Attio — Overview & Pricing

Attio is a customer relationship management for builders operated by Attio Ltd, headquartered in London, United Kingdom. The product launched in 2019 and has become a category staple. This page tracks live pricing, named tiers, supported platforms and the practical jobs where Attio earns its keep against competing in the modern CRM category alongside other workflow-first sales platforms.

Quick Facts

• Operator: Attio Ltd
• Headquarters: London, United Kingdom
• Founded: 2019
• Public-market status: privately held (Series B 2024 led by Redpoint Ventures)
• Flagship paid tier: Plus (Plus at $29/user/month annual)
• Free tier available: Yes (Free)
• Where it sells: Sold globally with USD billing
• 2025-2026 differentiator: Attio raised a Series B in 2024 led by Redpoint and shipped Workflows, Reports and AI Research Agent in 2024-2025 to compete with established CRMs.

What is Attio?

Attio is a customer relationship management for builders that launched in 2019 under Attio Ltd. The product is built around Block-based records with custom object types and attributes, Bidirectional email and calendar sync with Gmail and Outlook, Workflows for outbound sequencing and lifecycle automations, with the rest of the catalogue tracked in the platform sections below. The Subger catalogue page pulls live tier pricing from our internal database and links into cancel guides, deal hunters and renewal price trackers so subscribers can monitor Attio across its full lifecycle.

Why choose Attio

Product roadmap and 2025-2026 differentiation

Attio is operated by Attio Ltd out of London, United Kingdom, and the team continues to invest in the catalogue that subscribers care about most. The latest roadmap milestone — attio raised a series b in 2024 led by redpoint — gives buyers a concrete reason to evaluate Attio now rather than waiting for the next refresh cycle.

Feature breadth that matters

Beyond the headline, Attio ships Reports with custom fields, deal pipelines and revenue analytics, API and Zapier integrations for downstream automation and Bring-your-own data sync from Hubspot, Salesforce and external warehouses. This depth matters because teams rarely buy a single capability — they need a system that absorbs adjacent jobs over time without forcing a vendor switch.

Integration ecosystem and developer access

Attio integrates with the rest of the modern productivity and developer stack out of the box. The Attio team maintains documented webhooks, public APIs and official client libraries so engineering teams can wire it into their existing identity, observability and CI/CD systems without bespoke glue code.

Attio pricing in 2026

The current ladder for Attio ranges from Free ($0) up to Free trial ($0 for 14 days). The anchor paid tier most teams compare is Plus at Plus at $29/user/month annual, sourced from the public Attio pricing page.

Live pricing across countries

For country-by-country billing currency, taxes and renewal pricing for Attio, see the live pricing table on this page. It pulls directly from our catalogue so promotions, anchor tiers and price drops surface the moment we capture them.

Attio apps and platform coverage

Attio runs on the platforms its category demands. The table below summarises coverage as of 2026.

Use cases Attio fits

• Subscribers using block-based records with custom object types and attributes as their primary reason to upgrade
• Teams that need bidirectional email and calendar sync with gmail and outlook on a single billing relationship
• Buyers who value workflows for outbound sequencing and lifecycle automations as part of the Plus bundle
• Operators evaluating Attio against competing in the modern CRM category alongside other workflow-first sales platforms
• Existing Attio customers expanding their footprint to Plus from a free or entry tier

Comparable products in the Subger catalogue

If you are evaluating Attio alongside other tools, the Subger catalogue maintains a separate page per service with live pricing and tier names. Use the relevant hub to compare Attio with adjacent customer relationship management for builders candidates on price, free-tier availability and feature coverage. For each candidate Subger also tracks the cancellation flow, current promo codes and renewal price history so total cost of ownership is visible upfront. Start with the Browse all services, the Subscription comparisons and the Cancel guides hub.

Frequently asked questions

Who operates Attio?

The legal operator is Attio Ltd. The product was founded in 2019; the parent's public-market status today is privately held (Series B 2024 led by Redpoint Ventures).

How much does Attio cost in 2026?

The flagship paid tier (Plus) is Plus at $29/user/month annual. The full ladder — Free, Plus, Pro, Enterprise, Free trial — is in the pricing table above with feature differences per tier.

Does Attio offer a free tier or trial?

Yes — Free is available at $0 with the usage caps shown in the pricing table above. You can also browse the Subger deals page for promotional pricing on paid tiers.

What platforms does Attio run on?

Attio covers the platforms shown in the platform table above. Mobile, desktop and API surfaces vary by tier, and the vendor's release notes track new integrations as they ship.

What's new in Attio for 2025-2026?

In short, the team continues to invest where it matters most: attio raised a series b in 2024 led by redpoint. That is the development most likely to influence whether Attio is the right choice for a buyer evaluating customer relationship management for builders options in 2026.

How does Attio compare to other customer relationship management for builders options?

Attio differentiates on block-based records with custom object types and attributes and bidirectional email and calendar sync with gmail and outlook plus the broader feature ladder shown above. For a side-by-side comparison with adjacent products, see the Subger category hub linked at the bottom of this page.

Can I cancel Attio anytime?

Yes — cancellation is self-service from attio.com under Workspace → Billing. Subger maintains a step-by-step cancellation guide on the cancel hub that covers the specific in-product flow, refund eligibility and what data is preserved after cancel.

Does Attio offer team, family or enterprise pricing?

Yes — the higher tiers (Free trial) target larger deployments with admin controls, audit logs and dedicated support. Quoted pricing depends on seat count and contract length; the pricing table above shows the published anchors.

Is Attio available outside the United States?

Yes. Attio is sold across the following markets: Sold globally with USD billing. See the live pricing table for country-specific tier pricing in local currencies where applicable.

Where can I find Attio deals and promo codes?

The Subger deals page tracks current Attio promotional pricing, and the renewal price tracker stores historical price points so subscribers can spot post-trial price hikes. Both are linked in the related guides section below.

Get started with Attio

To sign up for Attio, head to the live pricing table at the top of this page. Pick the tier that matches usage: Free for evaluation or Plus for production usage at Plus at $29/user/month annual, or the Free trial tier for advanced deployments. After signup, bookmark this Subger page to monitor renewal pricing and catch any tier or anchor-price changes from Attio Ltd.

Related Subger guides

• Cancel Attio — step-by-step cancellation guide for the current portal
• Attio deals and promo codes — live promotional offers tracked across the year
• Attio true price tracker — renewal-price history and post-trial cost watch
• Attio promo codes — coupon and code archive with expiration tracking
• Browse the full Subger services catalogue