Attio — Free Service Overview

Attio is a crm sales platform operated by Attio Ltd, headquartered in London, United Kingdom. This Subger guide covers who runs Attio, the current tier ladder and pricing, the feature set that anchors the product on its category shelf, the devices and surfaces the apps support, and the questions Attio customers ask most often.

Quick facts about Attio

• Brand: Attio
• Operator: Attio Ltd
• Headquarters: London, United Kingdom
• Founded: 2019
• Ownership: privately held; backed by Redpoint Ventures, Balderton and Point Nine; Series B announced 2024 at reported $200M valuation
• Category: Crm Sales
• Anchor price: $29/seat/month on the Plus tier
• 2025-2026 buying signal: see the differentiator section below

What is Attio?

Attio is positioned in the crm sales space as follows: Attio competes in the modern data-native CRM class, aimed at startup operators, VCs and ops teams that find legacy CRMs rigid and want a spreadsheet-meets-graph workspace. The product is shipped by Attio Ltd from London, United Kingdom and reaches its customers through the surfaces detailed in the platform-support table later on this page. Availability of specific features can vary by tier and region; the in-app or vendor-site experience in your market is always the canonical source.

Who operates Attio?

Operator and headquarters

Attio is operated by Attio Ltd from London, United Kingdom. The company was founded in 2019, giving it a track record across multiple product cycles in the crm sales category.

Ownership and funding

On ownership: privately held; backed by Redpoint Ventures, Balderton and Point Nine; Series B announced 2024 at reported $200M valuation. This shapes the buyer signal — public-company governance, venture-backed scale, founder-led independence and private-equity-owned operating models each carry different roadmap and pricing trajectories. Review the operator's investor or company-news pages for the most recent status.

Jurisdiction and reach

With HQ in London, United Kingdom, Attio operates under the corporate and data-protection regime of its home jurisdiction; cross-border customers are typically served via local entities or processors as documented in the operator's Privacy Policy and Terms of Service.

Why choose Attio

Feature breadth

Attio ships the following capabilities that anchor it on the crm sales shelf:

• Data-model-first CRM with custom objects, attributes and relationships
• Real-time email and calendar sync that builds the people graph automatically
• Workflow automations with branching logic and external API steps
• Reports builder with charts, dashboards and shared views
• Granular per-record and per-field permission model
• Two-way sync with Linear, Slack, HubSpot and other tools
• API and webhooks for programmatic CRM use
• AI-assisted enrichment that fills missing company and person attributes

Plan structure and household fit

The current tier ladder for Attio scales from an entry plan up to enterprise-grade options, with the Plus tier sitting in the typical sweet spot for most buyers. Annual prepay usually unlocks a meaningful discount over month-to-month; check the live widget on this page for the vendor-current price in your country and currency.

2025-2026 differentiator

In 2025 Attio launched AI Research — autonomous agents that browse the web to enrich company records with founders, headcount, funding and tech stack on demand.

Attio pricing in 2026

The current advertised tier ladder for Attio (as published by Attio Ltd; check the live widget on this page for your country and currency):

Promotional pricing, regional VAT/GST and seasonal codes can move the headline. Use Subger's tracking tools to time your purchase against active offers and to monitor the post-promo renewal price on Attio.

Attio apps and platform support

Sales pipeline and integrations

Scope and depth

Attio's position in the crm sales category rests on the feature list above plus the 2025-2026 differentiator described earlier. The depth of capability available to you depends on the tier you pick — the Enterprise tier unlocks the complete feature set, while entry tiers focus on essentials.

Integrations and ecosystem

Integrations are a critical buying signal in the crm sales space. Review the feature list above for Attio's key integrations and confirm that the tools in your existing stack are supported before committing to a paid tier.

Customer support and onboarding

Attio Ltd offers customer support through documented channels — help center, ticketing and (on higher tiers) dedicated success management. Onboarding complexity scales with the tier: entry plans are typically self-serve, while enterprise contracts include white-glove implementation.

Who Attio fits best

• Teams in the crm sales category seeking the named features above
• Buyers prioritising the 2025-2026 differentiator highlighted earlier
• Customers in United Kingdom-based jurisdictions and adjacent markets
• Organisations at the scale the Plus or higher tier targets
• Teams replacing more expensive or less specialised alternatives with a like-for-like fit

Frequently asked questions about Attio

Who operates Attio and where are they based?

Attio is operated by Attio Ltd, headquartered in London, United Kingdom.

When was Attio founded?

Attio's parent operator was founded in 2019. Ownership status as of 2025-2026: privately held; backed by Redpoint Ventures, Balderton and Point Nine; Series B announced 2024 at reported $200M valuation.

How much does Attio cost?

The current tier ladder runs from Free ($0) up to Enterprise ($119/seat/month). The pricing table above lists every tier; the live widget mirrors the vendor's current prices for your country.

Is there a free tier or free trial?

Free or trial availability for Attio is visible in the pricing table above. Promotional offers change — see the Attio deals page for current promotions.

How do I cancel Attio?

Cancellation depends on where you signed up. Direct subscribers cancel in account settings; users billed via Apple, Google or a partner cancel in that store's subscription manager. Subger's Attio cancel guide covers every billing path step by step.

How does Attio compare on price?

Use Subger's true price tracker to compare Attio's renewal price to the introductory teaser and to category alternatives. Annual prepay and team / organisation plans usually unlock the biggest unit-cost savings.

Where is Attio available?

Attio is available in the markets documented on Attio Ltd's site. Pricing and plan availability can vary by country — confirm in your region before subscribing.

What devices does Attio support?

See the platform-support table above. In summary, Attio delivers its product through the surfaces typical for crm sales, including web and the mobile or desktop clients listed.

What's new with Attio in 2025-2026?

In 2025 Attio launched AI Research — autonomous agents that browse the web to enrich company records with founders, headcount, funding and tech stack on demand.

Are there deals or promo codes available?

Subger tracks active Attio deals on the Attio deals page and promo codes on the Attio promo codes page. Annual prepay and team pricing usually beat seasonal codes.

Get started with Attio

To subscribe to Attio, head to the Attio Ltd site and pick the tier from the table above that matches your team size and feature needs. The Plus tier is the typical starting point for serious users; annual prepay normally delivers the best unit cost. Pair this page with the linked Subger guides below to time your purchase against active deals and to monitor the post-promo renewal price.

Related Subger guides for Attio

• Attio cancel guide
• Attio deals and discounts
• Attio promo codes
• Attio true price tracker
• Crm Sales category hub