Groove

Groove is a crm & sales product operated by Groove Networks, Inc.. This 2026 review covers operator background, the current tier ladder and the buying signals to weigh before subscribing. The service competes in the crm & sales category against regional and global alternatives, and the practical decision usually comes down to feature mix, regional availability and renewal economics rather than headline price alone.

Quick facts

• Operator: Groove Networks, Inc.
• Headquarters: Newport, Rhode Island, United States
• Public-market status: privately held bootstrapped SaaS
• Founded: 2011 (founded by Alex Turnbull)
• Category: crm & sales
• Current tiers: Standard / Premium / Advanced / Enterprise
• Anchor price (2026): Standard USD 16/user/month; Premium USD 32/user/month; Advanced USD 56/user/month; Enterprise custom

What is Groove?

Groove is a CRM product that centralises contacts, deals and sales activity inside a web app with per-seat billing. Its product surface covers contact and account database with custom fields alongside deal pipeline and stage tracking, with the recurring subscription paid through the operator's direct billing or App Store / Google Play / partner-billing surfaces. Customers buy a tier matching their usage profile; the entry tier is suitable for testing the product and higher tiers add features such as email integration with Gmail and Outlook.

Why choose Groove

Operator and ecosystem context

Groove is run by Groove Networks, Inc. out of Newport, Rhode Island, United States, established 2011 (founded by Alex Turnbull). That matters because the crm & sales category is increasingly consolidated and the operator's ownership structure (public vs. private, parent group, regulatory footprint) shapes how aggressively the product is supported and how stable the subscription terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Standard for testing the service, Premium for everyday use, and Advanced for power users or teams. Anchor pricing for 2026: Standard USD 16/user/month; Premium USD 32/user/month; Advanced USD 56/user/month; Enterprise custom. Consult Subger's true-price tracker for Groove for all-in renewal costs.

CRM and sales features

Beyond the headline features, the 2025-2026 differentiator for Groove is 2024-2025 launched Groove AI with autonomous ticket triage and AI summaries; competing with Help Scout and Zendesk. That gives the subscription a credible roadmap for the year ahead and distinguishes it from operators that are running their crm & sales catalog on autopilot.

Groove features that matter in 2026

Highlights of the current feature set:

• contact and account database with custom fields
• deal pipeline and stage tracking
• email integration with Gmail and Outlook
• sales activity logging and reporting
• mobile companion app for reps on the road
• API and integrations with marketing, support and accounting tools

Buyers should treat this list as a baseline for Groove in the crm & sales category — confirm specific feature availability for your region on the operator's site, since some features and tier names vary between countries.

Groove pricing in 2026

Reference pricing for Groove in 2026: Standard USD 16/user/month; Premium USD 32/user/month; Advanced USD 56/user/month; Enterprise custom. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost (taxes, FX conversion, promotional first-period anchors that step up at renewal):

Groove apps and platform support

Surface availability for Groove can vary by region and tier — confirm current app availability and supported devices on the operator's site before subscribing.

Who Groove fits

Groove is most likely a good match for the following buyers:

• Sales teams who want a focused pipeline and contact database rather than building tracking in spreadsheets — the core target audience for the product.
• The category-focused subscriber who specifically wants contact and account database with custom fields from a crm & sales operator rather than a generalist platform.
• The team or household subscriber evaluating the tier ladder (Standard / Premium / Advanced) and willing to pay up for deal pipeline and stage tracking.
• The cross-device user who needs apps across the surfaces listed above plus a credible upgrade path as new devices are added.
• The price-sensitive shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.

Frequently asked questions

What is Groove and who runs it?

Groove is a crm & sales product operated by Groove Networks, Inc. headquartered in Newport, Rhode Island, United States, founded 2011 (founded by Alex Turnbull). It is sold via direct subscription on the operator's website and apps, with payments processed through the operator's billing surfaces.

How much does Groove cost in 2026?

Current tiers are Standard, Premium, Advanced, Enterprise. Anchor reference pricing for 2026: Standard USD 16/user/month; Premium USD 32/user/month; Advanced USD 56/user/month; Enterprise custom. Confirm the live regional price on the operator's site before committing, since promotional cycles and FX conversion can shift the all-in renewal cost.

Is there a free tier or free trial for Groove?

Yes — Standard is available without an immediate paid commitment.

Where is Groove available?

Availability follows the operator's service footprint anchored on Newport, Rhode Island, United States. Confirm regional availability on the official site before subscribing, especially for products that have country-specific catalog or pricing rules.

What 2025-2026 features set Groove apart right now?

The current 2025-2026 differentiator is 2024-2025 launched Groove AI with autonomous ticket triage and AI summaries; competing with Help Scout and Zendesk. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting on a legacy catalog.

Which devices and platforms does Groove support?

Coverage spans the surfaces shown in the platform table above. The current mobile, web and (where applicable) desktop apps are the recommended way to consume the service; older clients may be deprecated in successive releases.

How do I cancel Groove?

Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Groove walks through each route step-by-step.

Does Groove offer a team or family plan?

Team, household or family structures depend on the tier. The Enterprise tier commonly adds multi-seat or multi-profile support; the entry Standard tier may restrict usage. Confirm the per-tier seat limit on the live pricing page before committing to annual billing.

Is Groove worth it compared to crm & sales alternatives?

Value depends on three factors: the specific feature mix you'll use (see the features list above), the regional price after taxes (Subger's true-price tracker for Groove reconciles the headline price with the actual all-in renewal cost), and the credibility of the operator's 2025-2026 roadmap. Buyers should weigh these together rather than relying on headline price alone.

How can I track price changes for Groove?

Subger's renewal tracker for Groove records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Groove

Confirm the current regional price on the operator's site (Standard USD 16/user/month; Premium USD 32/user/month; Advanced USD 56/user/month; Enterprise custom), choose the tier that matches your usage (Standard, Premium are the most common starting points), and check Subger's deals page for Groove for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Groove guide
• Latest Groove deals
• Groove promo codes
• Groove true price and renewal tracker
• Browse the crm & sales category hub
• All services on Subger