MyFitnessPal

MyFitnessPal is a workout subscription operated by MyFitnessPal, Inc. (a portfolio company of Francisco Partners), headquartered in Austin, Texas, United States (with additional teams in San Francisco). This 2026 review covers the operator, the current tier structure, the live feature set and the buying considerations that distinguish MyFitnessPal from its category peers.

Quick facts

• Operator: MyFitnessPal, Inc. (a portfolio company of Francisco Partners)
• Headquarters: Austin, Texas, United States (with additional teams in San Francisco)
• Founded: 2005 (acquired by Under Armour in 2015 for $475 million; sold to Francisco Partners in October 2020 for $345 million)
• Public-market status: privately held by Francisco Partners since the 2020 carve-out from Under Armour
• Category: workout
• Current tiers: MyFitnessPal Free / MyFitnessPal Premium / MyFitnessPal Premium + AI
• Anchor pricing (2026): $19.99/month or $79.99/year for macros, recipe importer, custom dashboards and ad-free experience

What is MyFitnessPal?

MyFitnessPal is a calorie- and macro-tracking app with one of the largest verified-food databases and a freemium model anchored on the Premium subscription. The product surface is operated by MyFitnessPal, Inc. (a portfolio company of Francisco Partners) from Austin, Texas, United States (with additional teams in San Francisco) and reaches customers through the operator's web and mobile billing surfaces. Subscribers pick a tier matching their usage intensity; the entry tier suits casual evaluation while higher tiers add the features below.

Why choose MyFitnessPal

Product category fit

MyFitnessPal competes with LoseIt!, Cronometer, Lifesum, Yazio and Noom on calorie tracking, and overlaps with broader fitness platforms like Apple Fitness+ and Strava on activity tracking. That market position matters because category buyers should match the operator's specific feature emphasis to their own workflow rather than picking on headline price alone — the workout category includes very different operator profiles (geographic footprint, ownership structure, feature depth).

Plan structure and ecosystem

The MyFitnessPal tier ladder splits across 3 groups — MyFitnessPal Free (Free with food/exercise logging, manual goal setting and a verified-food database), MyFitnessPal Premium ($19.99/month or $79.99/year for macros, recipe importer, custom dashboards and ad-free experience), MyFitnessPal Premium + AI (Bundled Premium tier with the AI-coach features available in 2025 rollout markets). Subger's true-price tracker for myfitnesspal reconciles the headline tier price with the actual all-in renewal cost after taxes, FX conversion and step-up from any promotional anchor.

2025-2026 product direction

Through 2024-2025 MyFitnessPal de-emphasised free-tier features (introducing limits on barcode scanning and recipe importing in the free plan) while pushing Premium AI-coach features; a 2025 product update rolled smart-meal suggestions and AI-generated recipe scoring. This is the live buying signal that distinguishes MyFitnessPal in 2026 compared to its prior-year proposition.

MyFitnessPal features that matter in 2026

Concrete features the operator currently emphasises:

• food database of 14 million+ verified items with barcode scanner across iOS, Android and web
• macronutrient tracking (carbs/protein/fat) plus micronutrient detail in Premium
• recipe importer (URL-based), meal planner and food-insights dashboards
• exercise logging, step tracking and integration with Apple Health, Google Fit, Garmin, Fitbit, Withings, Oura and Strava
• weight, body-measurement and progress tracking with historical charts
• personalised nutrition goals and AI-powered insights launched through 2024-2025 in Premium

These features describe the current MyFitnessPal product surface. Regional availability and tier inclusion can vary — check the live signup flow on the operator's site for the specific feature mix in your country.

MyFitnessPal pricing in 2026

The MyFitnessPal tier ladder for 2026 looks as follows. Confirm live regional prices and any promotional first-period anchors on the operator's checkout flow before committing:

Subger pairs the operator's public price with the actual all-in renewal cost, plus active discount codes and promotional anchors:

MyFitnessPal apps and platform support

Surface availability can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who MyFitnessPal fits

MyFitnessPal is a good match for the following buyer profiles:

• People tracking calories, macros or weight for fitness, weight loss, weight gain or medical-condition management who want a barcode-driven log paired with wearable integrations — the core target audience for MyFitnessPal.
• The category-focused subscriber who specifically wants the workout feature set described above from MyFitnessPal, Inc. (a portfolio company of Francisco Partners) rather than from a generalist provider.
• The tier-comparing buyer evaluating MyFitnessPal Free vs. MyFitnessPal Premium vs. MyFitnessPal Premium + AI against actual monthly usage rather than headline price alone.
• The cross-device customer who needs the apps and surfaces listed in the platform table above plus a credible upgrade path as new devices roll out.
• The price-sensitive shopper who pairs the true-price tracker for MyFitnessPal and MyFitnessPal deals page with the operator's pricing page before committing to annual billing.

Frequently asked questions

What is MyFitnessPal and who runs it?

MyFitnessPal is a workout subscription operated by MyFitnessPal, Inc. (a portfolio company of Francisco Partners), headquartered in Austin, Texas, United States (with additional teams in San Francisco) (privately held by Francisco Partners since the 2020 carve-out from Under Armour). Subscriptions are sold directly via the operator's website and mobile apps.

How much does MyFitnessPal cost in 2026?

Current tier prices: MyFitnessPal Free — Free with food/exercise logging, manual goal setting and a verified-food database; MyFitnessPal Premium — $19.99/month or $79.99/year for macros, recipe importer, custom dashboards and ad-free experience; MyFitnessPal Premium + AI — Bundled Premium tier with the AI-coach features available in 2025 rollout markets. Regional currency and tax conversions can adjust the live checkout total, so always confirm via the operator's signup page before committing.

Is there a free tier or free trial for MyFitnessPal?

Yes — MyFitnessPal Free is available without an immediate paid commitment: Free with food/exercise logging, manual goal setting and a verified-food database.

Where is MyFitnessPal available?

Availability follows MyFitnessPal, Inc. (a portfolio company of Francisco Partners)'s licensing and service footprint, anchored in Austin, Texas, United States (with additional teams in San Francisco). Confirm regional availability on the official site before subscribing.

What 2025-2026 features set MyFitnessPal apart right now?

Through 2024-2025 MyFitnessPal de-emphasised free-tier features (introducing limits on barcode scanning and recipe importing in the free plan) while pushing Premium AI-coach features; a 2025 product update rolled smart-meal suggestions and AI-generated recipe scoring. Watch the operator's release notes or blog for further 2025-2026 announcements.

Which devices and platforms does MyFitnessPal support?

Coverage spans the surfaces shown in the platform table above. The current mobile and web apps are the recommended way to consume the service; legacy devices may be deprecated in successive releases.

How do I cancel MyFitnessPal?

Cancel through the account or subscription settings on the surface where you bought the plan — the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for MyFitnessPal walks through each route step-by-step.

Does MyFitnessPal offer a family, business or multi-user plan?

The tier structure (MyFitnessPal Free, MyFitnessPal Premium, MyFitnessPal Premium + AI) covers the operator's standard buyer profiles. Per-tier seat or device limits depend on the specific plan — confirm the per-tier seat limit on the live pricing page.

Is MyFitnessPal worth it compared to category alternatives?

Value depends on three factors: the specific feature mix you'll use from the list above, the regional price after taxes and FX conversion (Subger's true-price tracker for MyFitnessPal reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap — Through 2024-2025 MyFitnessPal de-emphasised free-tier features (introducing limits on barcode scanning and recipe importing in the free plan) while pushing Premium AI-coach features; a 2025 product update rolled smart-meal suggestions and AI-generated recipe scoring.

How can I track price changes for MyFitnessPal?

Subger's renewal tracker for MyFitnessPal records list-price changes plus promotional anchors over time. Pair it with the MyFitnessPal deals page for current discount codes and the MyFitnessPal promo codes page for stackable savings at signup.

Get started with MyFitnessPal

Confirm the live regional price on MyFitnessPal, Inc. (a portfolio company of Francisco Partners)'s signup flow, choose the tier matching your usage (MyFitnessPal Free, MyFitnessPal Premium are the most common starting points), and check Subger's deals page for MyFitnessPal for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel MyFitnessPal guide
• Latest MyFitnessPal deals
• MyFitnessPal promo codes
• MyFitnessPal true-price and renewal tracker
• Browse the workout category hub
• All services on Subger