Cognism — Free Service Overview
Cognism is a free CRM & Sales service. Browse features, available discounts, and alternatives below.
Updated: May 2026
About Cognism
Cognism
Cognism is operated by Cognism Limited, headquartered in London, United Kingdom (privately held (raised USD 100M Series C 2022 led by Viking Global)). The product launched in 2015 (founders: James Isilay, Stjepan Buljat) and a European-headquartered B2B sales-intelligence platform competing with ZoomInfo, Apollo.io and Lusha. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.
Quick facts
- Operator: Cognism Limited
- Headquarters: London, United Kingdom
- Public-market status: privately held (raised USD 100M Series C 2022 led by Viking Global)
- Founded: 2015 (founders: James Isilay, Stjepan Buljat)
- Category: crm & sales
- Current tiers: Platinum / Diamond / Diamond Verified Mobile
- Anchor price (2026): USD 1,500-3,000/user/year
- Competitive set: competing with ZoomInfo, Apollo.io and Lusha in B2B sales intelligence
What is Cognism?
Cognism is a European-headquartered B2B sales-intelligence platform competing with ZoomInfo, Apollo.io and Lusha. The product is competing with ZoomInfo, Apollo.io and Lusha in B2B sales intelligence. Customers buy a tier that matches their usage profile — the entry tier handles B2B contact and mobile-phone database (GDPR/CCPA compliant), while the mid and premium tiers add depth such as Diamond Verified mobile numbers with human verification and intent data via Bombora partnership. Subscription billing happens through the operator's checkout or partner billing surfaces (App Store / Google Play / direct card on file).
Why choose Cognism
Operator and market position
Cognism Limited runs Cognism from London, United Kingdom. Its public-market status (privately held (raised USD 100M Series C 2022 led by Viking Global)) and category position (competing with ZoomInfo, Apollo.io and Lusha in B2B sales intelligence) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.
Capabilities and integrations
The Cognism tier ladder runs Platinum, Diamond, Diamond Verified Mobile. Anchor pricing in 2026 starts around USD 1,500-3,000/user/year for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Cognism for the all-in renewal cost after taxes and FX conversion.
Apps and customer experience
Apps and customer-experience surfaces matter as much as headline feature counts. Cognism delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: 2024-2026 continued Diamond Data investment for verified-mobile coverage as a key differentiator vs. ZoomInfo and Apollo.
Cognism features that matter in 2026
Current feature set that buyers should weigh:
- B2B contact and mobile-phone database (GDPR/CCPA compliant)
- Diamond Verified mobile numbers with human verification
- intent data via Bombora partnership
- sales-trigger alerts
- CRM integrations (Salesforce, HubSpot, Outreach, Salesloft)
- Chrome extension for prospecting
Feature availability varies by region and tier; the headline list above reflects the operator's primary market positioning. Confirm specific regional availability on the operator's marketing pages before committing.
Cognism pricing in 2026
The Cognism tier ladder in 2026 looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Platinum | budget-conscious or entry users | USD 1,500-3,000/user/year |
| Diamond | standard subscribers | USD 2,500-5,000/user/year |
| Diamond Verified Mobile | premium / power users | add-on per user |
Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
Cognism apps and platform support
| Surface | Status |
|---|---|
| Web app | Yes |
| API / integrations | Yes |
| iOS / Android | Where offered |
| Browser extensions | Where offered |
| Admin console | Higher tiers |
| Customer-support email | Yes |
Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.
Who Cognism fits
Cognism is most likely a good match for the following buyers:
- B2b sales teams (especially emea) needing compliant contact data with mobile-phone verification — the core target audience for the product.
- Category-focused subscribers who specifically want B2B contact and mobile-phone database (GDPR/CCPA compliant) from competing with ZoomInfo, Apollo.io and Lusha in B2B sales intelligence rather than a generalist platform.
- Tier-comparing households evaluating the Platinum → Diamond Verified Mobile ladder and willing to pay up for sales-trigger alerts.
- Cross-device users who need apps across mobile, web and any operator-specific surfaces in the table above.
- Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
Who runs Cognism and where is it based?
Cognism is run by Cognism Limited, headquartered in London, United Kingdom. The operator's public-market status is: privately held (raised USD 100M Series C 2022 led by Viking Global). The product was founded in 2015 (founders: James Isilay, Stjepan Buljat).
How much does Cognism cost in 2026?
The 2026 tier ladder is Platinum, Diamond, Diamond Verified Mobile, with anchor pricing starting around USD 1,500-3,000/user/year. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.
Is there a free tier or free trial for Cognism?
There is no perpetual free tier listed for the standard Cognism subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.
Where is Cognism available?
Availability follows the operator's licensing and service footprint from London, United Kingdom. Confirm regional availability on the official site before subscribing.
What 2025-2026 features set Cognism apart right now?
The live differentiator to watch: 2024-2026 continued Diamond Data investment for verified-mobile coverage as a key differentiator vs. ZoomInfo and Apollo. Pair that with the headline features (B2B contact and mobile-phone database (GDPR/CCPA compliant), Diamond Verified mobile numbers with human verification, intent data via Bombora partnership) to judge whether the current roadmap fits your needs.
Which competitors should buyers compare Cognism against?
Cognism is most directly competing with ZoomInfo, Apollo.io and Lusha in B2B sales intelligence. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.
How do I cancel Cognism?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Cognism walks through each route step-by-step.
Does Cognism offer a family or multi-user plan?
Multi-user, family or seat structure depends on the tier. Higher tiers commonly add multi-profile or multi-device support; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.
How can I track price changes for Cognism?
Subger's renewal tracker for Cognism records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with Cognism
Confirm the current regional price on the Cognism Limited signup page, choose the tier that matches your usage (Platinum or Diamond are the most common starting points), and check Subger's deals page for Cognism for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
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Subger is not affiliated with, endorsed by, or connected to Cognism or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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