and customer data activation candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Subscription comparisons, the Cancel guides hub and the Deals hub.
Frequently asked questions
Who operates Census?
The legal operator is Stitch Data, Inc. (doing business as Census). The product was founded in 2018; the parent's public-market status today is privately held (Series B 2022 led by Tiger Global).
How much does Census cost in 2026?
The flagship paid tier (Starter) is Starter from $311/month. The full ladder — Free, Starter, Platform, Enterprise, Census Embedded — is in the pricing table above with feature differences per tier.
Does Census offer a free tier or trial?
Yes — Free is available at $0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.
What platforms does Census run on?
Census covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.
What's new in Census for 2025-2026?
In short, the team continues to invest where it matters most: census shipped census embedded for saas platforms in 2024. That is the development most likely to influence whether Census is the right choice for a buyer evaluating reverse-ETL and customer data activation options in 2026.
How does Census compare to other reverse-ETL and customer data activation options?
Census differentiates on reverse-etl syncs from snowflake, bigquery, redshift, databricks and postgres and 100+ destination connectors including salesforce, hubspot, iterable and braze plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.
Can I cancel Census anytime?
Yes — cancellation is managed through the Census customer success team and contract terms. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.
Does Census offer team, family or enterprise pricing?
Yes — the higher tiers (Census Embedded) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.
Is Census available outside the United States?
Yes. Census is sold across the following markets: Sold globally with USD billing. See the live pricing table for country-specific tier pricing in local currencies where applicable.
Where can I find Census deals and promo codes?
The Subger deals page tracks current Census promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.
Get started with Census
To sign up for Census, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free for evaluation or Starter for production usage at Starter from $311/month, or the Census Embedded tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Stitch Data, Inc. (doing business as Census).
Related Subger guides
- Cancel Census — step-by-step cancellation guide for the current portal
- Census deals and promo codes — live promotional offers tracked across the year
- Census true price tracker — renewal-price history and post-trial cost watch
- Census promo codes — coupon and code archive with expiration tracking
- Browse the full Subger services catalogue
Pricing
| Regional pricing | Core | Platform | Enterprise |
|---|---|---|---|
| 🇺🇸United StatesUSD | $800.00 | $0.00 | $0.00 |
| 🇦🇷ArgentinaARS | ARS 696,000.00 | ARS 0.00 | ARS 0.00 |
| 🇦🇺AustraliaAUD | A$1,224.00≈ $886.23 | A$0.00≈ $0.00 | A$0.00≈ $0.00 |
| 🇧🇷BrazilBRL | R$3,976.00≈ $811.11 | R$0.00≈ $0.00 | R$0.00≈ $0.00 |
| 🇨🇦CanadaCAD | CA$1,088.00≈ $796.09 | CA$0.00≈ $0.00 | CA$0.00≈ $0.00 |
| 🇨🇿Czech RepublicCZK | CZK 18,560.00≈ $897.38 | CZK 0.00≈ $0.00 | CZK 0.00≈ $0.00 |
| 🇩🇰DenmarkDKK | DKK 5,496.00≈ $865.30 | DKK 0.00≈ $0.00 | DKK 0.00≈ $0.00 |
| 🇫🇷FranceEUR | €736.00≈ $865.90 | €0.00≈ $0.00 | €0.00≈ $0.00 |
| 🇩🇪GermanyEUR | €736.00≈ $865.90 | €0.00≈ $0.00 | €0.00≈ $0.00 |
| 🇮🇳IndiaINR | ₹66,400.00≈ $696.63 | ₹0.00≈ $0.00 | ₹0.00≈ $0.00 |
| 🇮🇱IsraelILS | ₪2,920.00≈ $1,004.32 | ₪0.00≈ $0.00 | ₪0.00≈ $0.00 |
| 🇮🇹ItalyEUR | €736.00≈ $865.90 | €0.00≈ $0.00 | €0.00≈ $0.00 |
| 🇯🇵JapanJPY | ¥119,600.00≈ $761.13 | ¥0.00≈ $0.00 | ¥0.00≈ $0.00 |
| 🇲🇽MexicoMXN | MX$13,680.00≈ $794.43 | MX$0.00≈ $0.00 | MX$0.00≈ $0.00 |
| 🇳🇱NetherlandsEUR | €736.00≈ $865.90 | €0.00≈ $0.00 | €0.00≈ $0.00 |
| 🇳🇿New ZealandNZD | NZ$1,304.00≈ $775.41 | NZ$0.00≈ $0.00 | NZ$0.00≈ $0.00 |
| 🇳🇴NorwayNOK | NOK 8,400.00≈ $912.73 | NOK 0.00≈ $0.00 | NOK 0.00≈ $0.00 |
| 🇵🇱PolandPLN | PLN 3,200.00≈ $887.97 | PLN 0.00≈ $0.00 | PLN 0.00≈ $0.00 |
| 🇸🇬SingaporeSGD | SGD 1,072.00≈ $844.30 | SGD 0.00≈ $0.00 | SGD 0.00≈ $0.00 |
| 🇿🇦South AfricaZAR | ZAR 14,960.00≈ $909.64 | ZAR 0.00≈ $0.00 | ZAR 0.00≈ $0.00 |
| 🇰🇷South KoreaKRW | ₩1,056,000.00≈ $716.95 | ₩0.00≈ $0.00 | ₩0.00≈ $0.00 |
| 🇪🇸SpainEUR | €736.00≈ $865.90 | €0.00≈ $0.00 | €0.00≈ $0.00 |
| 🇸🇪SwedenSEK | SEK 8,320.00≈ $899.97 | SEK 0.00≈ $0.00 | SEK 0.00≈ $0.00 |
| 🇨🇭SwitzerlandCHF | CHF 704.00≈ $903.91 | CHF 0.00≈ $0.00 | CHF 0.00≈ $0.00 |
| 🇦🇪United Arab EmiratesAED | AED 2,936.00 | AED 0.00 | AED 0.00 |
| 🇬🇧United KingdomGBP | £632.00≈ $859.71 | £0.00≈ $0.00 | £0.00≈ $0.00 |
Prices converted at current exchange rate
Available Guides
Sources
Subger is not affiliated with, endorsed by, or connected to Census or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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