Apollo.io

Apollo.io is a crm & sales product operated by Apollo.io, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the crm & sales category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Apollo.io, Inc.
• Headquarters: San Francisco, California, United States
• Public-market status: privately held; raised USD 100M Series D 2023 at USD 1.6B valuation led by Bain Capital Ventures
• Founded: 2015 (founded by Tim Zheng, Ray Li and Roy Chung)
• Category: crm & sales
• Current tiers: Free / Basic / Professional / Organization
• Anchor price (2026): Free with limited credits; Basic USD 49/user/month; Professional USD 79; Organization USD 119 (annual)

What is Apollo.io?

Apollo.io is a CRM product that centralises contacts, deals and sales activity inside a web app with per-seat billing. Its product surface covers contact and account database with custom fields alongside deal pipeline and stage tracking, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as email integration with Gmail and Outlook.

Why choose Apollo.io

Operator and ecosystem context

Apollo.io is run by Apollo.io, Inc. out of San Francisco, California, United States, established 2015 (founded by Tim Zheng, Ray Li and Roy Chung). That matters because the crm & sales category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Free for testing the service, Basic for everyday use, and Professional for power users or teams. Anchor pricing for 2026: Free with limited credits; Basic USD 49/user/month; Professional USD 79; Organization USD 119 (annual). Consult Subger's true-price tracker for Apollo.io for all-in renewal costs.

CRM and sales features

Beyond the headline features, the 2025-2026 differentiator for Apollo.io is 2024-2025 expanded Apollo AI for outbound email and sequence personalisation; 60M+ companies and 270M+ contact records in the B2B database. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their crm & sales catalog on autopilot.

Apollo.io features that matter in 2026

Highlights of the current feature set:

• contact and account database with custom fields
• deal pipeline and stage tracking
• email integration with Gmail and Outlook
• sales activity logging and reporting
• mobile companion app for reps on the road
• API and integrations with marketing, support and accounting tools

Buyers should treat this list as a baseline for Apollo.io in the crm & sales category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Apollo.io pricing in 2026

Reference pricing for Apollo.io in 2026: Free with limited credits; Basic USD 49/user/month; Professional USD 79; Organization USD 119 (annual). The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Apollo.io apps and platform support

Surface availability for Apollo.io can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Apollo.io fits

Apollo.io is most likely a good match for the following buyers:

• Sales teams who want a focused pipeline and contact database rather than building tracking in spreadsheets — the core target audience for the product.
• The category-focused subscriber who specifically wants contact and account database with custom fields from a crm & sales operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Free / Basic / Professional) and willing to pay up for deal pipeline and stage tracking.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Apollo.io and who runs it?

Apollo.io is a crm & sales product operated by Apollo.io, Inc. headquartered in San Francisco, California, United States, founded 2015 (founded by Tim Zheng, Ray Li and Roy Chung). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Apollo.io cost in 2026?

Current tiers are Free, Basic, Professional, Organization. Anchor reference pricing for 2026: Free with limited credits; Basic USD 49/user/month; Professional USD 79; Organization USD 119 (annual). Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Apollo.io?

Yes — Free is available without an immediate paid commitment.

Where is Apollo.io available?

Availability follows the operator's service footprint anchored on San Francisco, California, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Apollo.io apart right now?

The current 2025-2026 differentiator is 2024-2025 expanded Apollo AI for outbound email and sequence personalisation; 60M+ companies and 270M+ contact records in the B2B database. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Apollo.io support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Apollo.io?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Apollo.io walks through each route step-by-step.

Does Apollo.io offer a team or family plan?

Team, household or family structures depend on the tier. The Organization tier commonly adds multi-seat or multi-profile support; the entry Free tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Apollo.io worth it compared to crm & sales alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Apollo.io reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Apollo.io?

Subger's renewal tracker for Apollo.io records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Apollo.io

Confirm the current regional price on the operator's site (Free with limited credits; Basic USD 49/user/month; Professional USD 79; Organization USD 119 (annual)), choose the tier that matches your usage (Free, Basic are the most common starting points), and check Subger's deals page for Apollo.io for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Apollo.io guide
• Latest Apollo.io deals
• Apollo.io promo codes
• Apollo.io true price and renewal tracker
• Browse the crm & sales category hub
• All services on Subger