Hotjar

Hotjar is operated by Hotjar Ltd. (a Contentsquare company since acquisition 2021), headquartered in Sliema, Malta (Subsidiary of Contentsquare (privately held; valued $5.6B in 2022 Series F)). The product launched in 2014 and a behavioural analytics tool combining recordings, heatmaps and surveys. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.

Quick facts

• Operator: Hotjar Ltd. (a Contentsquare company since acquisition 2021)
• Headquarters: Sliema, Malta
• Public-market status: Subsidiary of Contentsquare (privately held; valued $5.6B in 2022 Series F)
• Founded: 2014
• Category: marketing & analytics
• Current tiers: Basic / Plus / Business / Scale
• Anchor price (2026): free for 35 daily sessions
• Competitive set: competing with Microsoft Clarity, FullStory and Smartlook in behavioural analytics

What is Hotjar?

Hotjar is a behavioural analytics tool combining recordings, heatmaps and surveys. The product is competing with Microsoft Clarity, FullStory and Smartlook in behavioural analytics. Customers buy a tier that matches their usage profile — the entry tier handles session recordings, while the mid and premium tiers add depth such as heatmaps (click, move, scroll) and surveys and feedback widgets. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).

Why choose Hotjar

Operator and market position

Hotjar Ltd. (a Contentsquare company since acquisition 2021) runs Hotjar from Sliema, Malta. Its public-market status (Subsidiary of Contentsquare (privately held; valued $5.6B in 2022 Series F)) and category position (competing with Microsoft Clarity, FullStory and Smartlook in behavioural analytics) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.

Tier ladder and pricing

The Hotjar tier ladder runs Basic, Plus, Business, Scale. Anchor pricing in 2026 starts around free for 35 daily sessions for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Hotjar for the all-in renewal cost after taxes and FX conversion.

Apps, integrations and customer experience

Apps and customer-experience surfaces matter as much as headline feature counts. Hotjar delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2025 Hotjar AI for survey generation and Contentsquare cross-product integration.

Hotjar features that matter in 2026

Current feature set that buyers should weigh:

• session recordings
• heatmaps (click, move, scroll)
• surveys and feedback widgets
• funnels and trends
• integrations with Google Analytics, Slack and HubSpot
• Hotjar AI for surveys

Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.

Hotjar pricing in 2026

The Hotjar tier ladder in 2026 looks like:

Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:

Hotjar apps and platform support

Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.

Who Hotjar fits

Hotjar is most likely a good match for the following buyers:

• Product and ux teams analysing user behaviour on websites and saas apps — the core target audience for the product.
• Category-focused subscribers who specifically want session recordings from competing with Microsoft Clarity, FullStory and Smartlook in behavioural analytics rather than a generalist platform.
• Tier-comparing households or teams evaluating the Basic → Scale ladder and willing to pay up for funnels and trends.
• Cross-device users who need apps across the surfaces in the platform table above.
• Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

Who runs Hotjar and where is it based?

Hotjar is run by Hotjar Ltd. (a Contentsquare company since acquisition 2021), headquartered in Sliema, Malta. The operator's public-market status is: Subsidiary of Contentsquare (privately held; valued $5.6B in 2022 Series F). The product was founded in 2014.

How much does Hotjar cost in 2026?

The 2026 tier ladder is Basic, Plus, Business, Scale, with anchor pricing starting around free for 35 daily sessions. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.

Is there a free tier or free trial for Hotjar?

Yes — the Basic tier is positioned as an entry option without an immediate paid commitment.

Where is Hotjar available?

Availability follows the operator's licensing and service footprint from Sliema, Malta. Confirm regional availability on the official site before subscribing.

What 2025-2026 features set Hotjar apart right now?

The live differentiator to watch: 2024-2025 Hotjar AI for survey generation and Contentsquare cross-product integration. Pair that with the headline features (session recordings, heatmaps (click, move, scroll), surveys and feedback widgets) to judge whether the current roadmap fits your needs.

Which competitors should buyers compare Hotjar against?

Hotjar is most directly competing with Microsoft Clarity, FullStory and Smartlook in behavioural analytics. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.

How do I cancel Hotjar?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Hotjar walks through each route step-by-step.

Does Hotjar offer a team or multi-seat plan?

Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and SSO; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.

How can I track price changes for Hotjar?

Subger's renewal tracker for Hotjar records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Hotjar

Confirm the current regional price on the Hotjar Ltd. (a Contentsquare company since acquisition 2021) signup page, choose the tier that matches your usage (Basic or Plus are the most common starting points), and check Subger's deals page for Hotjar for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Hotjar guide
• Latest Hotjar deals
• Hotjar promo codes
• Hotjar true price and renewal tracker
• Browse the marketing & analytics category hub
• All services on Subger